DENTAL MARKETING TORONTO

Your dental company needs to be discovered to gain customers that otherwise wouldn’t come through the door, and the best ways to accomplish that goal is through natural paths. Search engine optimization is really gaining in traction from a marketing perspective because there are billions of organic searches being done every day, and the people doing them are looking for specific products and services at that exact moment in time, and are very motivated to take action. We specialize in SEO strategy to help dental companies rank their website highly in Google and other top search engines for targeted industry keywords, so they can get found by residents in and around their practice’s area who are looking for a quality and experienced dentist to take great care of their ongoing dental needs. SEO is an investment that every dental company needs to take serious going forward.

Over half of potential patients depend on online content when researching new dental care providers. Customer reviews are heavily valued to learn first hand what can be expected from each dentist office, and if the majority of the reviews aren’t positive, then those options are ruled out. We live in a very transparent world now, and so the great companies bubble to the top and are doing better than ever, and the others are getting left behind and eventually going out of business as they can’t acquire new customers. The more that content is customized and personalized, the higher the odds that those prospects will become customers. Information is power, and the more a dental company has about potential patients, the more they can craft their marketing messaging to build relationships, and then those can be leveraged to get those people into their practice to get treatment services. Our content creators are experts when it comes to learning about prospects and their unique needs, and then personalizing content that resonates with them.

People of all ages and based in locations across the world, now spend a large percentage of their daily time engaging on social networks, and that time investment is increasing year over year. Facebook alone has over 2.3 billion active users, and they rely on the platform to build and maintain strong relationships, and emotionally engage with family, friends, colleagues, and online connections. We pride ourselves on providing dental companies with the ability to build strong profiles on social channels so patient prospects can get to know, like, and trust your brand, and learn about all of the wonderful services available to them.

A large percentage of digital ads are ignored as they aren’t targeted, timely, or relevant to the audience that a dental company wants to reach. You need to focus your click advertising efforts towards patient prospects who are looking for a new dental provider, who live, work, or commute around your office’s location, and who have needs that your dental practice can address through related services. Our pay per click experts specialize in creating hyper-targeted and eye-catching ad content for dental companies, and adapt to the online channel where the new potential patient is at the time – whether that’s on a search engine site or on one of their content channel partner’s sites, and if they are on their computer, mobile phone, or tablet, or elsewhere, we have a deep understanding of each user’s experience in real-time to maximize the number of targeted clicks to your website.