Your one-stop resource for everything related to digital marketing. From understanding social media marketing and SEO to mastering local search ads, our guides make digital marketing easy for everyone.
, Many businesses are used to reaching their customer base through word of mouth and in-person interactions. However, with COVID-19 impacting almost every area of society, companies are nowbeing forced to re-evaluate how they reach their customers. In order to stay...
Every company tends to have a digital presence on social media nowadays. Knowing how to handle it efficiently will generate many advantages that will improve your business's future in matters such as sales. But, in order for it to work, you'll need to build an...
Search ads relate to paid search advertising, which is one of the most popular ways of pay-per-click advertising, or PPC. This relates to brands paying to get their ads displayed in a specific position on organic search engine results once users are searching for...
While you might be doing all sorts of things to improve your online presence, it helps to know which ones are actually working for you and your business, and which ones are simply wasting your time. This is where conversion tracking comes in. Our team at Nomadic...
Search Engine Optimization (SEO) is the process of optimizing your website for it to appear on Google. Unlike CRO, with SEO we are focusing on generating traffic, not converting it. You can have a very well converting site but with no traffic, that will not...
Every business owner wants to have a successful website, that is no secret. However, not everyone knows how to achieve that. The internet is plagued by quick tricks and hacks to improve your online presence, but the answer is much simpler. Our professional advice is...
Social media used to be something that companies just tacked onto their marketing efforts, it was more of an afterthought in the early days. Businesses would get an intern to post a tweet, an update, or an image once a day, just so they could say that they were part...
What is the Google “Medic” Update? In August 2018 Google released an update that was quickly dubbed as the Google “Medic” update due to the large amount of websites in the medical industry that were affected. Although not every website affected by this update was...
Almost three-quarters of marketing professionals across the globe say that content marketing is the most effective way to reach people online. The challenge of cutting through the digital noise is a difficult thing to do, especially for the smaller businesses that are...
Let’s be honest, a website is never finished. No matter how great it might look, how fast it might load, or how engaging the content is, the fact remains: a website is never finished. The worst part is you're website might have all of the above but, for whatever...
