This isn’t a futuristic prediction; it’s happening right now. The rise of powerful large language models (LLMs) like ChatGPT and the integration of generative search into traditional search engines (hello, Google’s Search Generative Experience) represents the most significant upheaval in digital marketing in over a decade. Users are no longer just searching; they’re asking, conversing, and getting direct answers.

The new million-dollar question for brands isn’t “How do I rank on Google?” but “How do I become the answer?”

Welcome to the new frontier: Generative Engine Optimization. In this guide, we at Nomadic Advertising will pull back the curtain on this evolving landscape. We’ll show you how these AI search engines “think,” what they value, and most importantly, what you can do to ensure your brand is not just seen, but cited.

The New Landscape: From SEO to GEO

For two decades, search engine optimisation (SEO) has been the cornerstone of digital visibility. It’s a discipline we know and love, built on a predictable foundation: keyword research, on-page optimization, backlink building, and technical SEO. The goal was simple: convince Google Search that your page was the most relevant result for a specific query and earn a top spot on the results page. The focus was on driving website traffic.

But AI search engine models operate on a different paradigm. They don’t present a list of options; they synthesize information from countless sources to construct a single, conversational answer. This requires a new approach.

Enter Generative Engine Optimization (GEO), also known as Large Language Model Optimization (LLMO).

• Traditional SEO is about ranking a document (your webpage) in a list. Success is measured by position and clicks.
• GEO is about influencing the knowledge base of an AI model so your brand or information is included in its generated answer. Success is measured by citation, brand mentions, and correct representation.

Think of it like this: SEO is like winning a popularity contest to get on the front page of a newspaper. GEO is like being the expert source the journalist quotes directly in the article. Both get you in the paper, but one carries a different kind of authority.

This doesn’t mean SEO is dead, far from it. A strong SEO foundation, a high domain authority, clean site architecture, and quality content, is the entry ticket to this new game. AI models are trained on the web, and they trust authoritative sources. Your existing SEO efforts give you that initial credibility. However, the strategy must now evolve to optimize for search journey optimisation in an era where the journey might end with the first answer.

How AI Like ChatGPT “Thinks“

To influence something, you first have to understand it. While we can’t exactly know what’s going on inside a model like GPT-4, we have a very good understanding of how it was built and what it feeds on.

Large language models are not sentient. They are incredibly complex pattern-recognition machines. They have been trained on a colossal amount of text and data from the internet. We’re talking about a significant portion of the public web. Two of the most important ingredients in this training data cocktail are:

1. Common Crawl: A publicly available dataset that contains petabytes of raw web page data, collected and crawled over many years. It’s the messy, unfiltered, and sprawling digital reflection of humanity, blog posts, news sites, forums, e-commerce stores, everything.
2. Wikipedia: In contrast to the chaos of Common Crawl, Wikipedia provides a massive, curated, and highly structured corpus of information. Its articles are interlinked, fact-checked (to a degree), and written in a neutral, encyclopedic tone, making it an invaluable source for learning about entities, concepts, and relationships.

The AI processes this text, breaking it down into pieces (tokens) and learning the statistical relationships between them. When you ask it a question, it’s not “thinking” or “understanding” in the human sense. It’s making a highly educated prediction about what the most plausible and coherent sequence of tokens is to answer your prompt, based on the patterns it learned from its training data.

What does this mean for your brand?

It means that to “rank” on ChatGPT, you need to have been a prominent, consistent, and trusted part of its education. If the model read about your industry from thousands of high-quality sources, and your brand was consistently mentioned as a leader with positive sentiment, it’s statistically likely to include your brand when generating an answer on that topic. Your goal is to weave your brand’s expertise into the fabric of the web so completely that the AI can’t help but learn from you.

The “Ranking Factors” for AI Search Engines

If we can’t use traditional ranking factors, how do we measure and optimize for visibility in generative search? Based on our research and active client experiments, we’ve identified a new set of core principles for influencing AI models.

Factor 1: Data Prominence & Authority

This is the bedrock. It’s a measure of your brand’s footprint in the AI’s training data. It’s not just about the quantity of mentions, but the quality. A mention in a Forbes article or a respected industry journal carries exponentially more weight than a comment on an obscure forum. The AI learns to associate authority with sources that are themselves cited frequently and widely trusted. This includes:

• Top-tier media publications
• Academic papers and research
• Authoritative industry blogs
• High-quality directories and review sites (e.g., Trust Pilot)
• Government and educational websites

Positive brand mentions on these authoritative sources act as votes of confidence that the AI learns from.

Factor 2: Semantic Clarity & Machine Readability

AI models don’t “read” a webpage like a human. They parse the code. To make it easy for them, you need to speak their language. This is where technical SEO meets the AI era, and its most powerful tool is schema markup.

Schema markup is a code vocabulary you add to your website to explicitly tell search engines (and by extension, LLMs) what your content is about. Instead of letting the AI guess that “Nomadic” is a company, you can use the Organization schema to state it directly. Key schema types for GEO include:

• Organization: Clearly defines your company name, logo, address, and social profiles.
• Article: Specifies the author, publication date, and headline, establishing provenance.
• FAQPage: Structures questions and answers, making your content a perfect source for direct answers.
• HowTo: Breaks down step-by-step instructions in a machine-readable format.

Properly implemented schema removes ambiguity and feeds the AI clean, structured data about your brand and expertise, making your content a prime candidate for citation.

Factor 3: Content That Answers, Not Just Ranks

Content marketing has always been about providing value, but now the focus must be razor-sharp. While broad keyword research is still useful, understanding keyword intent is paramount. People are asking AI full questions in natural language. Your content needs to answer them directly.

You can use different tools to discover the specific questions your audience is asking. Structure your blog posts and articles around these questions. Use clear headings, provide concise answers upfront, and then elaborate with depth and data. Original research, unique data points, and expert insights are gold. This is the type of “citation-worthy” content that LLMs are designed to find and reference. The goal is to create the definitive resource on a topic, making your page the most logical source for the AI to pull from.

Your Action Plan: A Strategy for AI Visibility

Understanding the theory is one thing; putting it into practice is another. This new optimization requires a dedicated, multi-faceted strategy. Here’s a four-step plan to get you started on the path to AI visibility.

Step 1: The AI Audit & Foundational Analysis

Before you can improve your standing, you need to know where you are.

• Prompt the AI: Go to ChatGPT and ask it questions related to your industry, products, and brand. What do they say about you? Do they mention you at all? Who are the competitors they cite? This is your qualitative baseline.
• Analyze Your Data: Dive into Google Search Console and Google Analytics. Identify your most authoritative pages, the ones that already have good rankings and earn organic traffic. These are your low-hanging fruit, the pages to fortify first for AI search. Analyze the queries they rank for to better understand current user behaviour.

Step 2: A Content Strategy for AI Consumption

Your content creation process needs to be re-engineered with AI in mind. It’s no longer enough to write a blog post; you need to build a knowledge hub.

• Develop a Content Outline: For every key topic, create a detailed Content Outline that maps out all the relevant sub-topics and user questions. This ensures your content is comprehensive and leaves no gaps.
• Craft Detailed Content Briefs: Equip your writers (or your agency) with content briefs that go beyond keywords. They should include the primary questions to answer, target entities to mention, and a directive to write with clarity and precision.
• A Note on AI-Generated Content: It can be tempting to use AI-generated content to scale production. While these tools are great for ideation and first drafts, content intended to establish authority must be heavily edited and fact-checked by a human expert. Your voice, expertise, and unique data are your differentiators.

Step 3: Technical Fortification

This is a non-negotiable step. Work with your development team or a technically proficient agency to conduct a full audit and implementation of schema markup. Prioritize the Organization, Article, FAQPage, and other relevant schema types across your site. Ensure your foundational technical SEO is flawless: fast page speeds, mobile-friendliness, and a logical site structure make it easier for all crawlers, both old and new, to access and understand your content.

Step 4: Proactive Digital PR & Entity Building

This is where the real, sustained effort comes in, and frankly, it’s where most companies need help. Building your presence in the AI’s training data isn’t a passive activity. It requires a relentless digital PR effort focused on securing high-quality brand mentions and citations.

This process, which we call “Entity Building,” involves:

• Strategically guest posting on authoritative industry sites.
• Conducting original research that gets picked up and cited by journalists and academics.
• Getting featured on relevant podcasts and news outlets.
• Ensuring your brand’s profiles are consistent and accurate across all platforms.

This is one of the most crucial and labor-intensive parts of GEO. At Nomadic Advertising, our AI SEO service specializes in this entity-building process. We combine traditional digital PR with a deep understanding of LLM training data to connect your brand with the platforms that matter for generative search, creating a powerful and lasting echo of your authority across the web.

The Future of AI SEO is Now (And We Can Help)

The shift to conversational, generative AI is not a distant trend; it’s a real-time transformation of content discoverability. The capabilities of these models will only grow, incorporating multimodal search (voice, image) and deeper personalization.

While traditional channels like paid search and search ads will continue to play a vital role, especially for direct response, the battle for top-of-funnel awareness and brand authority is moving to this new generative front. To stay competitive, you must adapt. Listening to a top Digital Marketing Podcast or reading blogs from leaders like NP Digital can help you stay informed, but information alone isn’t a strategy.

The landscape of digital marketing is evolving at a breakneck pace. SEO agencies that are still only focused on the last decade’s ranking factors are already falling behind. They are preparing you for a game that is about to end.

At Nomadic Advertising, we’re not just watching the change; we’re building the playbook for what’s next. Our AI SEO service isn’t just a trendy add-on; it’s a fundamental rethinking of how to build brand authority for the next decade of search. We combine deep technical expertise with strategic content marketing and relentless digital PR to ensure your brand becomes a foundational piece of knowledge for the AI models of today and tomorrow.

If you’re ready to future-proof your brand and become the answer, not just another link, let’s talk. Book a free consultation with us and let’s get you started on this new AI journey!

The post How to Rank on ChatGPT: The New Playbook for AI-Powered Search appeared first on Nomadic Advertising.

Ever feel like B2B marketing is like trying to connect puzzle pieces without knowing the full picture? You have all the right pieces—your product, your services, your message—but finding how they fit with your audience can be challenging.

Inbound marketing gives you the missing image on the puzzle box, helping you see where everything connects.

In this guide, we’ll show you how inbound marketing can bring clarity to your B2B strategy. We’ll cover key principles, share practical tactics, and provide real-world examples to help you put all the pieces together.

Let’s complete the picture by aligning your marketing efforts with your audience’s needs.

Inbound marketing: what is it?

Instead of chasing after customers with flashy ads and cold calls, inbound marketing invites them to find you organically.

Traditional marketing is like blasting non-stop Taylor Swift songs on a radio station, hoping that enough people will tune in. It’s broad, popular, but not necessarily what everyone is looking for.

Inbound marketing, on the other hand, is like creating a playlist specifically designed for each listener’s taste, whether they prefer indie hits, jazz, or podcasts.

Instead of pushing content out to the masses and hoping it resonates, you’re delivering exactly what your audience wants, making them more likely to engage with your brand.

Inbound marketing centers around three core principles:

1. Attract: Capture the attention of your target audience by providing helpful information and addressing their pain points.
2. Engage: Nurture relationships by providing solutions and building trust through ongoing interactions.
3. Delight: Exceed customer expectations and turn them into enthusiastic advocates for your brand.

How does inbound marketing achieve this? It relies on a few key strategies and we’ll be looking at these three pillars in more detail later. For now, let’s look at them briefly:

1. Content Marketing: This involves creating and sharing relevant and informative content—like blog posts, videos, and ebooks—that draws in your target audience.
2. SEO: By optimizing your content and website for search engines, you ensure potential customers can easily find you when they’re looking for solutions.
3. Social Media Marketing: Use social platforms to connect with your audience, share your content, and participate in industry conversations.

By strategically combining these tactics into a comprehensive inbound marketing plan, you create a clear path for potential customers to discover your business, engage with your content, and ultimately make a purchase decision.

What is B2B marketing?

B2B marketing involves businesses selling products or services to other B2B companies. Unlike consumer marketing, where the focus is on individual buyers, B2B marketers target other business customers who require solutions to improve their operations.

You’re probably already aware of some of these B2B brands:

• Slack helps marketing teams chat more efficiently.
• Caterpillar sells heavy machinery to construction firms.
• And Deloitte advises on complex financial issues.

These are all examples of businesses serving other businesses, through which they are:

Building Trust

Trust is a critical aspect of a successful B2B marketing strategy. For example, a logistics software provider might show how they helped a major retailer reduce delivery times by 20%, convincing other B2B buyers of the product’s value.

Managing Longer Sales Cycles

In the B2B space, sales cycles are often longer due to multiple decision-makers. IBM, for instance, might keep potential B2B customers engaged over months by providing detailed demos and case studies, ensuring the target companies remain interested throughout the decision-making process.

By understanding these key aspects, B2B marketers can better connect with their B2B customers and achieve more effective results.

Pro Tip: An expert digital marketing agency can take care of the complicated parts of B2B marketing, making the process easier for you. This allows you to focus on what matters most to your business without getting bogged down in the details.

Outbound vs. inbound marketing

As a B2B business owner, you’ve got two main ways to reach potential clients: outbound and inbound marketing. Let’s break them down with the example of an HR software company:

Outbound marketing tactics: This is where you’re actively pushing your message out. Think of it as cold-calling 50 companies a day to pitch your HR software. You might land two meetings, and close one sale. It’s direct but can feel intrusive to potential clients.

Inbound marketing: Here, you’re pulling clients in by providing valuable information. For your HR software, you might publish an in-depth guide on “Streamlining Payroll Processes”. When HR managers search for payroll solutions, they find your guide, and some reach out to learn more about your software.

Effectiveness in generating leads and sales:

Outbound often produces quicker results. That cold-calling campaign might land you a big client next week. But it requires constant effort – if you stop calling, your pipeline dries up.

Inbound, on the other hand, takes longer to set up, but can generate leads for months or years. That payroll guide might bring in leads for the next 18 months. However, it requires consistent content creation to maintain momentum.

Marketing funnel comparison:

• Outbound typically starts wide (many cold calls) and narrows quickly.
• Inbound often begins narrower (fewer, but more interested leads) and can expand as your content reaches more people over time.

The right mix depends on your specific business. A niche industrial parts supplier might find more success with targeted outbound tactics. A broad-market software company could thrive on inbound content marketing.

B2B vs. B2C marketing

While both B2B and B2C marketing aim to attract and retain customers, the strategies differ significantly. Let’s explore why:

1. The Decision-Makers: One vs. Many

B2C: Picture an individual buying a new pair of shoes online. They see an ad, like the style, and click “purchase.” It’s a quick, often emotional decision driven by personal preference and immediate needs.

B2B: Now, imagine a company investing in new software. Multiple decision-makers are involved – from the IT department to the CEO. It’s a complex, logical decision with long-term implications for the business. B2B customer interactions often involve detailed discussions, presentations, and negotiations to meet varying customer expectations.

2. The Sales Cycle: Sprint vs. Marathon

B2C: A consumer might buy that pair of shoes in minutes. The sales cycle is short, and customer engagement is often focused on immediate gratification and impulse purchases.

B2B: Enterprise software purchases could take months, even years. There are demos, proposals, negotiations – it’s a long-term commitment. Building and maintaining customer relationships over this extended period is important for customer retention.

3. The Focus: Product vs. Solution

B2C: B2C marketing often highlights the product itself, its features, and its benefits for the individual consumer.

B2B: B2B marketing emphasizes how your product or service solves a business problem or helps achieve specific goals. You need to demonstrate ROI and provide value to the entire organization.

4. Customer Service: General vs. Specialized

B2C: B2C customers typically expect fast and efficient customer service. They want their questions answered and problems resolved quickly.

B2B: B2B customer care often requires more specialized support and a deeper understanding of the client’s industry and specific challenges. Building strong relationships and providing ongoing customer support are key to customer loyalty.

Types of B2B Marketing

The world of B2B marketing is like a well-stocked kitchen, where chefs (B2B marketers) carefully select the right ingredients and tools to create a delectable dish that appeals to their discerning diners (B2B buyers).

Just as a chef knows not to use a whisk to chop vegetables, B2B marketers need to understand which strategies are best suited to their specific goals and target audience.

Traditional methods like direct sales and cold calling – like the trusty chef’s knife – are essential for building personal connections and understanding the specific needs of each potential client.

Account-based marketing (ABM), on the other hand, is like a fine dining experience, carefully curated to delight and impress high-value accounts.

In the modern kitchen, digital tools add spice and efficiency. Digital advertising serves as a colorful garnish that attracts attention, while email marketing provides a steady stream of personalized communication – much like a perfectly timed sauce. Content marketing offers valuable insights and guides potential clients through the B2B content funnel toward a purchase decision.

Pro Tip: Creating an effective B2B marketing strategy is all about understanding your ingredients and tools. You need to know when to use a delicate touch and when to bring out the big flavors.

Inbound Marketing Benefits to B2B

Inbound marketing empowers B2B companies to attract high-quality leads who are actively seeking solutions, making them more likely to convert into customers. Research shows that inbound leads cost 61% less than outbound leads, making it a cost-effective strategy for businesses.

(Stat source)

Furthermore, inbound tactics cultivate long-term customer relationships, vital in B2B where trust and credibility are paramount. By delivering valuable insights and consistent engagement through high-quality content, you nurture those relationships, leading to improved customer retention and repeat business.

Inbound marketing also helps drive organic traffic to your website, ensuring consistent visibility even when budgets fluctuate. According to HubSpot, companies prioritizing blogging efforts are 13 times more likely to see positive ROI than those that don’t.

(Stat source)

B2B inbound marketing examples

Let’s move beyond theory and explore real-world examples of B2B companies excelling at inbound marketing:

HubSpot:

(Image source)

This marketing automation platform shows successful inbound marketing through consistent production of high-quality content like blog posts, ebooks, and webinars. By addressing the issues of their ideal customers, HubSpot attracts significant organic traffic and leads through search engine optimization.

Salesforce:

(Image source)

This B2B giant uses inbound marketing to build relationships and educate potential clients. They employ diverse inbound marketing tactics such as webinars, informative whitepapers, and free trials, showing expertise and generating high-quality leads.

Slack:

(Image source)

This communication platform positions itself as a thought leader through valuable content on its blog and social media platforms. By covering relevant topics like productivity and workplace culture, Slack establishes itself as a go-to resource for businesses seeking to improve collaboration.

General Electric (GE):

(Image source)

Even industrial giants like GE leverage inbound marketing. Their online magazine, GE Reports, features engaging pieces of content like articles, videos, and podcasts. This content marketing strategy helps them connect with a wider audience of B2B buyers across various industries.

Mailchimp:

(Image source)

Known for its email marketing platform, Mailchimp also excels at inbound marketing. They offer a wealth of educational content including guides and tutorials, empowering businesses to improve their email marketing efforts.

B2B Inbound marketing strategies

In the world of B2B, winning over clients is less about flashy pitches and more about building genuine connections. By creating valuable content that speaks to your target audience, you can establish your brand as a trusted authority and draw in high-quality leads.

B2B inbound content marketing

Let’s start with the playbook for your inbound marketing campaign:

1. White Papers: Become the go-to expert by sharing your hard-earned wisdom with prospective customers.
2. Case Studies: Show, don’t tell. Let your success stories speak for themselves.
3. Webinars: Skip the stuffy conference room and have a virtual chat. Answer questions, build trust, and show off your expertise.
4. How-to Guides: Be the helping hand that guides them through challenges. They’ll remember you when it’s time to buy.

Now, here’s how to make your content stand out:

• Don’t just sell, be helpful. Think of it as building a friendship – give more than you take.
• Talk their talk. Understand their world and speak their language.
• Mix things up. A bit of variety never hurt anyone. Videos, infographics, and blog posts keep potential buyers engaged.
• Shout it from the rooftops. Share your content everywhere your ideal clients hang out online.

Bottom line: Creating great content takes time, but it’s like planting seeds for your business’s future. You’ll attract the right partners, build relationships with customers, and grow together.

B2B SEO

B2B SEO focuses on attracting and converting business clients through strategic website optimization. Unlike B2C, B2B SEO targets decision-makers in companies, requiring a different approach to keyword strategies and content structuring.

Effective B2B keyword research centers on industry-specific terms, long-tail phrases, and problem-solving queries. Companies should identify keywords that reflect their clients’ business challenges.

For instance, instead of broad terms like “software solutions,” target specific phrases such as “enterprise-level inventory management software for manufacturers.”

Content structuring in B2B SEO benefits from a topic cluster strategy. This approach involves creating a pillar page that broadly covers a main topic, with multiple related pages linking to it.

For example, a marketing agency might create a pillar page on “B2B Digital Marketing,” with cluster content on subtopics like email marketing, social media for B2B, and marketing automation.

To optimize websites for B2B customers, companies should:

1 – Develop in-depth, authoritative content that shows industry expertise
2 – Optimize for local SEO if targeting specific geographic markets
3 – Ensure fast page loading times and responsiveness on mobile devices

By focusing on these B2B-specific SEO practices, companies can improve their organic website traffic and generate quality inbound leads from business customers.

Pro Tip:

Consider developing a B2B blog as part of your SEO content strategy too. At Nomadic we put this into practice ourselves, with a regularly updated Blog of helpful guides for various industries.

B2B Social media marketing

LinkedIn is an absolute must for B2B social media marketing. You can use it to share industry insights on your social media channels and demonstrate expertise through detailed posts.

A cybersecurity firm could improve its online presence by posting weekly threat updates, and attracting IT professionals. They might also use social media platforms for live Q&A sessions, addressing security concerns.

X (Twitter) is excellent for real-time engagement. B2B companies can create social media posts about industry events or join trending discussions.

An AI company could use X to show real-time demonstrations of their latest video model. They might challenge followers to submit complex queries, then post video clips of the AI responding, complete with explanations of its reasoning process.

Runway AI did exactly this in August of 2024 when they released their latest model and caused a big stir on X.

This approach highlights the AI’s capabilities, encourages user engagement, and sparks discussions about the potential applications of advanced AI systems in various industries.

And while often seen as B2C-focused, Facebook also has B2B applications. It’s useful for company culture posts, lifting your social media presence, and running social media ads. An engineering firm, for example, might share project updates to interest potential clients.

Inbound marketing vs. content marketing

Inbound marketing efforts use various channels – social media, email campaigns, and more – to draw in potential leads. Whereas content marketing focuses on creating relevant content like blog articles that people actually want to consume.

Both guide prospects through the sales funnel, from the awareness stage to the decision stage, from “never heard of you” to “ready to buy.” By offering valuable information, you become a potential solution to their problems.

While content drives both, inbound marketing includes additional tactics to engage leads. For B2B marketing efforts, these approaches excel at generating quality potential leads and turning them into loyal customers. The secret is providing relevant content at every stage of the buyer’s journey.

Looking for a B2B inbound marketing strategy?

Ready to attract the right B2B clients without the cold calls? Let Nomadic Advertising help you craft an inbound strategy that speaks directly to your target audience. We’ll work with you to create content that captivates, convinces, and converts.

Interested in exploring the possibilities? Book a free 30-minute consultation today and let’s turn your B2B marketing from a whisper into a roar.

Key Takeaways

• Inbound marketing attracts B2B customers organically through valuable content, SEO, and social media.
• B2B marketing involves longer sales cycles and multiple decision-makers, requiring trust-building and specialized solutions.
• Inbound generates cost-effective leads, cultivates relationships, and drives organic traffic.
• Key strategies: content marketing, SEO optimization, and targeted social media engagement.

The post Your expert guide to inbound marketing B2B appeared first on Nomadic Advertising.

Creating your B2B SaaS marketing strategy

SaaS market research

B2B SaaS companies thrive on understanding their market’s nuances. Getting deep into market research is pivotal and we recommend you focus on 4 main aspects during your market research: tracking adoption rates, conducting feature analysis, analyzing pricing models, and establishing feedback loops.

Source 1 -= www.asana.com

Source 2 = www.evernote.com

Source 3 = www.notion.com

Source 4 = www.mailchimp.com

Source 5 = https://www.shopify.com/plus/customers

Source 6 = https://www.leadpages.com/platform/integrations

Source 7 = https://reshapecxm.com/adobe-reshaping-cxm/index.html

Source 8 = www.asana.com

Source 9 – www.slack.com

Source 10 = https://cloudblogs.microsoft.com/

Source 11 = https://blog.trello.com/collaboration

Source 12 = https://www.oracle.com/news/

Source 13 = https://medium.com/@aaronzakowski/25-saas-facebook-ad-examples-to-swipe-for-your-campaigns-in-2019-3a8c43bd8d66

The post Your B2B SAAS marketing guide to success! appeared first on Nomadic Advertising.

The secret of most of the brands that are currently thriving on social media is that, contrary to popular belief, they only occasionally talk about their products and services. Most of the time they focus their efforts on engaging their audience with content that interests them, thereby increasing the traffic to the site. This shift over the last few years has meant that these companies have changed the narratives of what it means to be a brand on social media, they have changed the game. 

In order to be a successful business, you will need to learn how to use social media to your advantage and, more importantly, keep up with the trends, because once the tide has shifted, anyone that is not on board with it will most likely sink, and we don’t want that to be you. 

So grab a life jacket and take a look at our tips below to know how to scale up your brand on social media:

1. Set goals

Having goals is essential to start your journey towards your dreams because they’ll keep you on track to the results you want to achieve after a set amount of time. 

Defining your goal is key to building a successful brand online. Each goal should be achievable and tailored to the brand’s needs at a particular time. For example, a company just starting should focus on building the brand’s awareness on social media. They should do this by posting related content regularly, making their target audience aware of their presence.

2. Check out other brands that are doing well

Keep an eye on the brands that are doing well on social media and see if you can also implement what they are doing. Then, check their posts and campaigns to see how they engage their audience. It’s okay to take inspiration from others when you are starting out. Don’t be afraid to gauge your competition and try to emulate their success, and the successful content they have produced. Check their high-performing content to give you an idea of the keywords to use when creating your own.

The secret to doing this the right way will be to never outright copy your competition, because this will seem lazy and people will catch on to you and, more importantly, add your own personal touch to these posts. Add a twist that is all about your brand, customize it to your needs and you’ll see how your brand’s identity starts to take shape and engage your audience. 

3. Showcase your employees

Your employees are a great asset to your brand. When B2B puts the face of their employees out, the audience attaches the faces to the brand, thereby increasing their engagement. Since people relate more with brands with a real look, putting your employees out there can increase the organization’s influence.

Also, this method can help boost employee trust and increase loyalty and retention. Having their faces out there will encourage them to share information about the company, thereby increasing the customer base. Even friends and families of the employee will be willing to share information about the person featured on your brand. This method will indirectly increase your engagement.

4. Create a unique brand voice

People can attach a voice to a brand which means having a unique one can differentiate you from other companies. Just as logos differentiate brands from one another, we observed that a unique voice can work the same magic.

The brand voice makes your company stand out and helps the audience easily remember your brand across social media platforms. In the long run, this method boosts customer engagement and increases brand loyalty.

5. Be consistent

Consistency registers your brand in people’s minds. It makes you the first option when there is a need for your products and services. It might look easy when you start posting on social media but maintaining the energy is the real deal. It may be difficult, though, since posting engaging content requires planning and time, but posting consistently will definitely boost the strength of your brand and increases its loyalty. We promise you, consistency in engaging your online audience is achievable. You can even set a schedule for posting content thereby making your audience look forward to your posts.

6. Tweak your content and posting times

After gaining some online presence, you can experiment with your content. For example, you can make a fine adjustment to some of your content or posting schedule. Afterward, try to notice if the new method will gather more engagements.

At Nomadic Advertising, we know firsthand that every audience is different. Knowing the one that works for you can be a game-changer in your business. You can alternate your posts and see if the audience reacts to them more. You can also check how your audience responds to different hashtags by changing them when there is a new post.

7. Engage your audience in a conversation

Social media platforms are for people to connect and interact with one another. So take time to interact with your audience.  Interacting with them will avoid making it seem like you are pushing your products or services on them(2).

You can tell them a story, describe a relatable scene, or ask for their opinion on a recent event. You can also ask questions that will cause an emotional stir to enable them to react. This method allows you to see your audience’s perspective and interest.

Take note of what captures your audience’s attention and engage them in a conversation. This approach will interest most people and make them engage more with your content. For example, you can have Facebook discussions and Twitter spaces to interact with your audience about what is happening. Their views can also form the basis of your next content, ensuring they’ll already be hooked on your following post. 

Contact us to build your brand’s social media presence

If you agree with what we have been discussing so far then it is fair to say we all now understand the importance of having a strong social media presence, and the incommensurable benefits that will bring to your business. From building trust and making it easy for your customer to reach you to creating brand awareness and making your product and services visible to a large audience, social media is really a world of possibilities waiting for you.

If you are convinced of the benefits but unsure of where to begin, let us help you. Our team at Nomadic Advertising is highly knowledgeable about putting a brand out there. We will assist you in building and maintaining a strong online presence in order to improve sales. Our services include scheduling social media posts, developing engaging content that will attract your target audience, and other social media-related services. We also offer search engine optimization services that will drive traffic to your sites. 

Contact us to know more about our services and how we can scale up your business. You can also book a free consultation with us, in which we will discuss how our services can help you move your brand to the next level on all social media platforms. Your new brand success is just a few clicks away! 

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