Your one-stop resource for everything related to digital marketing. From understanding social media marketing and SEO to mastering local search ads, our guides make digital marketing easy for everyone.
As a business owner with a digital presence, you already know the important role that Search Engine Optimization (SEO) plays in your overall marketing strategy. Most likely, the goal of every business owner is to rank high on Search Engine Results Pages (SERPs) and,...
Technology in general has been rapidly improving in the past few years, and the internet specifically has shifted from a useful tool into an everyday necessity, with constant advancements and changes that are undoubtedly meant to simplify people's life. With that in...
What is GA4? GA4 (Google Analytics 4) is the latest Google Analytics version set to fully replace GA3 in July 2023. Back in 2005, Google launched Google Analytics to help website owners collect, measure, and analyze website data with the aim of improving their sites....
Backlink research is a comprehensive assessment of the quantity and quality of websites linking to a business domain or a particular content. This process provides data for analyzing a site's performance and identifying issues that may damage its search engine...
What is an SEO keyword list? It's no secret that for SEO (search engine optimization) to work, you need good keywords. SEO keyword lists act as blueprints for SEO (like what sitemaps are to websites). They are composed of lists of keywords or keyword phrases. These...
SEO search volume is a key metric that indicates how frequently your target audience searches a specific phrase or word. In terms of your SEO strategy, search volume plays a significant role in decision-making when choosing keywords for website content optimization to...
GA4 (Google Analytics 4) is Google’s latest generation of Google Analytics set to be fully launched in mid-2023. Google launched Google Analytics back in 2005 to help website owners track important user data like traffic location/size, bounce rates, etc. Since being...
In the previous "SEO: how it works" article we went over some of the most important technical factors when it comes to getting ranked on Google. Now we will take a deeper dive into these factors to provide some more information on what you can do to rank best.Website...
Content is a critical factor in online success. In order to be successful, your business website and social media channels should have content that attracts, retains, and converts traffic. However, do you really know the kind of content you should be creating to...
Keyword optimization is organically incorporating into your content words and phrases that are highly searched for on search engines. The result of this process will be to get your website to rank higher in search results. To that end, selecting the appropriate...
You can get overwhelmed as a small business owner in a world full of startups and the constantly rising bar of creative marketing, but that doesn't mean you should throw the towel in just yet. Allow us to help you out. Here at Nomadic Advertising, we know there are...
Some of the most profitable business interactions happen online, which means the social media space has a lot of benefits to offer B2B brands. Here at Nomadic Advertising, we know using social media is a major way to build a brand and get more customers, keep reading...
