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DIGITAL MARKETING BLOG
Learn about our approach to digital marketing and the techniques we use to rank dozens of businesses on the first page of Google
Search Ads
You can purchase search ads on all major search engines. The most popular and the one we focus most of our energy on is Google. Google Ads are easy to sign up for and there is a simplistic version of Google Ads called ‘Smart Campaigns’ which allow you to easily setup...
Tracking Conversions
While you are doing all sorts of things to improve your online presence, it helps to know which ones are actually working for you and your business, this is where conversion tracking comes in. Our team tracks everything that a user does when they interact with our...
SEO: How It Works
Let's dive into what SEO (Search Engine Optimization) is. SEO is another kind of optimization that can help deliver big results. Search Engine Optimization Search Engine Optimization is the process of optimizing your website for it to appear on Google. Unlike CRO with...
What CRO Is And How To Implement It On Your Website
If you don’t know what CRO (Conversion Rate Optimization) is don’t worry. Most business owners don’t, but this acronym is pretty simple. Conversion Rate Optimization CRO refers to the practice of optimizing your website to increase the rate of users performing a...
How to Increase Social Media Engagement
Social media used to be something that companies just tacked onto their marketing efforts, it was more of an afterthought in the early days. Businesses would get an intern to post a tweet, an update, or an image once a day, just so they could say that they were part...
Recovering From Google’s “Medic” Update
What is the Google "Medic" Update? In August 2018 Google released an update that was quickly dubbed as the Google "Medic" update due to the large amount of websites in the medical industry that were affected. Although not every website affected by this update was...
Dental Practice Marketing – Case Study
THE PROBLEM The Little Green Building first approached Nomadic Advertising after noticing their traditional marketing campaigns had slowed down in effectiveness and they needed a new approach with a digital dental marketing plan. After speaking with Dr.Paltsev and...
10 Ways To Get Seen Online in 2019
Almost three quarters of marketing professionals across the globe say that content marketing is the most effective way to reach people online. The challenge of cutting through the digital noise is a difficult thing to do, especially for the smaller businesses...
What is a SEO Audit?
Let’s be honest, a website is never finished. No matter how great it might look, how fast it might load, and no matter how engaging the content is, the fact remains a website is never finished. The worst part is you might have all of the above, but for whatever...