Plumber website examples, design tips, and more!

✔️ Technically Reviewed And Approved By Nomadic Team

Written By Jason Donegan, a seasoned and published writer on several websites. For many years Jason was also a radio producer and researcher, and it's this "leave no stone unturned" methodology that Jason now brings to all his writing - believing that deep analysis is key to a strong article. When he's not brushing up on the latest Digital Marketing news or feeding his entrepreneurial side, Jason loves to solo travel, geek out on SEO trends and get some exercise in with long walks

February 29, 2024

Does your website feel like an outdated pipe desperately needing replacement? An ineffective online presence drains away potential customers before they experience your expertise.

Imagine an impressive digital storefront as sturdy and dependable as your work. This guide provides the blueprint – analyzing 10 standout examples, plus insider tips for leveraging WordPress, commanding local SEO, ensuring mobile perfection, and maximizing ad strategies.

Let’s upgrade your online presence to win the leads you deserve.

Top 10 plumbing website examples

1 – Superior Plumbing

We begin with Superior Plumbing’s website, with its striking blue and yellow theme which immediately communicates vibrancy and dependability, key traits in the plumbing sector.

The site’s layout, featuring clear contact details and straightforward navigation to services like HVAC and financing, is designed for optimal user experience. They also proudly show how they support the local charities in the “Community” tab and emphasize that they’re honest plumbers throughout the home page.

2 – Aspen Mountain Plumbing

Why do we like Aspen Mountain Plumbing?

  • Aspen Mountain Plumbing’s site conveys a friendly, family-run plumbing business essence, connecting with potential clients.
  • Prominent action buttons for service scheduling reflect a user-centric design that prioritizes convenience.
  • The homepage color scheme radiates warmth, resonating and enhancing customer trust.
  • Reviews of happy customers (a strong 4.8 Google reviews score) are prominently featured, serving as social proof to reinforce the reputation of experienced service.

3 – Bill Howe Plumbing

Next, let’s look at Bill Howe, a stellar website example in the plumbing industry. The red, white, and blue color scheme instantly conveys a patriotic and trustworthy feel. With a long-standing community presence of over 43 years, they showcase a deep-rooted reputation.

In addition:

  • Strategic placement of ‘Book Online’ action buttons streamlines the user journey, facilitating potential customers’ engagement.
  • The polished, high-end video on their home page is very well done and interactive elements like this keep visitors longer on your site.
  • Highlighted deals pique the interest of cost-conscious consumers, while the broad range of services, from HVAC to plumbing, illustrates their market adaptability.


  • The inclusion of glowing customer reviews and awards serves as a powerful form of social proof, bolstering confidence in their successful plumbing services.


4 – Epic Plumbing

Epic Plumbing’s website greets visitors with high-quality images that capture the essence of their large team and services, creating an immediate visual impact. The user-friendly navigation ensures that finding information on online booking or browsing through service options is intuitive and stress-free.

Their well-designed website boasts clear, inviting calls to action like ‘Start Your Quote Online’ and ‘Price Calculator,’ making it evident that customer convenience is at the forefront. This approach, along with easy-to-access contact methods, exemplifies the kind of online experience that sets a high standard for plumbing services.

5 – Service Force Plumbing

The video displayed on Service Force’s homepage provides insight into their “Best of the Best” national award and the company’s value, potentially increasing engagement by giving a face and voice to the brand.

With a bold phone number and a “Quick Contact Form” visibly positioned, the site’s clean layout is geared towards converting visitors into customers, providing multiple, straightforward avenues for contact.

6 – O’Neill Plumbing

O’Neill Plumbing’s site offers a rich narrative with its vintage photographs, signaling a legacy over a century-long. Here’s what makes it compelling:

  • The striking black and white photo on O’Neill Plumbing’s website serves as a visual affirmation of their enduring presence in the industry.
  • Key elements like the ‘Request Appointment’ button make booking with licensed plumbers simple.
  • The ‘About Us’ page weaves a very detailed history, enhancing the trust of the site’s visitors.
  • The “Reviews” tab adds further credence to customer testimonials.

7 – Evolution Plumbing Utah

Evolution gets all the basics -like modern design,  clear CTAs, and navigation- right, but what really makes them shine is their social proofing:

In digital marketing for plumbing sites, this is becoming more and more essential to encompass on your Homepage -and Evolution has hit a home run here. Instead of showing reviews from a satisfied customer here and there, they proudly display high ratings from three key sites: Google Reviews, ThumbTack, and Home Advisor.

Strong Social proofing like this helps reduce bounce rates and makes conversions easier.

8 – The Hot Water Guys 

The Hot Water Guys website effectively combines utility with a clear marketing message. Here’s how it stands out:

  • Emphasizes scale and readiness with a display of a branded fleet, projecting professional plumbing services.
  • The FAQ page further asserts their expertise, offering detailed insights on specialized services.

  • Structured navigation aids in valuable content discovery, optimized for search engine visibility.
  • Central ‘GET A QUOTE’ button invites immediate action, enhancing visitor engagement and conversion.


9 – Absolute Plumbing

A regular blog is something that can really lift your website’s SEO game, and it’s not something we’ve seen enough during our research of plumbing sites. Absolute Plumbing, however, gets it right.

Having commonly asked questions like this answered further elevates your search engine optimization and tells Google “Hey, this site is worth ranking”.

Our own Nomadic blog is something we update on a regular basis, so this is a proven tactic we believe in and put into practice ourselves.


10 – Yaletown Plumbing 

Our final choice is something of a curveball as it has almost none of the features of the previous sites on this list. It’s just a booking landing page that’s simplicity in itself.

And when we clicked through to make a booking we found that they were at customer capacity:


Opting for a minimalist design can be a striking and confident move for a service-oriented website. Keep in mind this approach is best suited for businesses that have established a robust market presence, with demand for their services already at a peak. If that’s not the case then opting for a website like this might be too big of a risk and we really wouldn’t recommend it for a small or new business.

Leave it to the professionals

Crafting a plumbing website requires a delicate balance of user-friendly navigation, strong SEO, engaging images, and compelling CTAs—a challenge best met by enlisting a seasoned web design company known for creating exceptional service-oriented websites.

Best plumbing website design and development tips

To create a standout plumbing website, it’s essential to focus on both design and development. This ensures your site not only looks professional but also functions seamlessly for users.

And a big part of this is the website builder you choose.

Plumbing website builder

Choosing the right website builder is crucial for plumbing companies aiming to establish a strong online presence. WordPress stands out as the go-to platform we always recommend, and here’s why:

  • User-Friendly Interface: WordPress offers an intuitive dashboard that simplifies website management, making it accessible even for those with minimal technical expertise.
  • Customization at Its Core: With thousands of themes and plugins, WordPress allows for unparalleled customization.
  • SEO-Friendly: WordPress websites are designed to be SEO-friendly, helping your plumbing services rank higher in search engine results.
  • Responsive Design: With WordPress, creating a mobile-responsive website is straightforward.
  • Reliable Support Community: WordPress has a vast community of developers and users.
  • Full Access: We can give your team access to the platform at various different levels; like Admin, Author, Editor, and more.

Our expertise with WordPress ensures your plumbing website not only looks professional but also drives results.

Plumbing websites templates

Here are two paid WordPress themes specifically designed for plumbers’ websites, along with their prices and sources for more detailed information:

1. Plumbing Co WordPress Theme by RockThemes: Priced at $83, this theme offers a variety of tools and effects, ensuring an unmatched performance and functionality for business or corporate sites related to plumbing services.

2. PlumberPro – Reliable And Innovative Plumber WordPress Theme by ZEMEZ: This theme is priced at $49 and offers an elegant solution for plumbers seeking to enhance their online presence.

These themes offer a range of features from customizable designs to e-commerce capabilities, catering to various needs within the plumbing industry.

But what if you need a free option? There are plenty of templates for you to choose from.

Free plumbing website templates

With the right website designer, even a free template can be transformed into a stunning site for your plumbing company. Here are three recommended free WordPress themes and templates that can serve as a robust foundation for a plumbing website:

1. Astra: A highly popular theme known for its speed and customization. Astra is suitable for any business website, including plumbing services. It’s lightweight, SEO-friendly, and works seamlessly with page builders like Elementor for easy customization.

2. OceanWP: Another versatile theme that’s free and is known for its feature-rich options and ease of use, making it a good fit for plumbing businesses.

3. GeneratePress: GeneratePress is a lightweight WordPress theme focusing on speed, stability, and accessibility. It’s a great canvas for any type of website and provides ample customization options through the WordPress Customizer.

List of plumbing services


Enhancing your plumbing website with a comprehensive list of services is pivotal. It guides potential clients through your offerings, ensuring they find exactly what they need. It will also help you have a more thorough and user-centric website. The additional content will also help with your SEO strategy as well as establish your company as an authority in the industry.

Let’s look at some examples.

Plumbing landing page

By adding a list to your main services you should create individual service pages for each one in which you detail what each option entails, so potential clients will know what they’ll be gaining by working with your company. Some examples of popular plumbing landing pages include:

1. Emergency Plumbing: Emphasize your around-the-clock availability to tackle urgent issues, showcasing reliability.

2. Leak Detection: Feature advanced techniques for identifying and rectifying leaks, highlighting your commitment to preventing property damage.

3. Drain Cleaning: Describe your expertise in clearing obstructions for both residential and commercial properties, ensuring smooth operations.

4. Water Heater Services: Offer comprehensive solutions for water heaters, including installation, repair, and regular maintenance.

In addition, you can add pages like Piping Solutions, Fixture Upgrades, Preventative Maintenance, Green Plumbing, and more.

Plumbing blog topics

Incorporating a blog into your plumbing website is crucial for engagement and SEO benefits,

Covering topics like “Latest Plumbing Technologies” or “Seasonal Plumbing Tips” directly addresses user interests. This approach ensures content relevance and boosts search engine rankings.

A strategic content plan, rooted in this research, helps in consistently delivering valuable information, and positioning your company as a trusted authority. Effectively, a well-maintained blog not only educates your audience but also drives organic traffic, making it a valuable tool for any plumbing business aiming to expand its online presence and customer base.

Local plumbing directory

In addition to setting up your GMB and using paid Google Ads, adding your plumbing business to specialized directories like Angi, HomeAdvisor and Thumbtack is a strategic move to increase visibility among local customers seeking plumbing services. The ultimate aim of using these sites is to redirect them to your website.

  • Angi (formerly Angie’s List): A premier directory for home services, connecting professionals with users needing home improvements, including plumbing. It’s renowned for its comprehensive reviews and the ability to connect directly with a targeted customer base looking for specific home services.
  • HomeAdvisor: This platform goes beyond a basic directory by verifying businesses, thus adding a layer of trust for customers. It provides a space where customers can find, review, and contact local home service professionals, making it a valuable resource for gaining new plumbing projects.
  • Thumbtack: Allows for free profile creation and is an excellent way for plumbers to gain visibility through customer reviews. The platform also offers a pay-per-lead program, giving businesses the chance to increase their exposure to potential customers actively seeking plumbing services.

All operate on models that blend free and paid options – but what if we’re just looking for free platforms?

Free plumbing advertising sites

For plumbing companies venturing into online visibility, free advertising sites like Craigslist and Nextdoor offer an initial platform. These sites can be beneficial for local exposure, especially when budgets are tight. However, they might not target the audience effectively, potentially diluting the impact of your advertising efforts.

While free platforms provide a start, a dedicated advertising strategy tailored for the plumbing industry, utilizing platforms like Google Ads or Facebook Ads, can significantly enhance ROI. These paid options allow for precise targeting, reaching customers actively seeking plumbing services.

Transitioning from free advertising to a structured campaign is advisable for sustainable growth. Paid advertising avenues offer valuable analytics and customer insights, enabling plumbers to refine their marketing strategies for better lead quality and conversion rates, ultimately justifying the investment with a higher return.

Are you looking for plumber web design services?

At Nomadic Advertising, we specialize in crafting bespoke websites that perfectly align with your plumbing business needs. From captivating designs to seamless functionality, our team ensures your online presence shines brighter than a polished pipe.

Ready to elevate your plumbing business? Book a free consultation today and let’s unclog the potential of your online presence together.

Key takeaways

  • Effective plumbing websites combine vibrant design, easy navigation, and showcase community ties.
  • Trust is built through user reviews, clear CTAs, and highlighting company history.
  • WordPress is preferred for its customization, SEO, and responsive design capabilities.
  • Listing services clearly, like emergency plumbing, is vital for user guidance.
  • Blogs enhance SEO and establish authority, while mixed advertising strategies boost visibility.
  • Targeted advertising investments offer better ROI than solely relying on free options.










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