Your one-stop resource for everything related to digital marketing. From understanding social media marketing and SEO to mastering local search ads, our guides make digital marketing easy for everyone.
In the olden days, marketing was all about getting the word out through recommendations, giving out flyers, doing commercials, etc., this is what is now considered "traditional marketing" because it uses offline techniques to reach an audience. Luckily, we now have...
ECommerce is short for electronic commerce. It refers to individuals and businesses that transact by selling goods and services on the internet. ECommerce functions over different market segments and can occur on personal computers (PCs), tablets, and smartphones....
What is Google My Business and how does it work? It will not come as a surprise to know that Google is used by almost all internet users to find information, products, and services online. As of 2022, Google boasts a 92%[1] search market share. Google My Business (or...
Link building for SEO entails attaining a link profile that consists of high-quality links. Search engines classify links into natural and unnatural links to determine which Webmasters are trying to cheat the system and thus deserve no place in the top ranks. Quality...
As a business owner with a digital presence, you already know the important role that Search Engine Optimization (SEO) plays in your overall marketing strategy. Most likely, the goal of every business owner is to rank high on Search Engine Results Pages (SERPs) and,...
Technology in general has been rapidly improving in the past few years, and the internet specifically has shifted from a useful tool into an everyday necessity, with constant advancements and changes that are undoubtedly meant to simplify people's life. With that in...
What is GA4? GA4 (Google Analytics 4) is the latest Google Analytics version set to fully replace GA3 in July 2023. Back in 2005, Google launched Google Analytics to help website owners collect, measure, and analyze website data with the aim of improving their sites....
Backlink research is a comprehensive assessment of the quantity and quality of websites linking to a business domain or a particular content. This process provides data for analyzing a site's performance and identifying issues that may damage its search engine...
What is an SEO keyword list? It's no secret that for SEO (search engine optimization) to work, you need good keywords. SEO keyword lists act as blueprints for SEO (like what sitemaps are to websites). They are composed of lists of keywords or keyword phrases. These...
SEO search volume is a key metric that indicates how frequently your target audience searches a specific phrase or word. In terms of your SEO strategy, search volume plays a significant role in decision-making when choosing keywords for website content optimization to...
GA4 (Google Analytics 4) is Google’s latest generation of Google Analytics set to be fully launched in mid-2023. Google launched Google Analytics back in 2005 to help website owners track important user data like traffic location/size, bounce rates, etc. Since being...
In the previous "SEO: how it works" article we went over some of the most important technical factors when it comes to getting ranked on Google. Now we will take a deeper dive into these factors to provide some more information on what you can do to rank best.Website...
