As a business owner with a digital presence, you already know the important role that Search Engine Optimization (SEO) plays in your overall marketing strategy. Most likely, the goal of every business owner is to rank high on Search Engine Results Pages (SERPs) and,...
Master the art of SEO with our comprehensive guides. Learn how to optimize your website for search engines, improve your ranking, and attract more organic traffic.
What is backlink research, and why is it important?
Backlink research is a comprehensive assessment of the quantity and quality of websites linking to a business domain or a particular content. This process provides data for analyzing a site's performance and identifying issues that may damage its search engine...
How to create an SEO Keyword list that actually works
What is an SEO keyword list? It's no secret that for SEO (search engine optimization) to work, you need good keywords. SEO keyword lists act as blueprints for SEO (like what sitemaps are to websites). They are composed of lists of keywords or keyword phrases. These...
SEO search volume: what it is and why is it important
SEO search volume is a key metric that indicates how frequently your target audience searches a specific phrase or word. In terms of your SEO strategy, search volume plays a significant role in decision-making when choosing keywords for website content optimization to...
The Technical Factors Involved In SEO
In the previous "SEO: how it works" article we went over some of the most important technical factors when it comes to getting ranked on Google. Now we will take a deeper dive into these factors to provide some more information on what you can do to rank best.Website...
Keyword optimization: what it is and how it works
Keyword optimization is organically incorporating into your content words and phrases that are highly searched for on search engines. The result of this process will be to get your website to rank higher in search results. To that end, selecting the appropriate...
How Evergreen Content Affects SEO Strategies
When you publish your brand online, evergreen content benefits your business no matter what it is. But what exactly does “evergreen” mean in the world of website content optimized for search engines? In this guide by the SEO experts at Nomadic Advertising, we will...
Fintech Marketing – How we ranked our client for 47,000+ keywords
Nearside (formally known as Hatch) is a fintech company that provides business checking accounts through its app to small and medium-sized businesses. The problem Nearside is in an extremely competitive industry, competing with some major players in the banking...
Does Website Speed Matter?
Some website owners may find these facts to be a little too trivial, but the speed of your website does matter. Studies show that 93% of users will leave a site if it takes more than 3 seconds to load. This is an important statistic because Google ranks the speed of...
Is Wordpress Good? For Business Websites, Blogs or Ecommerce
Is WordPress good? If you are looking to build a website and are deciding on which platform is best to use, you likely have heard about WordPress, but is it the right option for you? WordPress is a good option for many use cases. The WordPress content management...
Why Is Schema Important for Your Website?
Schema markup helps search engines to better understand your website and all its contents. Search engines then present the website in a more favorable way to searchers. The end result is that the site becomes more visible and gets more clicks. That’s primarily why...
These Are The Reasons Why You Need A Mobile-friendly Website In 2021
Overview Whether it's working online, looking for health information, playing games or watching videos and movies, most of the people today do it from their mobile device. It doesn't matter if it's a phone or a tablet, the result is the same: it's simply much more...