In the old days, traditional marketing approaches allowed businesses to control the buying process by providing all the information that purchasers needed about their products and services. Today, that power has shifted to the buyer as the early stages of the buying...
Master the art of SEO with our comprehensive guides. Learn how to optimize your website for search engines, improve your ranking, and attract more organic traffic.
Mobile Content Marketing Tips For 2023
In this digital age considering mobile users is key when developing a business marketing strategy. This is because there are billions of people accessing the internet from their mobile devices. Mobile content marketing has several benefits! Optimizing your marketing...
How to set up Google Search Console
Google Search Console (formerly Google Webmaster Tools, until May 2015) is a FREE web service by tech giant Google that allows webmasters (people that run/maintain websites) to check search queries, indexing status, crawling errors, and optimize search visibility (do...
Guide on creating and optimizing local landing pages
No successful SEO strategy would ever be complete without local landing pages that are optimized and thoughtfully made. Here at Nomadic Advertising, know firsthand the value of these pages and take full advantage of everything they bring to the table to take our...
7 Etsy SEO tips to take your Etsy shop to the next level in 2023
Etsy is arguably the world's leading US eCommerce platform for handmade, craft, and vintage items. There are 7.5 million active Etsy sellers today, who are selling crafts like jewelry, clothing, home décor, art, toys, and craft supplies & tools to 96.3 million +...
ECommerce link-building
There is a lot that goes into a solid eCommerce strategy to make sure your business's presence is solid and successful. Did you know that link building is one of the most crucial components of every eCommerce website? This is because a strong and diverse backlink...
Is Outsourcing Link-Building the Best Idea for You?
In the olden days, marketing was all about getting the word out through recommendations, giving out flyers, doing commercials, etc., this is what is now considered "traditional marketing" because it uses offline techniques to reach an audience. Luckily, we now have...
Google My Business audit: a step-by-step guide
What is Google My Business and how does it work? It will not come as a surprise to know that Google is used by almost all internet users to find information, products, and services online. As of 2022, Google boasts a 92%[1] search market share. Google My Business (or...
Natural links vs. Unnatural links
Link building for SEO entails attaining a link profile that consists of high-quality links. Search engines classify links into natural and unnatural links to determine which Webmasters are trying to cheat the system and thus deserve no place in the top ranks. Quality...
Link Building Strategies
As a business owner with a digital presence, you already know the important role that Search Engine Optimization (SEO) plays in your overall marketing strategy. Most likely, the goal of every business owner is to rank high on Search Engine Results Pages (SERPs) and,...
What is backlink research, and why is it important?
Backlink research is a comprehensive assessment of the quantity and quality of websites linking to a business domain or a particular content. This process provides data for analyzing a site's performance and identifying issues that may damage its search engine...
How to create an SEO Keyword list that actually works
What is an SEO keyword list? It's no secret that for SEO (search engine optimization) to work, you need good keywords. SEO keyword lists act as blueprints for SEO (like what sitemaps are to websites). They are composed of lists of keywords or keyword phrases. These...