The essentials of crypto SEO

✔️ Technically Reviewed And Approved By Nomadic Team

Written By Jason Donegan, a seasoned and published writer on several websites. For many years Jason was also a radio producer and researcher, and it's this "leave no stone unturned" methodology that Jason now brings to all his writing - believing that deep analysis is key to a strong article. When he's not brushing up on the latest Digital Marketing news or feeding his entrepreneurial side, Jason loves to solo travel, geek out on SEO trends and get some exercise in with long walks

August 31, 2023

Ever wondered why some crypto websites skyrocket in popularity while others remain in digital obscurity?

Navigating the crypto space can be like charting unknown territories, but with the right SEO compass, you can steer your venture to success.

This guide promises a deep dive into the world of crypto SEO, from blockchain content marketing to the intricacies of crypto keywords.

Let’s dive in.

First off: what is crypto SEO?

Crypto SEO is a specialized form of search engine optimization tailored for the cryptocurrency sector. Its primary goal? Ensuring digital currency platforms and content are easily discoverable in search engine results. It achieves that through:

  • Organic Traffic. By optimizing for specific crypto-related terms, businesses can increase their visibility, drawing in users actively searching for cryptocurrency information.
  • Target Audience. Crypto SEO ensures that content reaches the right individuals, from seasoned crypto investors to newcomers eager to learn.
  • Relevant Keywords. Terms like “NFTs,” “crypto wallets,” and “blockchain” are integral to the crypto lexicon. Effective integration of these keywords aligns content with user searches.
  • Quality Content. In the cryptocurrency world, clarity and accuracy are paramount. Delivering well-researched and easily digestible content sets platforms apart.
  • Link Building. Establishing connections with reputable sites in the crypto space boosts credibility and search engine rankings.
  • User Experience. A seamless online experience enhances user engagement, encouraging visitors to explore further and return for more insights.

Crypto SEO, while rooted in traditional SEO principles, requires a nuanced approach given the unique challenges and opportunities of the cryptocurrency industry. Properly executed, it positions platforms as authoritative sources in a rapidly evolving digital landscape.

While once tagged as a “fad” in 2009, it’s clear that crypto – and Bitcoin in particular – is here to stay:


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Is it the same as blockchain SEO?

At first glance, Crypto SEO and blockchain SEO might seem interchangeable. However, while they share similarities, each targets distinct aspects of the digital currency landscape.

  • Blockchain Focus: Blockchain SEO emphasizes the foundational technology, diving into topics like decentralization, distributed ledger technology (DLT), and consensus mechanisms.
  • Crypto Concentration: Crypto SEO, on the other hand, zeroes in on specific cryptocurrencies—Bitcoin, Ethereum, stablecoins, and various altcoins, ensuring they’re visible in search engine rankings.
  • Relevant Keywords: Both strategies utilize target keywords to optimize content. For blockchain, terms like “smart contracts” and “consensus mechanisms” are crucial, while crypto SEO might prioritize “crypto wallets” or “crypto businesses.”
  • Quality Traffic: By tailoring SEO strategies to the nuances of both crypto and blockchain, companies can attract a more informed and engaged audience, boosting their online presence and user experience.

In essence, while there’s significant overlap between Crypto SEO and blockchain SEO, each serves a unique purpose. Together, they form a comprehensive search engine optimization strategy for cryptocurrency companies, ensuring a broad spectrum of relevant topics are covered and easily discoverable.

Why is SEO for cryptocurrency and blockchain important?

In the digital finance landscape, cryptocurrency remains a topic many are eager to understand. Search engines play a pivotal role, guiding those keen to explore the depths of this domain.

  • Educational Role: The crypto industry, being relatively young, has many seeking clarity. SEO bridges this information gap, offering insights into blockchain intricacies, consensus mechanisms, and the distinctions between Bitcoin and altcoins.
  • Establishing Authority: A strategic SEO approach positions companies as industry leaders. When content consistently ranks high, it builds trust among potential customers and investors.
  • Traffic and Engagement: Quality content, optimized for the right keywords, draws organic traffic. It’s about attracting an audience genuinely invested in the cryptocurrency space.
  • Promotion and Conversion: Beyond mere information dissemination, SEO aids in promoting crypto-related products and services. By focusing on specific keywords, businesses can cater to their target audience, enhancing user experience and conversion rates.

In a nutshell, SEO for cryptocurrency and blockchain is pivotal for education, trust-building, and business expansion in a sector where clarity is paramount.

Creating a cryptocurrency SEO and blockchain SEO strategy

An effective SEO strategy is crucial for any crypto or blockchain business looking to grow.

This involves extensive keyword research, optimized on-page elements, quality backlinks, and regular monitoring of performance.

A crypto and blockchain content marketing strategy

Navigating the intricate world of cryptocurrency and blockchain requires more than just a superficial understanding. A well-rounded crypto SEO content strategy should educate, inform, and position a brand as a trusted source.

Let’s look at some ways you can do this:

Diverse content types and examples

  • Blogs: Detailed pieces on different useful topics, they can be informative, newsworthy, how-to guides, and more. Ex: Bitcoin’s latest price trends or the mechanics behind Ethereum’s smart contracts.
  • Website Content: Carefully curated homepage narratives that encapsulate a brand’s ethos while tackling the relevant content for their audience.
  • Videos: A quick and practical way to explain topics that might be harder to understand through a more digestible format. Ex: animated explainers on how NFTs are revolutionizing the art world or tutorials on setting up a crypto wallet.
  • Educational Focus: Content should demystify complex topics. Think of articles that break down the intricacies of staking in DeFi or infographics that map out the evolution of blockchain technology.

Strategic collaborations

Crafting a content strategy in the crypto world is about blending education with engagement. It’s about guiding the audience through the labyrinth of digital currencies, ensuring they leave with knowledge and trust in the brand.

  • Guest Posts: Writing and submitting guest posts is a great way to improve a website’s relevance in the industry. For example, penning articles for renowned crypto news portals to tap into their readership.
  • Influencer Partnerships: Collaborating with crypto influencers for podcast discussions or joint video sessions.
  • Interactive Content: Quizzes to gauge one’s crypto knowledge or calculators to estimate mining profitability can engage users while providing value.

Crypto guest post

Let’s take a closer look at this factor.

In the rapidly evolving world of cryptocurrency, guest posting serves as a bridge, connecting crypto enthusiasts with authoritative insights – and it gives you some nice backlink equity!

  • Audience Engagement: By crafting a well-researched article on the latest blockchain project, and having it featured on a reputable crypto blog, you’re directly engaging with an audience eager for such insights. This is especially useful for websites with a low domain authority seeking to enter the industry and start to be recognized as important players in the field.
  • Backlink Power: Securing a ‘do follow’ link from a high-authority site can significantly boost your domain authority. For instance, an in-depth analysis of the factors affecting crypto bounce rates, when posted on the right platform, can be a ranking factor goldmine.

The challenge?

Finding the right platform for your guest posts, ensuring your content aligns with their editorial standards, and ensuring it is a mutually beneficial situation (which often means it will not be cheap).

Building genuine relationships with site owners can be the key to unlocking recurring guest post opportunities.

For those looking to navigate this space, understanding the nuances of blockchain marketing and the intricacies of guest post backlink management can be invaluable, albeit time-consuming and maybe out of your budget. Depending on your particular situation, hiring a marketing agency that specializes in blockchain and cryptocurrency companies might be an easier solution.

Have a crypto keyword strategy

Creating a keyword strategy is one of the most crucial steps of on-page SEO. By aligning your content with specific, relevant keywords, you ensure that visitors find the exact information they’re seeking, enhancing user satisfaction and engagement.

Crypto keywords

There are countless keyword opportunities around cryptocurrencies and blockchain.

Let’s look at it step by step:

1. Start by listing your brand, products, and services

2. Look at competitors and industry publications to find more keywords

3. Use keyword research tools to generate additional related terms – for example for “crypto,” tools may suggest “cryptocurrency,” “bitcoin,” “blockchain,” “NFT”, “Ethereum,” etc.

4. Analyze search volume and difficulty in order to prioritize keywords. For example, “crypto” gets high searches but is very competitive, whereas “crypto arbitrage” has a lower volume but is more attainable.

5. Group keywords by topic such as “currencies”, “exchanges”, “mining”, “regulations”, “DeFi”, “NFTs”, “security”, “investing”, etc.

6. This organization will help focus your content strategy. Refine your list by removing irrelevant or low-value keywords.

7. Update your crypto keyword list every 3-6 months to stay aligned with trends.

If all of this sounds like a lot of time and effort – it is! But as crypto marketers ourselves, we can assure you it is not only worth it but in fact very much necessary.

However, to save yourself some time, you can outsource it all to an agency that is highly experienced in this space.

Creating a crypto keywords list

Here are some tips for creating a robust crypto keyword list:

  • Use keyword research tools like Keyword Planner, SEMrush, and Ahrefs to generate an extensive list of keyword ideas related to your cryptocurrency brand, products, services, and industry topics.
  • Analyze keywords for monthly searches, competition, relevance, and commercial intent. Focus on terms that get sufficient search volume but are attainable to rank for.
  • Consider starting with a cluster of long-tail keywords.
  • Organize keywords by topic, priority level (high, medium, low), and intent (informational, commercial, transactional) to guide your optimization strategy.
  • Remove irrelevant or highly competitive keywords. Having a focused list of 50-100 terms is ideal.
  • Add related keywords to individual blog posts and web pages so you know which terms to focus those pages on.
  • Revisit your list every 3-6 months to capture new trends.

Blockchain keywords list

Develop a strong blockchain keyword list by researching terms related to blockchain technology and applications like:

  • Distributed ledger technology (DLT),
  • Decentralization
  • Smart contracts
  • Supply chain
  • IoT
  • Cryptocurrencies

Use keyword tools and analyze search volume, competition, and commercial intent to determine targets.

Crypto backlinks

A core part of SEO is acquiring backlinks from other high-authority websites to signal search engines that your content is valuable. This is especially important for crypto sites lacking online trust.

A link-building strategy for cryptocurrency businesses may include:

  • Guest posting on blockchain and crypto websites
  • Contributing expert quotes for relevant news stories
  • Sponsoring blockchain events
  • Launching an NFT collection that crypto publishers can feature
  • Participating in web3 forums like BitcoinTalk
  • Securing press mentions on mainstream news outlets

Focus on contextual backlinks from reputable sites related to crypto and finance.

Crypto ppc

When implementing pay-per-click (PPC) ads for a crypto company, incorporate SEO keywords into your ad copy. This boosts ad relevance for searchers.

When choosing a PPC platform, Google Ads has the widest reach while platforms like Coinzilla offer crypto-specific targeting and managed services.

Things to keep in mind:

  • Keep your landing pages optimized for keywords that match your ad copy.
  • Promote blog content and category/service pages relevant to each ad keyword.
  • Strong SEO and compelling landing pages reinforce PPC ads and keep quality scores high for better ad placement and lower costs.
  • Tight integration between pay-per-click campaigns and SEO boosts performance for both.

Now, should you invest in SEO for crypto?

Deciding to invest in SEO for crypto hinges on several factors. First, assess if you have the bandwidth to delve into extensive keyword research and strategy implementation.

  • If diving deep into SEO intricacies isn’t feasible for you, consider your financial position. Do you have the resources to bring aboard an agency to handle this aspect?
  • SEO for crypto isn’t just about ranking higher, it’s about establishing authority in the cryptocurrency niche. With the blockchain industry growing rapidly, standing out becomes even more crucial.
  • On-page SEO optimizes web pages, while Off-Page SEO centers on external elements like backlinks. Both are crucial, but are you equipped to handle them on your own?
  • Moreover, consider the evolving nature of crypto algorithms and user behaviors. SEO strategies need regular updates to remain effective. Do you have the time and expertise for continuous learning and adaptation?
  • Lastly, weigh the potential ROI. A well-executed SEO strategy can lead to increased organic traffic, higher conversions, and enhanced brand visibility in the crypto business.
  • Ultimately, the decision rests on your unique situation. Balancing time, expertise, and budget will guide your choice.

Looking for a crypto SEO agency?

Understanding the intricate layers of crypto SEO, from keyword research to link building, demands expertise and time—resources you might not have in abundance.

Without the right approach, you risk missing out on valuable organic traffic, potential customers, and a robust online presence. The crypto landscape is competitive, and a misstep in your SEO strategy can leave you trailing behind.

This is where we come in.

At Nomadic Advertising, we specialize in the crypto sector. We offer tailored SEO solutions for diverse crypto entities, ensuring your brand stands out. From technical audits and content creation to digital PR, we’ve got you covered. Discover how we can elevate your crypto brand.

If you are still contemplating, schedule a free 30-minute consultation, and let’s chart your success story.

Key Takeaways

  • Crypto SEO, tailored for the cryptocurrency niche, ensures that digital currency platforms stand out in search engine results, enhancing online visibility.
  • Blockchain SEO delves into the intricacies of blockchain industries, while crypto SEO zeroes in on specific cryptocurrencies.
  • Effective content optimization is paramount in the crypto business, ensuring clarity and relevance in content.
  • Digital marketing strategies, including both crypto and blockchain SEO, are essential for crypto projects aiming for a broader reach.
  • On-page SEO techniques are vital for enhancing the content and structure of crypto websites, ensuring they align with user searches.
  • Off-Page SEO, including strategies like guest posting, plays a pivotal role in building online credibility and trust for crypto platforms.
  • The cryptocurrency sector’s rapid evolution necessitates specialized attention from SEO specialists to stay ahead. A robust Cryptocurrency SEO strategy is crucial for sustained success.
  • Digital marketing, especially in the crypto domain, requires a blend of traditional techniques and niche-specific insights.
  • Crypto SEO services, offered by specialized crypto marketing agencies, provide tailored solutions for businesses in the digital currency space.
  • Deciding to invest in SEO for crypto involves weighing time, expertise, and resources, with the option to collaborate with experts in the field.


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