The Challenge

Resolve’s innovative approach to B2B payments and credit solutions demanded visibility in an overly saturated market. Despite offering superior services, their online presence was not translating into the desired organic search traffic. The challenge was twofold: increase organic visibility on Google and align SEO strategies with profitable Google Ads terms to maximize conversions.

Our Strategy

Nomadic Advertising embarked on a multifaceted strategy, starting with an in-depth collaboration with Resolve’s Google Ads agency. This partnership allowed us to identify and target high-conversion keywords, ensuring a cohesive approach across paid and organic channels.

Our strategy included:

Keyword Alignment: Utilizing data from Google Ads to identify lucrative keywords, optimizing SEO efforts to target these terms organically.

Content Creation: Writing thousands of words of compelling content, keeping Resolve’s blog fresh and informative, positioning them as thought leaders in their industry.

Technical SEO: Assisting Resolve through a seamless transition to a new website platform, ensuring no loss in SEO performance and enhancing technical aspects for improved ranking.

Continuous Collaboration: Working closely with Resolve’s team and their agency to ensure strategies were aligned, goals were met, and efforts were synergized across the board.

The Results

The outcomes of our strategic collaboration were remarkable:

Organic Traffic Growth: Resolve’s website traffic from Google search quadrupled in six months according to ahrefs data, a testament to the effectiveness of our targeted SEO strategy.

Keyword Success: We secured top spots in search results for critical business-driving keywords, enhancing visibility and driving conversions.

Content Mastery: Through the creation of engaging, informative content, we positioned Resolve as a key thought leader, attracting a wider audience and establishing authority in the fintech space.

Conclusion

Resolve’s success story is a clear indicator of the power of strategic SEO aligned with comprehensive digital marketing efforts. In a world where online visibility is crucial, Nomadic Advertising’s tailored approach propelled Resolve into the spotlight, driving traffic, conversions, and ultimately, business growth. This case study not only showcases our ability to navigate the complexities of fintech marketing but also underscores our commitment to our clients’ success.

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With a goal to harness the digital space effectively, they partnered with Nomadic Advertising to revamp their online marketing strategies. This case study delves into the challenges faced by our client, the customized solutions provided by Nomadic Advertising, and the remarkable results that followed, a testament to the power of tailored digital marketing in transforming a business’s outreach and client acquisition.

The Challenge

Our client needed to establish a strong online presence to reach potential clients in need of family legal services. The firm aimed to increase the number of unique calls and consultations booked through their website.

The Solution

Partnering with Nomadic Advertising, a full-service digital marketing agency they embarked on a Google Ad campaign. With Nomadic’s guidance we were able to help them generate more qualified leads and grow their business.

Strategies Implemented

1. Google Ad Campaigns: Utilizing Google search ads, Nomadic Advertising crafted targeted campaigns that aligned with the different types of cases they could handle.
2. Campaign Optimization: The focus was placed on improving booked appointments and generating direct results from the campaigns.
3. Advanced Tracking: To measure the effectiveness of the marketing efforts, advanced tracking tools were used to monitor calls and online bookings.
4. Website Enhancement: Our client’s website was optimized with a click-to-call button for mobile users, streamlining the process for potential clients to initiate contact.

Results

The tailored strategies employed by Nomadic Advertising resulted in over 40 unique calls for our client within the first two months of the campaign. We have since brought their cost per conversion down to under $25 per conversion (phone call or form submission).

The Nomadic Advantage

Nomadic Advertising brings a comprehensive approach to digital marketing. Our services are not limited to a single channel; instead, we provide a full-service marketing solution across various digital platforms. This approach ensures that our clients receive all-encompassing support for their marketing needs, from the initial strategy to the final execution.

Nomadic Advertising is dedicated to delivering trackable results and provides detailed reporting for every campaign. This enables clients to understand their return on investment with clarity. Their results-focused approach is evident in the success seen by our client.

Conclusion

The partnership between our client and Nomadic Advertising demonstrates the power of a well-strategized digital marketing campaign. By utilizing innovative techniques and comprehensive services offered by Nomadic Advertising, our client was able to achieve substantial growth in client inquiries and strengthen their online presence within a short timeframe.

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The Challenge

Dr. Elmalem & Associates were operating with an outdated website that didn’t reflect the modern standards of today’s digital world. They required a comprehensive digital marketing strategy that would not only rejuvenate their online presence but also optimize their website for search engines, generate leads, and track conversions effectively.

Our Approach

Website Development and Design

Our journey began with the creation of a new, modern website for Dr. Elmalem & Associates. Our skilled team of website developers and designers managed the entire process, from the initial design phase to the final implementation. We updated the content to ensure it was relevant, engaging, and optimized for search engines.

Old Site

New Site

Search Engine Optimization

Next, we focused on optimizing the new website. Our team meticulously reviewed Google Search Console errors, added fresh content, and crafted engaging blog posts to enhance the site’s SEO. We also provided strategic marketing guidance and suggestions to further boost their online visibility.

Google Ads Campaign

To generate leads, we launched a Google Ads campaign. However, recognizing that Dr. Elmalem & Associates operate from two different locations, we set up separate campaigns for each location. This ensured that users saw the most relevant ad copy and information based on their location, enhancing the user experience and increasing the likelihood of conversions. Our advertising specialists leveraged their expertise to ensure that the campaign was cost-effective.

Tracking Conversions

To measure the success of our efforts and provide transparency, we installed call tracking and form tracking. This allowed us to monitor conversions in real-time and adjust our strategies as needed to maximize results.

The Result

Our collaboration with Dr. Elmalem & Associates has been a resounding success. The new website has not only modernized their online presence but also improved their search engine rankings. The location-specific Google Ads campaigns have generated numerous leads at a less than $20 per conversion, and our tracking measures have provided valuable insights into the effectiveness of our strategies.

Our SEO campaign has only been ongoing for a few months and has already skyrocketed the website to showing on Google for over 200 terms.

At Nomadic Advertising, we are committed to helping businesses grow through innovative and tailored digital marketing strategies. Our work with Dr. Elmalem & Associates is a testament to our ability to adapt our strategies to the unique needs of each client.

If you’re interested in learning more about how we can help your business grow, contact us today for a free consultation. We’re ready to help you navigate the digital landscape and achieve your business goals.

The post Optometrist Marketing – Making Our Clients Vision Reality appeared first on Nomadic Advertising.

The Challenge

When CCL Auto first approached us, they had a minimal online presence. They lacked a website and had only a Google Business profile to represent them online. They needed a comprehensive digital marketing strategy that would not only establish their online presence but also generate leads and measure conversions effectively.

Our Solution

We started by creating a website for CCL Auto from scratch. Our team handled the entire process, from design to content creation, ensuring that the website was visually appealing, user-friendly, and search engine optimized. The website now serves as a digital storefront for CCL Auto, showcasing their services ranging from collision repair to vehicle maintenance.

In addition to the website, we launched a Google Ads campaign to increase their visibility and attract potential customers. Through careful keyword selection and bid management, we were able to generate leads for CCL Auto at less than $30 per conversion, a significant achievement in the competitive auto repair industry.

To measure the effectiveness of our efforts and provide CCL Auto with a clear understanding of their return on investment, we installed call tracking and form tracking. This allowed us to track conversions and adjust our strategies as needed to ensure optimal performance.

The Results

Our comprehensive digital marketing strategy has significantly improved CCL Auto’s online presence and lead generation. The new website, combined with our effective Google Ads campaign, has brought in hundreds of new leads at a cost per lead of less than $30. With our tracking measures in place, we can continue to monitor and adjust our strategies to ensure continued success for CCL Auto.

At Nomadic Advertising, we are committed to helping businesses like CCL Auto grow and thrive in the digital world. We understand that the online world is ever-changing, and we are here to help our clients navigate it with the latest digital marketing tactics. With detailed reports for every campaign, we ensure our clients understand their return on investment in detail.

The post Auto Mechanic Digital Marketing Case Study appeared first on Nomadic Advertising.

The Challenge

Annex Dentistry’s website was outdated and lacked the modern appeal that today’s patients expect. It was also not optimized for search engines, which meant it was not reaching its full potential in terms of visibility and patient acquisition. Furthermore, the dental industry requires content that is not only accurate but also compliant with Ontario’s strict guidelines, which prohibit claims like being the “best” dentist.

Our Approach

Our first step was to redesign the website, giving it a fresh, modern look that resonates with today’s patients. We added more content, focusing on relevant keywords to improve its ranking on Google Search.

Next, we dove into website optimization. We reviewed Google Search Console errors, added new content, wrote blog posts, and provided marketing guidance. Our team worked closely with Annex Dentistry to craft content that was both engaging for patients and compliant with industry regulations.

The post Dental Marketing Case Study – Digital Transformation appeared first on Nomadic Advertising.

Understanding the Challenge

MyBTC operates in a highly technical industry that many people still don’t fully understand. As a team with experience in the blockchain industry, we speak the language. We know what a DAO is, the difference between custodial vs non-custodial exchanges, how NFTs work, and understand the crypto community. This knowledge was crucial in helping us develop a successful digital marketing strategy for MyBTC.

The Transformation

Our first step was to redesign MyBTC’s website. The old site looked outdated and lacked modern features. We modernized it, added more content, and improved its ability to rank in Google Search. We also optimized the website, reviewed Google Search Console errors, designed a customized 404 page, wrote blog posts, and provided marketing guidance and suggestions.

The Results

The website instantly saw a ranking increase once we launched the new page. MyBTC is now showing in Google for over 5000 unique keywords. This visibility has significantly increased their online presence and customer reach.

Why Nomadic Advertising?

Nomadic Advertising has been helping businesses grow since 2014. Our talented team of website developers, designers, and advertising specialists work collectively to help our clients generate thousands of new customers through our innovative digital marketing strategies. We are results-focused and provide detailed reports with every campaign we run, so you can understand your return on investment in detail.

Conclusion

Our work with MyBTC is a testament to our ability to understand and navigate complex industries. We are proud to have played a part in their digital transformation and look forward to continuing our partnership. If you’re in the blockchain industry and need a digital marketing partner who understands your language, contact us at Nomadic Advertising.

The post Blockchain Marketing Success: A Cryptocurrency Marketing Case Study appeared first on Nomadic Advertising.

Understanding the Client

180 Smoke is a leading vape store in Canada, offering a wide range of products and services to adults across the country. With over 30 locations in Ontario and a robust e-commerce platform, 180 Smoke is committed to providing an accessible and educational vaping experience. They offer a variety of e-cigarettes, vapes, and other related products, catering to both seasoned vaping enthusiasts and newcomers alike.

The Challenge

The vaping industry is heavily regulated, which presents unique challenges when it comes to marketing. Our task was to navigate these regulations while improving 180 Smoke’s online presence and SEO rankings. Due to regulations in the space paid Google Ads were out of the question, we explored different vape shop marketing strategies and settled our focus on SEO and driving more traffic from Google’s organic results.

Our Approach

We began by redesigning their website’s wordpress blog, creating a more user-friendly and engaging platform for their customers, previously the blog had a different design from the main site. We aligned the designs of both the blog and the main site. We then focused on optimizing their website, adding new content, and improving category optimizations. This allowed their category pages to rank better on search engines, which is crucial for driving organic traffic.

Our efforts have resulted in 180 Smoke showing up on Google for over 60,000 keywords, a number that continues to grow. The website now receives tens of thousands of visits each month organically from Google.

We also wrote blog posts on their popular products, focusing our efforts on SEO due to the industry’s regulations and restrictions. This strategy has proven successful, as 180 Smoke is the most popular vape store brand in Ontario and has the largest e-commerce presence in Canada for this industry.

Blog & Main Site Design Side by Side

The Results

Our partnership with 180 Smoke has been a resounding success. Through our innovative digital marketing strategies, we’ve helped them grow their online presence, improve their SEO rankings, and attract more customers.

See what the 180 Smoke Team Had to Say

★★★★★

The team at Nomadic were incredibly helpful with our SEO at 180 Smoke, revamping our blog platform, performing competitor analysis, and generating website content responsive to an ever changing and heavily regulated market. They continually kept us updated with weekly meetings, and coordinated development efforts with 3rd party contractors around the globe. Very knowledgeable and accommodating leadership.

– Sean Brady

Conclusion

This case study demonstrates the power of effective digital marketing strategies in overcoming industry challenges and driving business growth. At Nomadic Advertising, we’re committed to helping our clients succeed, providing them with the tools and expertise they need to thrive in the digital world.

The post eCommerce Vape Shop Marketing Success appeared first on Nomadic Advertising.

At Nomadic Advertising, we pride ourselves on our ability to transform businesses through effective digital marketing strategies. One of our most rewarding projects has been partnering with Candify, a leading provider of custom hard candy and wedding favor mints. This ecommerce food case study explores how we helped Candify enhance their digital presence and drive more sales.

Candy Marketing Strategies and Ideas – The Problem

Candify had a strong product offering, with a wide range of custom hard candies for various occasions. However, they were not fully leveraging the power of digital marketing to reach their potential customers and needed helping coming up with candy marketing strategies and ideas. Their social media presence was inconsistent, their website needed help, and they were not utilizing Google’s advertising tools to their full potential.

Our Approach

Candy Social Media Marketing

We took over Candify’s social media pages, posting content regularly and creating engaging text and designs. This consistent online presence helped to increase brand awareness and engage with their audience on a more personal level. The images you’re seeing through this case study are the social media graphics we created for them and used in posts!

Website Revamp and SEO

We revamped Candify’s website, improving the user experience with new content and a more intuitive design. We also implemented SEO strategies, which resulted in Candify showing up on Google for over 500 keywords. This increased visibility continues to drive more organic traffic to their website.

Google Shopping and Search Campaigns

We set up Google Shopping campaigns, Performance Max, and search campaigns for Candify. These targeted advertising efforts helped to drive more sales, as potential customers could easily find and purchase Candify’s products.

The Results

Our comprehensive digital marketing strategy has resulted in significant improvements for Candify in just 3 months. Their social media pages are now consistently posting on a regular basis with great designs, their website provides a better user experience and ranks higher in search results, and their Google campaigns are driving more sales.

Conclusion

Our work with Candify is a testament to the power of effective digital marketing. By understanding our client’s needs and implementing tailored strategies, we were able to help Candify reach more customers and grow their business.

At Nomadic Advertising, we’re ready to help your business achieve similar results. Contact us today to learn more about our digital marketing services.

The post eCommerce Candy Marketing Case Study appeared first on Nomadic Advertising.

The problem

Nearside is in an extremely competitive industry, competing with some major players in the banking industry. Nearside wanted to show on Google organically for more keywords and drive more traffic to their site. They already had a blog but didn’t know how to best utilize it to increase their traffic and rankings. They were looking for an agency that could work with them closely and collaborate with their internal team to drive results. As the banking industry is heavily regulated they needed an agency that could not only help them create high-quality content but also ensure it follows their guidelines and passes an internal legal review before ever getting posted publicly.

The solution
Nomadic Advertising worked with Nearside to first identify low-hanging fruit by evaluating their existing website pages and blog posts for potential keywords we could rank for. As the banking industry is heavily regulated there were certain terms we had to stay away from and certain topics that were highly sensitive. Our team started by identifying keywords that Nearside could rank for, despite limitations on wording, that we could use. We optimized their previous blog posts and existing pages. We started seeing some quick wins as Nearside’s blog started to rank for many keywords that were previously missed with their past content. Our team held regular weekly meetings with the Nearside team to ensure we stayed on track and kept everyone updated on what we were working on at any given moment. Since the banking industry has many major players and highly competitive terms, Nearside needed help growing their domain authority and improving Google’s trust with them. Our team set out on a search for high-quality sites that we could help Nearside get links from. We found opportunities and helped Nearside secure many high-quality links, helping them to improve their domain authority and ability to rank for more competitive terms.

The results

We’ve helped Nearside rank for 47,000+ finance-related keywords organically on Google. We did this through on-page optimization of their site, the creation of thousands of words of content for their website/blog, and helping them to increase their domain authority. Much of the content we created was educational content that helped them rank for keywords that their target audience would search for such as “Sole Proprietorship vs. Corporation”. Making it easier for our team to get around sensitive terms/topics while also adding value to potential new users of their platform.

Nearside later went on to be acquired for $130 million!

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