creating a digital marketing plan

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This post was written by the amazing writers here at Nomadic Advertising!

April 15, 2022

As a business owner, you want to reach as many people as possible to grow your company and make your brand a household name. However, the wrong marketing plan, or a lack thereof, limits your online presence and keeps click-through rates and traffic at bay. Turn this around by creating a digital marketing plan with the help of digital marketing services in Windsor by Nomadic Advertising.

The 4 main factors of a quality marketing plan

Before mapping out a plan, consider a specific overall goal. Do you want to increase your CTR up to 50% by improving your headline, page aesthetics, and hashtags within the next month? Are you looking to triple the trafficking to your website with appropriate social media advertisements and keywords within the next year? 

Once you have your business goals and deadlines set, consider your brand and who you’re trying to target.

1. Knowing your company and your audience

When creating a digital marketing plan, consider what you offer that your competitors’ businesses don’t. Anything from a free consultation to charitable donations will boost your company’s image. Understanding your unique selling points (USPs) and your target audience helps drive the right traffic to your company. 

Know your audience by inventing a buyer persona consisting of locations, age groups, income levels, hobbies, and job types you feel your ideal customer would have. Once you know who you’re targeting, reach out to them based on their desires or lifestyles.

2. Organizing competitive and SWOT analyses

Creating a digital marketing plan also entails researching the competition. A competitive analysis shows what others are doing, their strong and weak points, target audience, USPs, ranking on search engines, and other parts of their digital marketing campaign. Learn from their success and mistakes to surpass their ranking. 

If you’ve ever created a digital marketing plan, a SWOT analysis will highlight your company’s strengths, weaknesses, outside threats, opportunities for growth, and other factors.

3. Marketing budget and corresponding methods

Once you know who you need to reach, use content and email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising as channels with which to get them. However, have a marketing budget in play to determine how much you plan to spend on marketing strategies and how to divide your funds accordingly across all methods. 

Finally, rely on key performance indicators (KPIs) for measuring your digital marketing campaign results. This step is crucial to understanding if your new methods are working.

4. Trust the top advertising company

At Nomadic Advertising, we understand creating a digital marketing plan can be overwhelming and confusing. That’s why we want to do the heavy lifting for you. 

From private digital marketing for home service contractors to marketing for corporate companies, we’ll improve your online footprint, guaranteed! Call 647-697-5264 for more information about our services today.

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