How to Choose Digital Marketing Channels to Focus On

Whether you’re creating your own start-up business or looking to enhance your existing one, the most important thing to consider is your digital marketing channels. Digital marketing channels are any online outlet where you advertise your business, including social media, emails, blogs, and more. These channels help you reach your target audience and, in turn, grow your business profile. 

At Nomadic Advertising’s digital marketing services in Mississauga, we’ll help you understand how to choose the right digital marketing channels for your business.

Identify Your Short-Term Goals

Depending on the progress you want for your company, some digital marketing channels will make or break traffic and click-through rates. That’s why it’s best to determine your SMART (specific, measurable, attainable, relevant, and timely) goals. 

These goals might include how you plan to enhance brand recognition within the next few months, how to gain credibility in your niche by year’s end, or how to increase website traffic by 200%. For instance, to improve your organic search traffic, do keyword research to determine what keywords will help you rank higher on search engine results pages (SERPs).

Decide on Your Target Audience

Once you decide on your goals, narrow down your digital marketing channels according to your target audience. Create a buyer persona, where you determine your ideal customer’s age, gender, and income levels to judge better how to reach them. For instance, if you’re a trendy clothing store for teens and young adults, TikTok, Instagram, and YouTube reach these generations more. 

Do your research to understand where your target audience spends their free time online and what product or service they are more likely to show interest in.

Setting the Right Budget

Some digital marketing channels are also pricier than others, which will affect the ones you decide to use. For instance, setting up banners or pop-up ads on social media is cheaper than hiring a marketing team to write blog posts or paying for Google Ads. 

However, consider your return on investment (ROI), which determines the effectiveness of certain channels. If a more expensive alternative, like blog posts, will reach more viewers in the long run than online ads that don’t stay up for long, the former may be the way to go.

The Nomadic Advertising Way

At Nomadic Advertising, we believe there’s a place for all digital marketing channels in the marketing world today, whether it’s blog posts, social media and Google advertisements, website and email content, SEO and PPC, or traditional print in magazines and on billboards. However, that doesn’t mean each marketing campaign needs it all. 

Our dedicated and experienced team knows exactly what you need. Trust us to incorporate the top metrics regarding digital marketing so you can focus on quality customer service. Call us at 647-874-3469 today!

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