General Contractor Marketing 


Nomadic Advertising specializes in making sure our contractor clients are able to reach their maximum potential

What is General Contractor marketing?

We know how important general contracting services are and the difference they make in a construction project. It used to be enough to rely on a more traditional form of marketing such as using business cards, mouth referrals from your current customers, flyers, and everything to organically grow your client base, but the world is changing. 

General contractor digital marketing is essential for any company or one-man business seeking to establish a presence in the construction industry. In order to successfully market a general contractor business one must implement an effective digital marketing strategy that promotes the company’s unique services and offerings, while also positioning it as a desirable option in comparison to competitive contracting businesses. 

If you’re looking for a digital marketing agency that can help you grow your contracting business, you’ve come to the right place. We provide comprehensive services like Google Ads, SEO, website design, and Facebook ads, as well as social media marketing. Our team of experts will work with you to create a general contractor marketing strategy that meets your specific needs and helps you reach your goals. So, why not give us a call today?

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Online General Contractor MARKETING COMPANY

We are a leading marketing agency for a wide range of contracting, restoration, and construction companies, with an extensive suite of services that are bound to help your business improve its online presence and increase your leads. Our approach is tailored to each client’s needs, and we work closely with you to achieve your desired results. Our goal is to help your contracting business grow and reach new heights.

Contractor Website Design

Beautiful, custom designed modern dental websites

Contractor SEO Marketing

Show on the top of Google organically in your region

Contractor Google Ad Management

Get new clients through Google Ads

Contractor Facebook Advertising

Get new clients through social media

Contractor Management

Re-engage existing clients who follow you

logo design

Contractor Graphic Design

Logos, flyers, brochures, we’ve got you covered


General Contractor


There are numerous types of digital advertising strategies you could use, but it can be challenging to decide which are the best for your specific business. Before any work begins, we make sure to fully understand your General contracting business’s goals, objectives, and deadlines, so we can recommend the right digital campaigns.

On this page are some of the most common digital marketing packages that we provide. We can also create campaigns specifically tailored to a Contractor business’s needs.


Entry Package

This package is great for smaller local businesses looking to get their company established with a good web presence. This package includes keyword tracking to help gauge the progress, advanced directory submissions to create backlinks and help give your site the authority it needs to first get noticed and then respected by major search engines such as Google. If you are new to digital marketing this package is for you.


Competitive Package

If you want to kick your company’s SEO efforts up a notch, our Competitive Package might be a great fit. With this mid-tier package, we include blog articles to provide original content for your website or social media presence We track keywords for your business and provide on-site optimization to drive results quicker. We also help optimize your Google My Business in order to maximize your local online presence.


Aggressive Package

The Aggressive Package is just that if your company is looking to really get established on the web ASAP. This package has more services offered, featuring more regular blog articles, extensive keyword tracking for your business and how the rankings fluctuate with your direct and indirect competition. Extensive backlink building helps bring more targeted traffic from various destinations across the web.

General Contractor Digital Marketing Trends

We at Nomadic Advertising have our finger on the pulse of online marketing so that your Contracting business can focus on what it does best – taking quality care of your clients.

Online marketing is the best way to showcase your business and reach your desired customers, but it is an ever-changing environment that requires our full attention and commitment in order for it to be successful. A thriving digital marketing plan for Contracting businesses must include the optimization of their website, creating blogs and employing other written content initiatives, using social media platforms, and conducting online search engine optimization (SEO), among many other strategies designed to boost their online presence and attract more clients.

In order to be successful in this new technology-driven world, businesses will have to constantly be adapting their marketing strategies to stay ahead of the competition and remain top of mind for their customers. By using a variety of methods, together we can reach a wider audience and solidify your company as a strong contender in your industry.

Strong Web Design

Your website is a significant marketing component that can’t be overlooked, or undervalued! You can spend all the money you want on online marketing efforts but without a solid central hub to send targeted traffic to, that money is wasted. When it comes to creating a website for a general contracting business, there are certain design elements that should be taken into account in order to make sure the site is effective in terms of marketing the company and creating the right online brand exposure. You need to ensure your website is easy to navigate, as potential clients will likely be looking for specific information on the site. The layout and design of the website should be professional and convey an image of competence and authority. Additionally, it is important to ensure that the website is updated regularly with fresh content, as this will help it appear higher up on search engine results pages (SERPs).


In order to get more clients, general contractors need to be using SEO.

SEO for contractors and contracting businesses is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The main aim of SEO is to improve the quantity and quality of traffic to a site from search engines, ideally resulting in increased revenue.

There are many different ways that a contracting business can use SEO in order to improve its online presence. One way is through keyword research. By identifying which keywords are being used most often by people who are looking for your type of services, your business can target those keywords on your website and increase your chances of being found online. You can also use those keywords in your marketing materials and social media posts in order to attract potential clients. Another important element of SEO is link building.


Content Personalization

When it comes to content personalization, contracting businesses have a unique opportunity to connect with potential clients on a more individualized level. By understanding the wants and needs of each client, your business can create targeted content that speaks directly to them. This approach can help build trust and credibility with potential clients, as they will feel like the company is interested in helping them specifically. In order to personalize content for contracting businesses, it’s important to consider who your target audience is and what their interests are. From there, you can create pieces that are relevant and interesting to them, which will help you stand out from the competition.

Social Media Marketing

General contracting businesses have a unique opportunity when it comes to marketing their services on social media channels. You can build trust and credibility with potential clients by providing valuable content, resources, and advice related to your industry.

When used effectively, social media can help general contractors build relationships with potential clients and strengthen relationships with current ones. It can also help companies stay top-of-mind with potential clients who may need contracting services in the future.

Digital Ads

Digital advertising is one of the most efficient and effective ways to reach out to potential clients. For contracting businesses, there are two key platforms to consider for advertising: Google Ads and Facebook Ads.

Google Ads is a platform that allows you to place ads on Google search results pages. When someone searches for a term related to your services, your ad may appear alongside the search results. This is a great way to target people who are already interested in general contracting services and are looking for information online.

Facebook Ads is another platform that allows you to place ads on Facebook. This can be a great way to reach out to potential clients who may not be actively searching for contracting services online. You can target people based on their interests, demographics, and even their past purchase behavior.