Overview
Whether it’s working online, looking for health information, playing games or watching videos and movies, most of the people today do it from their mobile device.
It doesn’t matter if it’s a phone or a tablet, the result is the same: it’s simply much more practical.
The mobile world is becoming more and more dominant, and big companies like Facebook and Google realized this long time ago; it affects SEO and the perception that Internet users have of your website.
Here are the main reasons why your website should be mobile-friendly in 2021:
Today, mobile use is massive but tomorrow, it’ll be even bigger
It has been several years since mobile devices surpassed desktop PCs in being the main tool for connecting to the Internet. For this reason, having a mobile-friendly website is a fundamental decision.
Google prefers mobile-friendly websites
This is what the guys at Google said in April 2015:
“As more people use mobile devices to access the internet, our algorithms have
to adapt to these usage patterns. (…) Starting April 21, we will be expanding our
use of mobile-friendliness as a ranking signal.”
That means that when the most used search engine in the world evaluates a website using its algorithm, compatibility with mobile devices is one of the factors it takes into account to up your rankings.
It’s easy to check your website for compatibility using their free mobile testing tool. You just have to enter your domain and you’ll be able to check if your website is really well placed in the results in the rankings on the Internet.
Your website will become more competitive
Some research based on certain factors has revealed that until 2016, most small businesses had normal and outdated websites; in fact, more than 60% of websites are not optimized for mobile.
This percentage has improved nowadays, but there are still a good number of sites that aren’t entirely mobile-friendly. That means there is still time to get a mobile website, since a good number of your competitors don’t have it yet.
Users demand mobile-friendly content
Mobile users consume content differently than users of more traditional devices such as PC. Most mobile users prefer image and video based content over text based content. This has to do with both the limitations of mobile screens and the fact that today, people face a faster pace of life and more interruptions than years ago.
This means that the mobile version of your website should be built based on vital aspects such as: ease of navigation and the presentation of a greater amount of visual content.
Mobile users shop more frequently
The trend of using the mobile as a platform for eCommerce is growing. In this fact, the ability of phones to allow users to search on the go plays a very important role, which is especially useful when this is done with a local focus to quickly locate products and services near the consumer.
Summarizing
Today, having a mobile optimized website is not optional, it’s a necessity. Smartphone use grows year after year and will continue to do so in the future.
Google is clear on this and is favoring mobile-friendly sites in its results lists. But as you’ve already seen, not everyone has a mobile-friendly website, and that’s where you can find a competitive advantage.
Mobile users demand an experience better adapted to them and they’re increasingly opting to use their devices more and more for everything.
So, what are you waiting for to ride that wave?
If you would like to know more about this topic or get you website up to speed on all these current trends, contact us for more information and let us help you take your website, and your business, to the next level.
