While you are doing all sorts of things to improve your online presence, it helps to know which ones are actually working for you and your business, this is where conversion tracking comes in.
Our team tracks everything that a user does when they interact with our brand online. From the moment a user first sees an ad to the point at which they fill out a form or dial their phone we track what is happening. This makes it easy to see what form of marketing works best for your business.
It is important to setup call tracking to know what calls are coming from where. You should also be tracking all form submissions.
Your website should be using some sort of analytical software to keep track of how many users you are getting and from where they are coming from.
Our team has built a dynamic reporting system that gives our clients access to all this information from a single place. Contact us to get access to our reporting system.
Using heat mapping software can be helpful to see where users are clicking on your website and how they are interacting with it. This could also benefit your CRO, to see which areas of your website are being ignored.