In the competitive landscape of legal services, establishing a robust digital presence is not just an advantage, it’s a necessity. Our client, a firm specializing in family legal matters, recognized this imperative and sought to amplify their digital marketing efforts to reach a wider audience and secure a higher rate of client engagement.
With a goal to harness the digital space effectively, they partnered with Nomadic Advertising to revamp their online marketing strategies. This case study delves into the challenges faced by our client, the customized solutions provided by Nomadic Advertising, and the remarkable results that followed, a testament to the power of tailored digital marketing in transforming a business’s outreach and client acquisition.
The Challenge
Our client needed to establish a strong online presence to reach potential clients in need of family legal services. The firm aimed to increase the number of unique calls and consultations booked through their website.
The Solution
Partnering with Nomadic Advertising, a full-service digital marketing agency they embarked on a Google Ad campaign. With Nomadic’s guidance we were able to help them generate more qualified leads and grow their business.
Strategies Implemented
- Google Ad Campaigns: Utilizing Google search ads, Nomadic Advertising crafted targeted campaigns that aligned with the different types of cases they could handle.
- Campaign Optimization: The focus was placed on improving booked appointments and generating direct results from the campaigns.
- Advanced Tracking: To measure the effectiveness of the marketing efforts, advanced tracking tools were used to monitor calls and online bookings.
- Website Enhancement: Our client’s website was optimized with a click-to-call button for mobile users, streamlining the process for potential clients to initiate contact.
Results
The tailored strategies employed by Nomadic Advertising resulted in over 40 unique calls for our client within the first two months of the campaign.
The Nomadic Advantage
Nomadic Advertising brings a comprehensive approach to digital marketing. Our services are not limited to a single channel; instead, we provide a full-service marketing solution across various digital platforms. This approach ensures that our clients receive all-encompassing support for their marketing needs, from the initial strategy to the final execution.
Nomadic Advertising is dedicated to delivering trackable results and provides detailed reporting for every campaign. This enables clients to understand their return on investment with clarity. Their results-focused approach is evident in the success seen by our client.
Conclusion
The partnership between our client and Nomadic Advertising demonstrates the power of a well-strategized digital marketing campaign. By utilizing innovative techniques and comprehensive services offered by Nomadic Advertising, our client was able to achieve substantial growth in client inquiries and strengthen their online presence within a short timeframe.
