Your one-stop resource for everything related to digital marketing. From understanding social media marketing and SEO to mastering local search ads, our guides make digital marketing easy for everyone.
Understanding ROI in Digital Marketing After speaking with many business owners about their digital marketing efforts, one question remains constant: "What is the return on investment (ROI) and how can it be measured?" Understanding the ROI in digital marketing is...
It's easy to think that only large businesses trying to attract customers on a global scale need to advertise online. While your business may operate locally and have a neighborhood brand, digital advertising can 10x your results. Instead of going around your...
Acquiring new patients can always be a daunting task, regardless of your skills as a dentist or how well you have established your dental practice. Learning how to use marketing to your favor will help your business stand out. Positioning your dental practice online...
In a nutshell, restoration companies specialize in providing professional services to repair and restore properties that have been damaged by various disasters. These companies help individuals and businesses recover from mold infestations, water damage, general...
As with any other business, a dental clinic needs a consistent stream of clients and the ability to retain them. An inflow of patients is crucial to keeping your dental clinic running. While it is easy to assume that patients who need immediate dental attention will...
Are you among the 73% of B2B marketers that currently use content marketing?[1] If so, you understand the value that well-written, high-quality content provides. In fact, 74% of marketers credit their content marketing success to the value their content delivers.[2]...
Domain rating (DR) and domain authority (DA) are two data metrics that help show a website's popularity level. However, if you're new to SEO or haven't done that much research, it may be difficult to know the difference between the two data metrics. So, let's get into...
In the old days, traditional marketing approaches allowed businesses to control the buying process by providing all the information that purchasers needed about their products and services. Today, that power has shifted to the buyer as the early stages of the buying...
In this digital age considering mobile users is key when developing a business marketing strategy. This is because there are billions of people accessing the internet from their mobile devices. Mobile content marketing has several benefits! Optimizing your marketing...
You probably often see and hear the acronyms PPC and CPC but maybe are not fully aware of what they mean. As a business or brand owner, these two acronyms should be an essential part of your arsenal as they are crucial aspects of any digital marketing advertising...
PPC, or pay-per-click advertising, is an internet marketing model that allows you to create exposure for your business and reach more customers within a short time. When using PPC, your business is able to drive traffic to a landing page on your website from search...
Google Search Console (formerly Google Webmaster Tools, until May 2015) is a FREE web service by tech giant Google that allows webmasters (people that run/maintain websites) to check search queries, indexing status, crawling errors, and optimize search visibility (do...
