Many businesses are used to reaching their customer base through word of mouth and in-person interactions. However, with COVID-19 impacting almost every area of society, companies are now
being forced to re-evaluate how they reach their customers.
In order to stay competitive, being flexible in the current market is essential. There are many ways to stay in touch with your customer base but some methods are better than others. If unsure of where to get started, these five methods of communication should be a business cornerstone.
1. Create and update a Google My Business Profile
As a free and effective option, a Google My Business profile is a free listing that will appear in search results and on Google maps. With so many people turning to this search engine for their services, you need to have a page and keep it current to stay competitive.
2. Use Twitter effectively
Twitter is a conversational site that allows companies to stay relevant and provides quick information, making it easy to remain visible with customers. Make sure to keep up-to-date by reposting company reviews as Twitter statuses. This will let your customers know that you care about their reviews and that your company is still going. You can also advertise your company as a small business since there is an interest in keeping small businesses open during the pandemic.
3. Ask customers what they need
Your customer’s needs are going to change over time so it’s important to be in-tune to what they want. Depending on your type of business, those needs may have changed during the pandemic. However, you won’t know until you ask. Survey your customer base to find out what they want or need from you at the moment, then share the survey and work on meeting those needs.
4. Use an online store
Some businesses are doing online shopping where they never did before. If you already have an online store, make sure that it’s up-to-date and functions as needed. Reach out to your customers to let them know that shopping online is possible. Even if you only offer curbside pickup, this is still important for many people who are trying to limit exposure. Keeping your base happy will be easier once they know they can still use your goods and/or services.
5. Create a brand and website
Even low-tech companies have to keep up with the times. Create a website or have one built for your business. It should contain the specifics of your company and what you offer as well as the most current information. Make sure that you have options for customers to get your emails or follow your social media accounts. Regardless of your business size, you can use these options to communicate with your customer base.
The good news is that you don’t have to be a tech whiz to implement these tips. Nomadic Advertising has got you covered. Our digital marketing agency based in Toronto offers services such as SEO, social media management, Google ads, and more, to clients throughout the world. Reach out today to find out what we can do for you.