Is your construction business like a well-built house with no front door? Solid and complete but lacking the entrance clients need to find you?
This guide reveals powerful advertising strategies designed for the construction industry. From flyers to mastering Google, Facebook, and SEO, we’ll show you how to increase your visibility and create a marketing plan that delivers results.
Let’s start building a strategy that works as hard as you do.
Why do you need ads for construction?
The U.S. construction industry is projected to reach USD 1.27 trillion by the end of 2024.
But with this growth comes intense competition. Clients have countless options when choosing a builder, so a smart marketing strategy is essential.
Advertising ensures your construction business doesn’t get lost in the crowd. It’s how you attract clients and win those dream projects.
Why is advertising so vital for your construction business?
Think of it this way: you could have the most skilled team and the best track record in the business, but if nobody knows you exist, how will you ever land those dream projects?
Advertising is your way of making sure future customers know who you are and what you can do. It’s how you grab the attention of your ideal client and show them why they should choose you.
What can effective advertising do for your construction business?
- Generate qualified leads by connecting you with potential clients actively searching for your services.
- Build credibility and trust with prospective customers, turning visitors into customers.
- Highlight your expertise and show your successful projects, demonstrating your ability to satisfy customer needs and deliver customer satisfaction.
- Motivate action, encouraging clients to reach out and begin their buyer journey with your company.
Pro Tip: Digital Ads, the sales process and marketing for construction companies and contracting businesses, need an expert touch. We recommend outsourcing it to a seasoned digital marketing agency, leaving you to focus on real-world customer engagement.
How to advertise your construction business
From classic flyers to the power of Google and Facebook, let’s explore a range of advertising strategies that can help you connect with the right clients and grow your business.
Flyer for construction company
Okay, let’s talk flyers. You might think they’re a bit old-school in the age of digital everything, but they can still be a valuable part of your marketing tactics.
In fact, during our research, we were surprised to see just how many companies still use them:
But – when you think about it – they’re the perfect offline marketing tool for a local construction company to use in tandem with a strong digital presence.
Why Flyers Still Matter in 2024, 2025, and Beyond:
People still pay attention to flyers. They have a 90% open rate, while marketing emails only get 20-30%. That’s because flyers offer a tangible way to get your message across.
Making Flyers Work for You
- Strategic Placement: Don’t just randomly distribute flyers. Instead, consider where your client in mind is most likely to see them. Partnering with local credible businesses for cross-promotion can be a great way to target your ideal audience. For example, if you specialize in bathroom renovations, team up with a plumbing supply store or a tile showroom to display your flyers.
- Eye-Catching Design: Your flyer needs to grab attention. Use strong visuals of your past projects, a clear message about your services, and a strong call to action. Hire a professional designer to create a flyer that stands out.
- Trackable Results: Include a QR code that links to your website. This allows you to track how many people are scanning the code and visiting your site, giving you valuable data on the effectiveness of your advertising campaign.
By using flyers strategically as part of your digital marketing – particularly with older demographics – you can reach prospective clients both online and offline.
Pro Tip:
While we’re talking about old-school methods that still work, let’s not be shy about you handing out your construction business cards. Our research discovered that their personal touch is still very much alive:
SEO for construction
When someone searches for “reliable home builders” or “bathroom remodelers near me,” SEO is what pushes your business to the top of those search results.
In fact, 70% of marketers find SEO works better for long-term results than paid ads. That means SEO has staying power.
Local SEO: Winning the “Near Me” Search
Let’s be honest, most of your clients are going to come from your local area. That’s where local SEO comes in. It makes sure your business shows up when people search for construction services in your city or region.
Make sure your Google My Business profile is complete and updated with all the important details about your company, like your address, phone number, and photos of your work.
The Power of Reviews
Online reviews can seriously influence your clients. People want to know if others have had good experiences before they hire a contractor. Positive reviews on Google, Yelp, and other platforms build trust and show that your company is legit.
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A substantial 77% of consumers look at online reviews before choosing a local business. So, encourage your happy clients to share their feedback online!
In a nutshell:
Your online presence is how you show up in the digital world. It’s the first thing people see when they search for your company. SEO, a construction website with useful information, and strong local visibility all work together to create an online presence that brings in clients and makes your business look like a pro.
Construction ads
Let’s look at two digital giants, Google and Facebook, and why we believe they’re the best options for your online construction Ads.
Google Ads
Google Ads can put your business front and center when people search for terms like “home additions” or “concrete foundation repair.”
Here’s how:
1. Bidding Made Easy
Google Ads is simplifying bidding. Starting in March 2025, they’re phasing out Enhanced CPC and introducing new AI-powered options to help you get more leads and calls without the hassle of manual bid adjustments.
Note: This means Google will automatically adjust your bids to help you get the most out of your budget. However, to truly maximize your ROI, it’s still best to partner with a digital marketing agency that understands the nuances of these new bidding strategies.
2. Broad Match Keywords
Broad match keywords in Google Ads help your ads appear for a wider range of relevant search queries. You can also use negative keywords to prevent your ads from showing up in irrelevant searches, keeping your PPC marketing efforts cost-effective.
3. Cost Management
Optimize your website and landing pages with relevant content that speaks directly to likely clients. This ensures your Google Ads drive qualified traffic, maximizing your return on investment.
Facebook Ads
Facebook Ads, meanwhile, help you build relationships with your future construction customers on social media.
1. Facebook Ads: Embrace Automation
Broad targeting is key these days with Meta’s platforms. Facebook’s AI now analyzes data from your social media accounts to find the right audience for your construction services.
Advantage+ campaigns automate even further, optimizing everything from audience selection to budget allocation and improving your social media marketing workflow.
2. Video Ads
Want to make a lasting impression? Bring your projects to life with videos of projects on Facebook Reels and Instagram Stories. Capture the quality of your builds, highlight client testimonials, and give your budding clients a feel for your expertise.
Pro Tip:
Retargeting ads keep your construction company in front of people who have already shown interest. This strengthens your advertising efforts and can significantly increase your conversion rates. In fact, website visitors who are retargeted with display ads are 70% more likely to convert to your website.
Facebook ads for construction companies
Facebook Ads connect you with homeowners planning renovations, businesses expanding their spaces, and developers starting new projects. Here’s how to make them work for your construction company:
1. Define Your Objective:
What do you want to achieve? More qualified leads? Website traffic? Brand awareness? A clear objective guides your advertising campaign.
2. Target Your Ideal Client:
Facebook allows precise targeting. Zero in on your ideal customers – your buyer personas – based on location, age, interests, and customer behavior. Target homeowners in specific neighborhoods who’ve been browsing home improvement websites.
3. Craft Compelling Ad Copy:
Your advertising message needs to be concise and relevant. Highlight what makes your company special – your expertise in specific types of projects, your commitment to quality, or your outstanding customer service.
4. Use High-Quality Visuals:
Use professional images or videos to give people a glimpse of your work. Drone footage or virtual tours can add a wow factor.
5. Include a Clear Call to Action:
Tell people what to do – visit your website, request a quote, or call. Offer a free consultation or a discount for first-time clients.
6. Leverage Facebook’s Ad Formats:
Experiment with different ad formats. Use Image Ads to present projects, Video Ads to bring your work to life, Carousel Ads to feature multiple projects, and Lead Ads for easy contact.
7. Track and Optimize Your Campaigns:
Use Facebook’s tracking tools to gather data and refine your targeting, ad copy, and visuals. This data improves your social media marketing strategy and digital marketing efforts, helping you build a loyal client base.
Google Ads for Construction Companies
Google Ads offers construction companies a powerful way to reach clients in their target locations. Follow these steps for a successful campaign:
1 – Local Service Ads (LSAs)
Use LSAs to place your business at the top of search results, featuring a Google Guaranteed badge. This helps bring in high-quality leads, adding value to your overall construction marketing efforts.
2 – Geo-Target Specific Areas
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Focus on the neighborhoods and cities where you provide services. This strategy ensures that your ad budget is spent on reaching the right target customers for your construction firm.
3 – Call-Only Ads
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These ads encourage direct calls from future customers, making them ideal for urgent services like repairs or consultations. This method directly supports your digital marketing campaigns by increasing interaction without requiring website visits.
4 – Dynamic Search Ads (DSAs)
Our research found some more interesting ways Google is using AI to lift your business higher:
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With DSAs you create ads automatically based on your website content, making it easier to market multiple construction projects. DSAs save time and help your construction firm stay relevant to prospective clients.
5 – Ad Customizers
Customize your ads with details such as city names, specific services, or promotions. This personalizes your approach and supports your marketing plan, maximizing returns on your revenue on marketing.
Construction company advertising examples
We’ve helped you learn some of the theory, now let’s look at it in practice with real-world Google and Facebook examples:
Looking at Google‘s Ad Library, we discovered some of the more active advertisers in the construction industry.
1 – Mint Construction
Mint’s Google ad emphasizes visual appeal with a professional image and clear messaging, highlighting its expertise in creating outdoor spaces. The strong call-to-action (“Get Quote”) encourages people to take immediate action, driving engagement.
2 – Mann Construction
Mann, meanwhile, uses location targeting and clear actionable buttons that support service-specific keywords like “roofing installation,” improving visibility in local search results and driving engagement.
Example 1
Kruger Construction’s Facebook post shows the power of engaging video content and a giveaway to generate massive interaction:
The end result was over 27.7K comments and 29K shares by their very impressive 2.3 million followers.
Example 2:
Hughes Brothers Construction acted quickly to address Hurricane Milton by running this ad with important safety advice, offering timely support, and engaging local communities during a critical moment.
Construction advertising ideas
Here are some ideas to get those creative juices flowing:
Google Ads
- Seasonal Promotions: Capitalize on seasonal needs with targeted ads. Think “Winter Roofing Specials” or “Get Your Patio Summer-Ready.”
- Location-Based Ads: Address regional challenges. For example, if you’re in a hurricane-prone area, try an ad like “Hurricane-Proof Your Home.” (As we saw with Hughes Brothers’ Facebook Ad above, these can really connect with your audience)
- A/B Testing: Run two versions of your ad to see which performs better. Test different headlines, calls to action, or images.
Facebook Ads
- Client Testimonial Videos: Let your happy clients do the talking. Short video testimonials can build trust and credibility.
- Virtual Tours: Give your unrealized clients a sneak peek with 360-degree virtual tours of your completed projects.
- Before-and-After Ads: Show off your dramatic transformations. Before-and-after photos and videos can be a powerful way to demonstrate the quality of your work.
SEO for construction
We touched on some surface-level SEO advice for you earlier, now let’s dig a little deeper:
Advanced Keyword Targeting
Use long-tail keywords like “custom home builder in [city]” to rank higher for specific searches. This tactic in your Construction marketing SEO strategy attracts potential leads who are actively seeking your services.
Track SEO Performance with Google Analytics
By monitoring traffic through Google Analytics, you can refine your content marketing approach. This data-driven method helps gauge website ranking and keep your construction business search engine friendly.
Build Authority with Backlinks
To get your construction business noticed online, ask for links from people you already work with—suppliers, industry directories, or local businesses. One directory we recommend is the Association of General Contractors (AGC) website.
Strengthen Your Online Presence with Content
Creating valuable content about your construction process increases visibility. Use contact forms and email marketing campaigns to capture SEO for contractors leads and maintain engagement with an active email list.
Pair this with curated blogs and informative blog content to keep visitors engaged, particularly construction professionals looking for detailed project insights.
Key Takeaways
- Advertising is essential for construction businesses to stand out in a competitive market.
- Use a mix of online and offline strategies, including flyers, Google Ads, Facebook Ads, and SEO.
- Target your ideal client with relevant messaging and visuals.
- Track your results and make adjustments to optimize your campaigns.
- Show your expertise and build credibility with high-quality content and client testimonials.
Looking for construction marketing experts?
Tired of your marketing feeling like a never-ending renovation project?
Let’s create a digital strategy with you that builds your online presence and brings in a steady stream of qualified leads.
Schedule a free 30-minute consultation today, and let’s start constructing your online success, brick by digital brick.
