Joshua, Author at Nomadic Advertising https://nomadicadvertising.com/author/joshua/ Toronto SEO Agency Fri, 11 Jul 2025 20:13:33 +0000 en-US hourly 1 https://nomadicadvertising.com/wp-content/uploads/2025/08/cropped-profile-picture-updated-32x32.jpg Joshua, Author at Nomadic Advertising https://nomadicadvertising.com/author/joshua/ 32 32 The Technical Factors Involved In SEO https://nomadicadvertising.com/the-technical-factors-involved-in-seo/ https://nomadicadvertising.com/the-technical-factors-involved-in-seo/#respond Wed, 07 Dec 2022 16:39:50 +0000 https://nomadicadvertising.com/?p=4765 The post The Technical Factors Involved In SEO appeared first on Nomadic Advertising.

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In the previous “SEO: how it works” article we went over some of the most important technical factors when it comes to getting ranked on Google. Now we will take a deeper dive into these factors to provide some more information on what you can do to rank best.
Website content
The most important thing to know is that you need to talk about the city you want to rank for in your content as well as use the keywords you want to rank for in your titles and content. This is how Google knows which words to show your site for. If you don’t use the terms that people will be searching for in your content you’re going to have trouble. 
You should also check which of your competitors are ranking for the terms you want to show up for. See how much content they have on their website, make sure you have as much or more to improve your odds of outranking them. 
Backlinks

Backlinks are an SEO term that can seem intimidating at first but it’s simply a website linking to your site. For local businesses the most important backlinks to get are usually local directory links. This just means making a profile on sites such as Yelp, Yellow Pages, and Home Advisor.

Getting listed in all these sites will create a profile for your business and, in that profile, you should place a link to your site. When Google sees these other sites are linking to your site, it gives Google more confidence that your business exists and is real. They are more likely to show your website in Google results if they believe it’s trustworthy. It is a great idea to try and get links from other websites such as local news sites or other local business sites, it will help to improve your authority in Google’s point of view.

Technical factors

These technical factors are a barrier for many business owners because they can be hard to implement on your own, especially if you are not technologically inclined. If you have the capability, consider hiring an expert to do this for you. Some factors may also be impossible to implement depending on how your website was built and which platform was used. Our team at Nomadic Advertising suggests almost all local businesses to use WordPress. There are a multitude of factors why we suggest WordPress  one of them being the flexibility to make any needed changes on the website. If you need help with your website or don’t have a website, our team can help you out.

The most important technical factors that you will want to implement for your website based on our experience are:

  • Title tags – These are H tags
  • Local Schema markup 
  • Good link structure

Although there are many other technical factors you can consider here that are beyond the scope of this guide, these are the most important ones to start with.

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]]> https://nomadicadvertising.com/the-technical-factors-involved-in-seo/feed/ 0 Is Wordpress Good? For Business Websites, Blogs or Ecommerce https://nomadicadvertising.com/is-wordpress-good/ Wed, 29 Sep 2021 20:28:32 +0000 https://nomadicadvertising.com/?p=7285 The post Is Wordpress Good? For Business Websites, Blogs or Ecommerce appeared first on Nomadic Advertising.

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Is WordPress good?

If you are looking to build a website and are deciding on which platform is best to use, you likely have heard about WordPress, but is it the right option for you?

WordPress is a good option for many use cases. The WordPress content management system (CMS) is written with a simple yet high-quality code that effortlessly produces semantic markup. In simpler words, search engines find it easier to crawl, index and rank websites that use WordPress.

To no surprise, most websites that rank highly on Google and other search engines are powered by WordPress. In fact, 42.4% of all websites use WordPress and 65.2% of websites that rely on a CMS are powered by wordpress.org.

 

 

Is WordPress good for blogs?

WordPress originally started as a blogging platform, so you can definitely count on it for managing your blog. Blogging is built into the WordPress CMS so you don’t need to download any additional plugins for a basic blog.

Is WordPress good for business websites?

WordPress is a great choice for businesses looking for a stable content management system. It allows for a lot of different functionality and you can extend it’s capabilities using plugins, that way your business can ensure it has all the features needed in it’s website. The difficulty level of a WordPress website is slightly higher compared to website builders such a Squarespace, Weebly or Wix, so if you aren’t very technical you might require some assistance from a professional, at least with the setup. Many hosting companies can help you to install WordPress.

Is WordPress good for eCommerce websites?

WordPress can be paired with an eCommerce plugin to add a shop to your website. The most common plugin for adding a store is the free “WooCommerce” plugin. It is a great option for many website owners and has an easy to use interface for checking orders, updating/adding products, categories and more.

Is WordPress good for professional websites?

Yes, WordPress is a good option to make professional looking websites. A few big names that use WordPress for their sites include bloomberg.com, etsy.com, grammarly.com, microsoft.com, nypost.com, udemy.com, vimeo.com and zillow.com.

There are also those that use WordPress to run their blogs. They include blog.samsung.com, blogs.independent.co.uk and blogs.constantcontact.com.

So, why is WordPress this popular?

  • WordPress is extremely easy to use
  • It is SEO-friendly out of the box
  • It supports a multitude of plugins that can extend the scope and functionality of a website
  • It is very flexible and can be used for any type of website, whether it’s a blog, business site, eCommerce shop, news outlet, and more.

10 Reasons to use WordPress

There are tons of benefits of WordPress, specifically wordpress.org. Most of these benefits can be classified into the four aforementioned reasons why WordPress is the best option for your website, but there are many more:

Ease of use 

#1 WordPress is free

This is one of the most common questions we get asked here at Nomadic Advertising: is WordPress free? Yes, wordpress.org is a free software that you can download, install and use at will. You can even modify the code to meet your needs.

As a CMS, WordPress is basically offering you a chance to own a website and have an online presence. And you don’t have to spend an arm and a leg for that. Remember, an online presence is the first step towards SEO.

#2 You don’t have to be a programmer to use WordPress

With a little bit of Googling and reading WordPress tutorials, just about anyone can figure out how to use it.

Granted, some features like editing the WordPress code require some HTML knowledge. However, even without any web development skills, you can still setup a WordPress site, install themes and use plugins. That’s pretty much all there is to using WordPress.

#3 WordPress is easy to manage

First off, the WordPress admin dashboard comes with a built-in system for updating themes and plugins. You won’t have to do any coding. 

Additionally, the fact that it’s the most popular CMS in the world means that there are many people asking about how to use WordPress and WordPress SEO. Which means there are just as many people providing answers to those questions. Whenever you feel stuck, you can always rely on Google to pull some handy guides on how to build and use your WordPress site.

SEO Benefits of WordPress

#4 Excellent user experience

WordPress is inherently user-friendly and loads very quickly regardless of the theme you use. Plus, it’s designed to be responsive, which makes it a darling for search engines.

More to the SEO point, WordPress allows you to perform on-page search engine optimization tasks with ease. You can, for example, add image alt attributes on all your photos. It also lets you do Schema markup right from your site, provided you have the right plugin for structured data. This is not just important for user experience, but also for search engine discoverability.

#5 Creating content for a WordPress website is a breeze

For one, WordPress now uses the Gutenberg Project (also known as the Block Editor) rather than the traditional text editor. The former automatically wraps page titles with a H1 tag. This allows you to properly structure your content with subsequent tags (H2, H3 all through H6).

Creating such a well-organized structure makes your content friendly to search engines. The result is that your webpages stand to rank better than if you used a different CMS.

Vast Variety of Plugins Available

#6 On-site SEO plugins

In case you don’t already know, a WordPress plugin is a software package which packs a group of functions that you can add to your WordPress website to extend its functionality.

WooCommerce , for example, adds eCommerce functions to your website to make it an online store. It’s one of the tens of thousands (over 50,000) plugins that are available to choose from. Some of these plugins are specifically designed for on-site search engine optimization. SEMRush, Yoast, Google Search Console, Ahrefs, and Rank Math are just a few that can help with keywords and content analysis. That includes adding meta tags, i.e., your title tags as well as meta descriptions. Ultimately, these actions help your WordPress website to rank higher in search engines.

You can also use caching plugins like WP Fastest Cache, and image compression plugins like Smush, to speed up load times for your website. Google and other search engines value sites that load quickly.

#7 Off-site SEO plugins

The best off-site SEO plugins for WordPress are those that can help you to create social media links. The more your content is visible on socials, the more your brand grows. This is indirect SEO and can increase the click-through rate of your website.

Yoast does a great job at creating social media snippets for webpages. You can customize how the snippet appears when you or other people share your content on social media.

#8 Plugins for analytics

WordPress search engine optimization is not complete without analytics: It’s at the heart of technical SEO.

Analytics essentially show how much traffic you’re getting, where the traffic is coming from, the demographics of your website’s visitors, what they are looking for on your site, and so on. You can use this information to create content for your audience based on its preferences. If you’re an online shop, you’ll know exactly the kind of products to stock.

The best plugins for WordPress analytics are Google Analytics and Google Search Console. They don’t just show how many people visit your website, they also pinpoint the keywords that led those people to the site and what they do once they land on it.

Flexibility Benefits of WordPress

#9 WordPress has a customizable code

WordPress is open code, meaning that you can access and edit that code that it runs on. This lets you customize your entire website however and whenever you want, but you’ll need to be proficient in HTML before you can pull it off. 

This begs the question: why use WordPress over HTML? The answer is simple: it’s because WordPress provides a ready-made skeleton. It makes web building simple, time-efficient and straightforward. Building a website from scratch typically requires a lot of time and effort, which you can easily save by using WordPress.

#10 WordPress can power any type of website

One myth about WordPress is that it’s only good for blogs. It is excellent for blogs, but it’s also superb for other types of websites.

Thanks to the wide variety of WordPress themes and plugins, you can customize your website into anything you want. They allow you to upload a logo, change the background, change theme color, create sliders etc. You can also add a membership area, registration forms, contact details, eCommerce functions and so much more. Better yet, WordPress handles a variety of media formats, including images and videos. There really isn’t any type of website or content that you can’t display with WordPress.

As such, the CMS is great for blogs, personal websites, professional websites, business websites, and even social networks.

Need a website? Nomadic Advertising recommends WordPress

Because of the many benefits of WordPress, our professional web designers at Nomadic Advertising strongly recommend it as the best option for building a website. But of course that is easy for them to say, they are the experts. And that is precisely why, if you are in need of creating a reliable and up to speed website, you should consider contacting us and we will help you set up a modern website that can rank favorably on Google and other search engines.

We don’t end our service once your website is up and running, instead, we go a few steps further:

  • WordPress SEO: we optimize your WordPress code to make it easily readable by search engines.
  • User experience: our team will structure your website in a way that is friendly to search engines and attractive to online users. 
  • Content: we create and deliver high-quality content that can attract and retain the attention of your target audience. 
  • On-site SEO: this includes all the steps that we take to improve elements on your website to make it rank higher and pull more relevant traffic.
  • Off-site SEO: includes steps that we take outside your website to ensure that it appears higher on search engine results pages.

So, what are you waiting for? Claim your online presence today with Nomadic Advertising by contacting us and seeing everything we can do for your business. You won’t be able to remember what your website looked like before working with us and the traffic it used to get will be a distant memory. 

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]]> Why Is Schema Important for Your Website? https://nomadicadvertising.com/what-is-schema-markup-in-seo/ Tue, 31 Aug 2021 19:59:55 +0000 https://nomadicadvertising.com/?p=6933 Schema markup helps search engines to better understand your website and all its contents. Search engines then present the website in a more favorable way to searchers. The end result is that the site becomes more visible and gets more clicks. That’s primarily why Schema markup is important for your website and for SEO – […]

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]]> Schema markup helps search engines to better understand your website and all its contents. Search engines then present the website in a more favorable way to searchers. The end result is that the site becomes more visible and gets more clicks.

That’s primarily why Schema markup is important for your website and for SEO – because it indirectly drives traffic. Now, before we get to the nitty-gritty of using Schema, first it’s important to understand what it is.

What is Schema markup?

Schema markup is code that helps search engines like Google, Bing, Yahoo, and Yandex to better understand your website. It basically breaks down the site’s contents into information that’s easily readable by search engines. Once that happens, said search engines can then return more relevant, detailed and informative results for users.

So, how does schema markup work? When you add the code to your website, schema creates short yet concise descriptions for your web pages. This is called a “rich snippet” and it appears on the SERP (search engine results page).

You’ve probably already come across WITH rich snippets. Here are a few examples:

The thing is, when a search engine crawls your web page, there’s only so much that it can understand. Schema markup gives you the ability to tell the search engine precisely what the page contains. In return, the search engine will pass the same relevant information to searchers.

Side note: schema markup is also called microdata or semantic vocabulary.

Types of Schema markup

There are three main types of schema markups, namely, JSON-LD, microdata and RDFa.

What is JSON-LD?

JSON-LD is short for JavaScript Object Notation for Linked Data. This schema markup technique allows you to create machine-readable annotations on your website’s code. These annotations make it simpler for search engine crawlers to understand the code and translate it to human-readable form.

JSON-LD works by:

  • Annotating the contents of a webpage
  • Structuring the annotated data
  • Disambiguating the data
  • Creating links between various related elements
  • Delivering a better webpage for searchers.

Below is an image representation of what JSON-LD does.

Image source: MOZ

Back in 2015, Google publicly endorsed JSON-LD as the most preferred technique for doing schema markup. Rightfully so because JSON-LD is the simplest type of Schema markup, particularly for SEO. It is embedded in a <script> tag.

And while Google recommends putting the JSON-LD code in the <head> section, it’s okay if it appears anywhere on the page, including in the <body> section. Plus, you don’t need to place it inline, which means that you don’t have to change your HTML elements.

Below is an example of JSON-LD:

Image source: Structured SEO

What is microdata?

Microdata Schema markup is a technique where JavaScript automatically adds schema annotation to the <head> of a webpage. You basically use markup vocabulary known as items to instruct JavaScript on the type of annotation to add. These items, which consist of name-value pairs, are provided by schema.org.

Think of it like creating an attribute using CSS. No matter where you are in the world, if you use the code…

Body {background: red;}

…then, the website’s background will turn red because it’s a standardized attribute for CSS.

Similarly, microdata Schema markup has standardized annotations for defining elements on a webpage. For example, schema.org Person is the annotation for describing a person. Here’s an example:

Image source: Gmail for Developers

You can use microdata to annotate pretty much anything, from a person to a physical address, recipe and even a local business. For example, an HTML code for a local business may look like this without microdata markup…

Image source: Structured SEO

In the above case, the “http://schema.org/LocalBusiness” is the microdata schema markup. You can look up all the microdata schema markup vocabulary at schema.org. Generally, the attributes of microdata include:

  • Itemscope: creates an item and indicates that the rest of the markup contains more information about that item.
  • Itemtype: describes the item together with its properties and a valid URL of its vocabularies.
  • Itemprop: shows that the containing tag features the value of the specified item property. For example:

itemprop=“address”

specifies the item’s address. If it’s a local business, then that would indicate the business’s address.

  • Itemid: this is a unique identifier of the item.
  • Itemref: this is a list of all the properties of an element that are not already mentioned in the itemscope.

What is RDFa?

RDFa stands for Resource Description Framework in Attributes. It’s a webpage Schema markup that helps you markup specific elements like people, locations, places, events etc. on your website. Just like microdata, RDFa uses inline tags along with existing HTML code.

The major difference between microdata and RDFa is the markup attributes used. In the case of RDFa, you have three attributes, namely, vocab, typeof, and property.

  • Vocab: establishes the use of schema on the page.
  • Typeof: pinpoints what the webpage is about.
  • Property: provides a value to the item specified.

Here’s an example with all three RDFa attributes:

Image source: Structured SEO

<div vocab=“http://schema.org/” establishes that you’re applying RDFa schema markup on the page.

Typeof=”localBusiness” indicates that the webpage is about a local business.

<div property=“address” means that the value entered is an address while <div property=“telephone” shows that the value is a phone number.

Which type of webpage Schema markup is right for SEO?

Of the three types of Schema markup, JSON-LD is the easiest to implement. Besides, it’s recommended by Google, which is by far the largest search engine on the web. For that reason, you’ll have an easier time and potentially better-performing website if you use JSON-LD.

That said, microdata is not a bad webpage schema markup if you can crack how to successfully use it. It’s a more popular option than RDFa and can be found on big websites like eBay. The problem with these two (microdata and RDFa) is that they require you to edit your HTML files. And that’s where JSON-LD gets a massive edge. In fact, you can implement JSON-LD even with very limited understanding of HTML. The same can’t be said for microdata and RDFa.

Using a Schema markup generator

What is a Schema markup generator? Simply put, a Schema markup generator is a tool that automatically creates the code needed for your site’s rich snippet. Rather than writing and inserting the code yourself, a schema markup generator does all that hard work for you.

This is an excellent option because it can save you hours of work on each webpage. Besides, you may not get it 100% right when doing schema markup manually, especially if you’re not thoroughly-versed in HTML.

Some of the best schema markup generators today include:

Schema markup testing tool

Once you have your schema markup, you can try it out using a schema markup testing tool to see if it actually works. A Schema markup testing tool is basically a markup validator that helps you to validate structured data on your website.

In other words, it helps you to confirm that your Schema markup actually works. A good schema markup testing tool will audit JSON-LD, microdata and RDFa markup, extract a summary of the rich snippet and pinpoint any syntax mistakes that are in the code.

Google’s Structured Data Testing Tool is perhaps the best Schema markup testing tool out there for SEO. But if you want to explore other options, you can also check out the Bing Markup Validator, and Merkle’s Schema Markup Generator.

Top 5 Schema markup examples

1. Local business Schema markup

This is important if you want your local business to be easily discoverable in search engines. It furnishes consumers with information like your location, address, working hours etc. You can also add actions like “order” or “reserve” to attract local customers.

The schema markup

2. Person Schema markup

Use this webpage Schema markup when you want to list someone’s details. Some of the information to list include their name, birthdate, address, occupation etc.

3. Breadcrumb Schema markup

Breadcrumbs are important to Google and SEO because they tell the search engine how your website is structured. This makes it easier for the engine to crawl and index the website. Better yet, a webpage with breadcrumbs is more likely to appear on Google’s first page than one without.

4. Article Schema markup

An article Schema markup creates a rich snippet that searchers can read to understand what the actual article is about. This increases the chances of searchers clicking through to your website.

Just as important, article Schema markup makes it easier for Google to understand the contents of your page. This webpage Schema markup is commonly used for blog posts as well as news articles.

5. Video Schema markup

Search engines struggle with crawling and indexing videos. But you can make their work easier using video Schema markup. That will increase the likelihood of your video appearing in searches.

The five above are just a few examples. You can add webpage Schema markup to all types of content, including:

  • Organization
  • Products and offers
  • Events
  • Recipes
  • Movies
  • Ratings
  • Places
  • Books
  • Entire website etc.

How important is Schema markup for SEO?

Does schema improve ranking? Well, not directly. In fact, Search Engine Journal concluded that there’s yet to be reliable evidence that suggests schema markup directly impacts organic search.

That said, webpage Schema markup creates rich snippets for your pages. That increases your site’s discoverability and visibility in search engines, which is known to improve the click-through rate.

In fact, Google confirmed that Schema markup and rich snippets make your website appear better. That, in turn, may enhance the site’s appearance in Google Search results. For example, recipes with the highest ratings will always appear first.

Similarly, using a Schema markup generator to create a list of events may make your website more discoverable. 

Therefore, while it may not directly boost your ranking, Schema has the potential to increase your site’s organic traffic. That’s what you want anyway as far as SEO.

Let professionals do your Schema markup

Webpage Schema markup is obviously a tasking and highly technical process. It’s even harder if you don’t know HTML.  The problem is, if you get it wrong, your entire website may be affected. That’s because Schema exists in your site’s code.

The good news is that here at Nomadic Advertising we incorporate Schema and structured data in our SEO strategy. Check out our affordable SEO offers that include webpage Schema markup. It’s our job to get Google to rank your website higher.

Call us at 647-955-4692 or click here to contact us, and let us take care of the rest. 

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]]> Search Ads https://nomadicadvertising.com/search-ads/ Wed, 05 Aug 2020 19:46:26 +0000 https://nomadicadvertising.com/?p=5634 Search ads relate to paid search advertising, which is one of the most popular ways of pay-per-click advertising, or PPC. This relates to brands paying to get their ads displayed in a specific position on organic search engine results once users are searching for certain keywords. You can purchase search ads on all major search engines. […]

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]]> Search ads relate to paid search advertising, which is one of the most popular ways of pay-per-click advertising, or PPC. This relates to brands paying to get their ads displayed in a specific position on organic search engine results once users are searching for certain keywords. You can purchase search ads on all major search engines. The most popular and the one we focus most of our energy on is Google. 

Google Ads are easy to sign up for and there is even a simplistic version of Google Ads called ‘Smart Campaigns’ which allows you to easily set up search ads for your business. If you connect your Google My Business account, you will also be able to run sponsored listing in Google Maps.

Smart Campaigns are good because they are easy to set up. The downside is you cannot choose as many settings as you can with a Search Campaign, which has many options but can also be very complex to set up properly. 

For full details on the difference between these two, see this chart we have taken from Google’s support site:

  Smart Campaigns Search Campaigns
Bidding Manages bidding for you to drive the most value (e.g. clicks, calls, etc) within your campaign budget Requires you to select a bid strategy of your choosing (e.g. max clicks, target CPA, etc)
Extensions Automates creation of ad extensions (sitelinks, callouts, location, call). No opt-in required Requires some manual set up of ad extensions
Keyword creation Generates keywords automatically based on your business’s products and services Requires that keywords, match types, and their corresponding ad group(s) be set up manually
Keyword editing Allows for search phrases, which are groupings of auto-managed keywords, to be toggled on/off Allows for individual keywords and match types to be edited and managed manually
Reporting Uses simplified, easy-to-use dashboard designed to highlight the most important stats in campaign Contains detailed reports at campaign, ad group, ad, keyword, and search term level
Where ads show Shows your ads automatically across Google search, search partners, and Google display ads to achieve optimal performance Contains settings to choose if your ads show across Google search, search partners and Google display ads
Landing pages Supports max one landing page per campaign Supports multiple landing pages per campaign

 

As you can see, Smart Campaigns are limited in the number of options you can choose and how specific you can be on where your ad shows. This is why it would be smarter to hire an agency in most cases, to help you run your ads. If you have a very small budget and just want to dip your toes, running a smart campaign will help give you a better grasp of how Google Ads works. Once you start spending more money on your ad campaign we suggest you speak with an expert and also run Search Campaigns. 

How much do Google Ads Cost?

Google Ads uses what’s referred to as a PPC (Pay Per Click) model, this simply means that you pay anytime someone clicks on your ad. This is good because you only pay when someone shows interest in your ad. The other bonus is you have complete control over your costs and can pause/unpause your ads at any moment.

Every time an ad is shown in the Google search results there is an auction going on in the background. Businesses are competing to show up in the top spots. There is a large misconception that by paying the most you will always show up in the top spot, but this isn’t true. Google takes a few factors into consideration when determining the top spot:

  • Max CPC (Cost Per Click): How much you are willing to pay per click.
  • Quality Score: A score Google assigns based on how relevant and user-friendly your ad is. There are a few factors that go into this that are beyond the scope of this guide. If both your ad and your website are relevant then you will have a better score. You can also improve your quality score by adding extensions, optimizing copy, etc.

Ad Rank = Max CPC x Quality Score

See the example below for how it works:

Ad Position Advertiser Max CPC Bid Quality Score Ad Rank
1 Local Residential Plumber $2 9 18
2 Joe the Plumber $3 7 21
3 Plumbing Pros $5 5 25
4 Commercial Plumbing  $8 2 16

 

In this example, you can see that the advertisers paying the highest per click are actually the lower results. This is done so that Google can retain its competitive advantage and continue to first show only the most relevant results to users. 

By understanding how Google’s pricing model works you can see how important it is to make sure your website and Google Ad campaign are optimized in order to get the best return on investment. All the strategies we are mentioning in this guide are designed to work together. By improving one thing you improve the others as well. 

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]]> Tracking Conversions https://nomadicadvertising.com/tracking-conversions/ Wed, 05 Aug 2020 19:29:44 +0000 https://nomadicadvertising.com/?p=5628 The post Tracking Conversions appeared first on Nomadic Advertising.

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While you might be doing all sorts of things to improve your online presence, it helps to know which ones are actually working for you and your business, and which ones are simply wasting your time. This is where conversion tracking comes in.

Our team at Nomadic Advertising tracks everything that a user does when they interact with a brand online. From the moment a user first sees an ad to the point at which they fill out a form or dial their phone, we track what is happening. This makes it easy to see what form of marketing works best for your business.

It is important to setup call tracking to know what calls are coming from where. You should also be tracking all form submissions.

Your website should be using some sort of analytical software to keep track of how many users you are getting and where they are coming from.

 

Using heat mapping software can be helpful to see where users are clicking on your website and how they are interacting with it. This could also benefit your CRO, to see which areas of your website are being ignored.

 

Lucky for you, our team has built a dynamic reporting system that gives our clients access to all this information from a single place. If this sounds like something you might be interested in, contact us to get access to our reporting system. Trust us, your business will benefit from it.

 

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]]> SEO: How It Works https://nomadicadvertising.com/seo-how-it-works/ https://nomadicadvertising.com/seo-how-it-works/#respond Thu, 21 May 2020 19:02:10 +0000 https://nomadicadvertising.com/?p=4701 The post SEO: How It Works appeared first on Nomadic Advertising.

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Search Engine Optimization (SEO) is the process of optimizing your website for it to appear on Google. Unlike CRO, with SEO we are focusing on generating traffic, not converting it. You can have a very well converting site but with no traffic, that will not help you.

SEO is a pretty technical process and while it’s not possible for us to explain all the details behind it on just a few pages, our goal is to give you a better overview of how it works and what simple steps you can take to help your business show up better on Google.

Before we get into more detail, it is important to distinguish the difference between Google Ads and SEO for those that may not be familiar with it.

As you can see in the picture, Google Ads are the top positions with the “Ad” text. Google Ads may also appear in the bottom of search. In many cases, for local businesses there will also be a map pack.

SEO is all about optimizing your company to appear in the Organic results, so any result on Google that is not an ad. SEO is an attractive option because you do not have to pay Google for the ad space. Instead you are showing up in the search results ‘organically’, whereas with Google Ads you have to pay every time someone clicks on your ad. Google will choose the websites that it believes are the best result for the users search to appear below the ads. Google claims to use over 200 different factors to determine which website should be displayed at the top of the results.

One important factor to keep in mind when starting an SEO campaign is it may take longer to see results as you are not paying Google directly but instead trying to become the best results for a user’s search. It is possible you will never become the best result but, with the right approach, anyone can rank at the top.

Our team has worked with many different websites tracking their rankings for specific results daily and have boiled down the main factors which result in high rankings.

We track the changes in our clients ranking on Google daily, using rank tracking software. This allows us to see if the work we are doing is having an effect. Our reporting provides keywords and your site position. There are many SEO rank tracking software providers available. Based on not only our own experience but the experience of the SEO community as a whole, it is strongly believed that the most crucial factors in Google determining if your website should be ranked are:

1. Website content:
This is how Google determines what your site is about.

2. Backlinks:
This is how many websites link back to you and the ‘authority’ of those websites.

3. Technical Factors:
This includes technical factors such as mobile friendliness, pagespeed, Schema markup, meta tags, etc.

 

If you implement or improve these 3 factors into your website then you will be able to rank most local businesses. The amount of effort it will take depends on the competitiveness of the area you are in. If you are in a small town you are more likely to be able to rank easier than if you are in a large city with lots of competition.

 

 

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]]> https://nomadicadvertising.com/seo-how-it-works/feed/ 0 What CRO Is And How To Implement It On Your Website https://nomadicadvertising.com/what-cro-is-and-how-to-implement-it-on-your-website/ https://nomadicadvertising.com/what-cro-is-and-how-to-implement-it-on-your-website/#respond Thu, 21 May 2020 19:01:42 +0000 https://nomadicadvertising.com/?p=4686 The post What CRO Is And How To Implement It On Your Website appeared first on Nomadic Advertising.

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Every business owner wants to have a successful website, that is no secret. However, not everyone knows how to achieve that. The internet is plagued by quick tricks and hacks to improve your online presence, but the answer is much simpler. Our professional advice is to just stick to CRO.

If you don’t know what CRO (Conversion Rate Optimization) is,  don’t worry. Most business owners don’t, but this acronym is pretty simple:
Conversion
Rate
Optimization

CRO refers to the practice of optimizing your website in order to increase the rate of users performing a specific desired action, such as booking  a consultation, subscribing to an email list or calling you. In layman’s terms, CRO is all about making your website more likely to convert. This means finding specific ways to increase the percentage of users that execute a desired action on your website.  

 

Another way to understand CRO is to look at it from a user perspective. Focus on what drives, encourages, discourages,  motivates your users, that way you will understand how to build the best user experience possible. If you succeed, your users will convert, ultimately improving your conversion rate.

 

Conversion rate optimization examples 

 
Some examples of CRO in action are doing things like placing your phone number somewhere more visible or having easy to find buttons that will guide the user toward booking a consultation. You need to have a clear action you want your site visitors to take and an easy way for them to do it.

As a result, your website should be built in such a way that the user is guided toward your goal throughout their process

 While this all sounds obvious and simple, it can be hard for local business to see how they can apply it, especially if they are not very technical. While some large corporations spend tons of money split testing different website designs, content, colours and every other element, this is not practical for most local businesses.

Our team at Nomadic Advertising has done this legwork for you and experimented with many different website designs and common conversion tactics. Below you will find the most impactful things we do on most local business websites:

1. Include a click to call button on mobile for users to easily call without having to manually dial your number.

2. Make sure to have a ‘call to action’ in view when the user first loads the website. This could be a button to book an appointment or simply a reminder to call for a consultation.

3. Have a plan for how users will navigate your website. Make sure any informational pages you send them to will ultimately lead them to not just read online but contact you.

4. Include a clear ‘call to action’ at the top and bottom of most pages. If the page is long you should include one in the middle as well.

5. Put any reviews, testimonials or evidence of your quality work on your website.

6. Instead of using stock images, try to use photos of you and your staff whenever possible, as well as your equipment or shop, depending on what your business does. People trust real photos more than just stock imagery.

7. If you have won any awards or have any community participation make sure to highlight those on your website.

8. Add a social media feed onto your website so users can see you have a social presence. This will help to build trust, especially if you have engagement on your page from existing customers.

 

These tips are just some of the tactics we employ to make it easier for users to want to engage with your company, and not only on the internet. Our goal is to show the user that your company is the solution they are looking for, and  your website is the tool you need to help build that trust along the way.

If you don’t have a website, or don’t know how to make these kind of changes to your site, our team will be glad to lend you a hand. We have helped many businesses do exactly this, with very real and impactful results, and we can help you too. Contact us if you would live to know more, or book an appoint with us for a free consultation. There is much and more we can do for you and your business, you are only a click away from finding out the true potential of your brand. Let us show you the way. 

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