Law Firm Marketing TORONTO
WE ARE MARKETING SPECIALISTS
Nomadic Advertising specializes in making sure our clients in the
legal industry are able to reach their maximum potential
What is law firm marketing?
Law firm marketing is the process of creating and delivering messages that promote the value of a law firm to its target market. It includes activities such as advertising, public relations, and client development. Law firm marketing aims to differentiate the firm from its competitors and build visibility and credibility with potential clients.
If you’re looking for a digital marketing agency that can help you grow your law firm, you’ve come to the right place. We provide comprehensive services like google ads, seo, website design, and facebook ads, as well as social media marketing. Our team of experts will work with you to create a strategy that meets your specific needs and helps you reach your goals. So why not give us a call today?
The Nomadic Way
Toronto’s Law Firm Marketing Company
We are a leading digital marketing agency for lawyers. We provide a full suite of services, including google ads, seo, website design, facebook ads, and social media marketing. Our approach is tailored to each client’s needs, and we work closely with our clients to achieve their desired results. Our goal is to help law firms grow their business and reach new heights.
Law Firm Website Design
Beautiful, custom designed modern dental websites
Law FIrm SEO Marketing
Show on the top of Google organically in your region
Law Firm Google Ad Management
Get new clients through Google Ads
Law Firm Facebook Advertising
Get new clients through social media
Facebook Page Management
Re-engage existing clients who follow you
Law Firm Graphic Design
Logos, flyers, brochures, we’ve got you covered
EXPLORE OUR
Law Firm SEO
PACKAGES
There are numerous types of digital advertising strategies you could use, but it can be challenging to decide which are the best for your specific business. Before any work begins, we make sure to fully understand a law firm’s goals, objectives, and deadlines, so we can recommend the right digital campaigns.
On this page are some of the most common digital marketing packages that we provide. We can also create campaigns specifically tailored to your Law Firms’s needs.
Entry Package
This package is great for smaller local businesses looking to get their company established with a good web presence. This package includes keyword tracking to help gauge the progress, advanced directory submissions to create backlinks and help give your site the authority it needs to first get noticed and then respected by major search engines such as Google. If you are new to digital marketing this package is for you.
Competitive Package
If you want to kick your company’s SEO efforts up a notch, our Competitive Package might be a great fit. With this mid-tier package, we include blog articles to provide original content for your website or social media presence. We track keywords for your business and provide on-site optimization to drive results quicker. We also help optimize your Google My Business in order to maximize your local online presence.
Aggressive Package
The Aggressive Package is perfect if your company is looking to really get established on the web ASAP. This package has more services offered, featuring more regular blog articles, extensive keyword tracking for your business and how the rankings fluctuate with your direct and indirect competition. Extensive backlink building helps bring more targeted traffic from various destinations across the web.
Toronto Law Firm Marketing Trends
We at Nomadic Advertising have our finger on the pulse of online marketing so that your law firm can focus on what it does best – taking quality care of your clients.
As the legal industry becomes more competitive, law firms are looking for new and innovative ways to market themselves. While traditional methods such as advertising and networking are still popular, many firms are also utilizing digital marketing strategies. This includes creating websites and blogs, using social media platforms, and conducting online search engine optimization (SEO).
Another trend in law firm marketing is the use of video content. Videos can be used to promote the firm’s services, profile individual lawyers, or provide legal advice. They can also be used to attract potential clients by demonstrating the firm’s expertise and highlighting its accomplishments.
In order to be successful, law firms must constantly adapt their marketing strategies to stay ahead of the competition. By using a variety of methods, they can reach a wider audience and attract more clients.
Strong Web Design
Your website is a significant marketing component that can’t be overlooked, or undervalued! You can spend all the money you want on online marketing efforts but without a solid central hub to send targeted traffic to, that money is wasted. When it comes to creating a website for a law firm, there are certain design elements that should be taken into account in order to make sure the site is effective in terms of marketing the firm. Lawyers need to ensure their website is easy to navigate, as potential clients will likely be looking for specific information on the site. The layout and design of the website should be professional and convey an image of competence and authority. Additionally, it is important to ensure that the website is updated regularly with fresh content, as this will help keep it high up in search engine results pages (SERPs).
SEO
In order to get more clients, law firms need to be using SEO.
SEO for law firms is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The main aim of SEO is to improve the quantity and quality of traffic to a site from search engines, ideally resulting in increased revenue.
There are many different ways that a law firm can use SEO in order to improve their online presence. One way is through keyword research. By identifying which keywords are being used most often by people who are looking for a lawyer, a law firm can target those keywords on their website and increase their chances of being found online. They can also use those keywords in their marketing materials and social media posts in order to attract potential clients.
Another important element of SEO is link building.
Content Personalization
When it comes to content personalization, law firms have a unique opportunity to connect with potential clients on a more individualized level. By understanding the wants and needs of each client, law firms can create targeted content that speaks directly to them. This approach can help build trust and credibility with potential clients, as they will feel like the firm is interested in helping them specifically. In order to personalize content for law firms, it’s important to consider who your target audience is and what their interests are. From there, you can create pieces that are relevant and interesting to them, which will help you stand out from the competition.
Social Media Marketing
Law firms have a unique opportunity when it comes to marketing their services on social media platforms. A law firm can build trust and credibility with potential clients by providing valuable content, resources, and insights related to law and the legal industry. Additionally, law firms can use social media to connect with other legal professionals, clients, and prospective clients.
When used effectively, social media can help law firms build relationships with potential clients and strengthen relationships with current clients. It can also help firms stay top-of-mind with potential clients who may need legal services in the future.
Digital Ads
Digital advertising is one of the most efficient and effective ways to reach out to potential clients. For law firms, there are a few key platforms to consider for advertising: Google Ads, Facebook Ads, and LinkedIn.
Google Ads is a platform that allows you to place ads on Google search results pages. When someone searches for a term related to your practice area, your ad may appear alongside the search results. This is a great way to target people who are already interested in legal services and are looking for information online.
Facebook Ads is another platform that allows you to place ads on Facebook. This can be a great way to reach out to potential clients who may not be actively searching for legal services online. You can target people based on their interests, demographics, and even their past purchase behavior.
LinkedIn Ads is a platform that allows you to place ads on LinkedIn.