Social media platforms like Twitter are potent marketing tools for businesses. From our perspective at Nomadic Advertising, we believe that with a business Twitter account, business owners can attract customers, build customer loyalty, and get necessary feedback. Since Twitter has over 300 million active users and various audiences, a Twitter business account will help spread brand awareness. it will also help businesses experience increased traffic on their website. Of course, these are all pillars of a successful online presence, so brands should really keep this in mind.
Want to create a successful business Twitter page? Here we recommend some steps you can follow:
1. Create an account
You can create a Twitter account by signing up on the official website or by downloading the mobile app. The Twitter mobile app is available on both Android and iOS devices, so prospective users can download it from either Google Play or the App Store. We suggest you avoid downloading the app on third-party sites to prevent security or privacy problems. Once the app is downloaded, create a Twitter business account for your brand. You can also sign up on the official website if you don’t want to download the Twitter mobile app.
Here are some personal details needed to successfully create an account:
- Name: Since you’re creating a business account, we advise you to provide Twitter with your business name. If you previously had an account in your legal name, you may need to change it to your business. But keep in mind: Twitter may change first and last names after signing up. Hence, you may need to edit the name correctly later.
- Email address: Provide twitter with an active email address for account verification. We suggest you create a unique email address for the account or use your active business. The email address becomes essential when there’s a need to change or remember lost passwords.
- Phone number: Similar to the email address, the phone number you provide is imperative for account verification. It’s equally essential that the number is active and can receive codes or OTPs if required.
- Username: when choosing a username we recommend going for one that is short and readable. We also suggest that the username should set you apart from other brands. Consider using keywords and minimizing the use of numbers and underscores.
2. Add necessary account information
After providing your name, username, email, and phone number, add a profile picture, cover photo, and description to your profile.
Here’s a detailed breakdown of how we advise you to go about it:
- Profile picture
We suggest the profile photo should be the company’s logo or a picture of the products or services offered. In addition, you may include the company’s purpose statement or slogan to ensure everything matches the brand’s vision. The dimensions recommended for the profile pictures are 400 x 400 pixels.
- Cover or header photo
Unlike the profile photo, the header photo should be an ever-changing billboard. As expert social media marketers, we advise that this photo should display what’s new in the brand. Examples include an upcoming product launch, a new photo shoot, or a campaign. We advise dimensions of 1500 x 500 pixels for the header photo.
- Bio or profile description
Your Twitter profile description should be your go-to elevator pitch, since it only allows 160 characters to introduce your brand or business to the world. From our experience, we believe the description should tell people the value you’re bringing: try telling people about the business’s products and services and why they should follow you.
- Follow relevant Twitter accounts
We observed that following relevant Twitter accounts in the same industry makes the business seem more legitimate. So, for example, if you’re a restaurant, follow other well-known or authoritative individuals in the industry. Following other relevant Twitter accounts can also help your business increase traffic on its social media page. In turn, this may lead to an increase in traffic to your business’s website.
In some instances, it may also be advisable to partner with influencers. This step plays a huge role in the business since it will help build credibility and brand awareness.
- Make the first Tweet
Although you can write anything you want as your first post, we suggest you share some content from your site. You can also share content that addresses the fact that it is your first post on the page. It is vital to post at a strategic time that will enable you to reach your required target audience.
The type of audience the page has depends on the individuals following the Twitter business account. To broaden your reach you can include hashtags in whatever you post. These hashtags will help you increase your page engagement while attracting more followers.
You can also add the general location of the business to the post so people within the area can have easy access.
- Consider using Twitter ads
When you have set up a Twitter business account, we suggest you run some ads relating to your business. In that case, it is best to post content about your business on the page. You can write and post some tweets at least 3 – 6 times within a day. We suggest that you add a picture to compliment the tweet before posting.
After posting a few tweets on the business page, the next thing to do is to start the promotion. Twitter can help you reach a broad audience because it is available in various regions, it has a solid and active audience which helps promote businesses.
You can run ‘Twitter Ads’ by clicking on the circle in the top right corner to open a drop-down menu.
Twitter Mobile App Drop-Down Menu
On this page, you will find the various kinds of campaigns available on Twitter. The Twitter Ads campaign will direct you toward your target audience because it is objectively based.
You will enjoy benefits from Twitter Ads because they generate a lot of traffic toward companies’ websites. The campaign will create awareness for your business while also ensuring conversion. These ads will appear on the feeds or follow the recommendations of Twitter users.
- Create and optimize your Twitter account
Twitter is an effective social media platform for improving reach and the quality of leads from brand awareness. When you’re active on Twitter, you will boost your visibility and enhance your Search Engine Optimization. In turn, that leads to more sales of products and services.
At Nomadic Advertising, we specialize in helping businesses grow their social media presence. We help schedule social posts, develop creative content, improve engagement, and offer other social media-related services. Contact us to book a consultation with us today and learn more about how we can help you grow your online presence across all social media platforms.
