If you’re building your business’s visibility or trying to sell a product or service, you may wonder whether Twitter (now known as X) should be your go-to platform. Research showed that Twitter ads ROI was 40% higher than other channels(1).

Even though Twitter ads seem to develop an impressive ROI, it’s important to consider how much those social media ads cost. When you know the cost, your business can make the best decision for optimal results. We’ll let you in on Twitter ad pricing and every factor that influences it.

On average, Twitter ads cost ranges from $0.26 to $0.50 per first action. For promoted accounts, advertising costs $1.01 – $2 per follow (2).

However, this is only an initial approach. You can’t be too sure about your social media advertising cost, especially on Twitter, until you decide on your ad type–promoted ads, follower ads, or Twitter Takeover.

Promoted ads are common in the Twitter timeline because they help significantly increase visibility and engagement. Buy, they will always have the tag “Promoted,” which doesn’t exist in regular posts or tweets.

Follower ads are more subtle compared to promoted ads. They don’t have the “Promoted” tag. You can know whether an account is running a follower ad when it shows up in the “suggested” section on Twitter (now known as X).

The last ad type that determines the cost of a Twitter ad is the Twitter Takeover or “Promoted Trends.” This ad type can cost $200,000 per day and they are most suitable for very large corporations (3). We don’t advise startups or small businesses to follow this route as it may be too expensive to run.

Cost per impression on Twitter

On Twitter (now known as X), cost per impression is a key metric that measures how much it costs to reach 1,000 people. Twitter doesn’t charge by impression, but this metric is similar to the cost per first action (which costs 0.26 – $0.50).

Should you buy Twitter impressions?

Since Twitter doesn’t charge for ads by impressions, third-party websites sell impressions to users who want them. It’s advisable to only go for ad services that Twitter offers as they are more trustworthy. If you decide to buy impressions from a business, you will need to perform enough background checks to ensure you’re making the right decision.

Twitter pay-per-click

Like other social media platforms, Twitter pay-per-click (PPC) is a feature that allows businesses or individuals to pay only when someone clicks their ad. It’s very similar to pay-per-first-action and, when used correctly, it can improve your business ROI.

Average CTR Twitter ads

Tweeting is straightforward, but when you want to drive conversions, you need to be more strategic to increase clicks on your tweet. According to Hubspot, the average Twitter CTR is 1.64% (4).

How to improve your Twitter CTR

Regardless of whatever your previous CTR was on Twitter (aka X), you can take steps to improve it. Here are some guidelines:

Write clear copies

Most Twitter active users scan through their feeds at a fast pace. So, if you want to win their attention, we advise that you use clear language. Ensure your tweet contains language that is clear, concise, and easy to understand in a split second.

According to a study of two different tweets by Hubspot, the tweet with a clear and straightforward copy received 18% more clicks and 29.8% retweets compared to the ambiguous one (5). The clearer you can be in your copy, the higher your chances of increasing your CTR.

Use images to your advantage

Unlike Instagram, Twitter doesn’t require you to include images. But, doing so can improve your Twitter CTR, especially when it’s done correctly.

A report by Hubspot shows that we can recall over 65% of what we visualize and only 10% of what we listen to (6). We also know that since we live in a fast-paced society where consumers see thousands of ads daily, images can mean a lot because they are much easier to digest.

Never forget CTAs

CTAs (or calls to action) are indispensable in marketing—on or off social networks. A good CTA will help potential customers know the next step to prevent confusion in the sales funnel. On Twitter ads, you can ask them to do something that may consequentially improve conversion.

Some good examples of CTAs are:

• Grab your 30% coupon before the offer closes!
• Sign up now to enjoy features from our new product.
• It’s free! Download a copy today.

Each of those CTAs is clear and directs the consumer to make a decision. How it’s structured can also increase the possibility of getting a higher CTR.

How to promote a tweet

To promote a tweet on X (aka Twitter), you can choose two different routes—Quick Promote or Twitter’s Ad Manager.

Promoting a tweet using Quick Promote

Quick Promote is a Twitter feature that allows you to run ad campaigns on X with a few clicks. It’s an alternative to the popular ad manager and is commonly used by individuals or businesses running ads for the first time.

Here are the steps to take when using Quick Promote:

1) Visit your X (formerly Twitter) and click on the quick access menu. Select Profile from the menu.

2) Choose the post you intend to promote and click the “Post Activity” button

3) Click “Promote this post”

4) Go ahead to define your target audience, budget, and campaign period. After doing that, you will get an estimate of the number of impressions and engagements you’ll receive from the promotion.

5) After reviewing the estimates and the entire promotion, you can click “Create Promotion”

6) Once X approves your campaign, it shows up as a promoted tweet on user timelines.

Posts promoted using the Quick Promote feature look like every other ad (including those promoted by the ads manager) on the X timeline.

If you want to edit your campaign, you have to use the X Ads Manager.

Promoting a tweet using Twitter’s Ad Manager

On X, the central workspace for planning, managing, and reporting campaigns is the ads manager. To access the Ads Manager, you need to log in to your Ads account. You can do this by visiting ads.x.com.

To promote a tweet using Twitter’s ad manager, follow these steps:

1) After visiting your ad account, add your payment method. X promises not to bill your account unless you successfully launch a campaign.

2) Click “Tweet Composer (New)” on the “Creatives” menu. Compose your tweet, but ensure you keep the “Promoted-only” box checked and click “Tweet”. Repeat this process until you’ve created all the tweets you intend to promote.

3) Click on the “Campaign” dropdown menu and select “Create campaign.” Follow the displayed prompts to choose your campaign objectives and fill in the necessary details.

4) Launch your campaign. Once your campaign is live, you can track results on the Ads Manager dashboard and can also make edits.

Promoted tweets cost

According to AdsTargets, a promoted tweet can have an advertising cost of $0.50 to $2.00 for every first action (8). However, the average cost entirely depends on the ad type you decide to opt for. You also need to carefully review your campaigns before committing to them in the long run.

Engagement rate benchmark Twitter

According to Rival IQ, the average engagement rate on Twitter is 0.035% (9). This percentage is the average across all industries from education to entertainment.

According to Hootsuite, some of the Twitter engagement rates are as follows (10):

• Agencies — 0.94%
• Media and Entertainment — 1.38%
• Financial services — 1.02%
• Food and beverage — 0.76%
• Government — 1.28%
• Healthcare and Wellness — 0.96%
• Real estate — 0.80%
• Retail — 0.87%
• Professional services and consulting — 0.89%
• Technology — 1.26%
• Travel, hospitality, and leisure — 1.20%

Ad specs Twitter

To give more insight into the different ad specs, we’ve broken down the different ad types on Twitter:

Text ads

Tweet copy — 280 characters

Image ads

Tweet copy — 280 characters

Image size — 1200 x 1200 pixels or 1200 x 628 pixels, except you add features like conversation buttons, which gives a size of 800 x 418 pixels

Aspect ratio — 1:1 or 1.91:1

File types — PNG or JPEG

Max file size — 5MB

Video ads

Tweet copy — 280 characters

Video size — 1200 x 1200 pixels or 1920 x 1080 pixels, except you add features like conversation buttons, which gives a size of 800 x 450 pixels

Aspect ratio — 1:1 or 16:9

Max video length — 2:20

File types — MP4 or MOV

Max file size — 30MB

Carousel ads

Number of slides — 2 – 6

Image size — 800 x 418 pixels or 800 x 800 pixels

Aspect ratio — 1:1 or 1.9:1 for images and 1:1 or 16:9 for videos

File types — PNG, JPEG, MP4, MPV

Twitter ads example

Here are some examples of different ad types based on their formats:

Barista Bar’s text ad

This text ad follows the ad spec requirements of less than 280 characters. It also clearly targets people who love coffee by informing them about their brand.

Airdrop image ad campaign

In this image ad campaign, ThomasHarris.eth is promoting an airdrop through a clear copy that uses verbs and an image that redirects people to a dedicated landing page.

Oreo Cookie’s video ad

Oreo launched this video ad to create a trend among its target audience, which was mostly females. It doesn’t exceed the maximum video length requirement of 2:20 and was also uploaded in the appropriate file type.

Barista Bar’s carousel ad

Barista uses its carousel ads to show different options of coffee available to interested customers. With only four slides and a 1.9:1 aspect ratio, it follows the appropriate ad spec and effectively increases brand awareness.

Twitter ads budget

When running ads on Twitter, you need to first understand that you don’t need a huge budget to achieve reasonable results. Twitter allows you to have complete control over your spending. To get the best out of your budget, here are some steps to follow:

Set Goals

When creating your Twitter ads budget, it’s imperative to set goals that match your campaign targets. This will help you get billed only for actions that align with your campaign targets.

For instance, if your business wants to create awareness about its products or services. The campaign objective that matches is a reach campaign. This will increase the number of people seeing your ad at a set period.

Create unique, high-quality ads

Ad quality is a significant factor that always affects your budget. This is because Twitter uses its auction algorithm to determine which ads should be set up for success. Here are some tips to make your ad unique and high-quality:

• Don’t rely on one tweet for your campaign: To give the Twitter algorithm enough options or ads to choose from, use multiple tweets in your campaign.
• Stay up to date: Since Twitter occurs in real-time, it’s imperative to stay up to date with relevant content that increases your chances of success. So, if your campaign isn’t getting any reasonable results, it’s important to try out new tweets.
• Keep ad copies straightforward: Restrict your ad copies to 50 – 100 characters.
• Ask questions: People love to ask questions on Twitter and engage in different conversations. So, to increase that engagement, could also need to ask questions in your ad tweet.
• Work with your campaign objectives: Choose from the variety of branded and standard ad features available.

Target your audience right

To ensure that you have the right set of people viewing your ad, it’s imperative to prioritize audience targeting. The type of targeting you choose for your campaign will determine the type and size of your campaign audience.

It’s great to have a broad audience size for your ad targeting, but quality is very important. If you intend to reach out to a large audience, using generic keywords like garden, music, and sport can be a highly competitive route as other brands may also use them.

You can consider more specific keywords that point to precise events that are relevant to your campaign objectives.

Choose a working bidding strategy

Twitter runs an auction system. So, advertisers always need to bid against each other to make their ads reach the ideal audience. The three common bidding options to choose from are:

1. Automatic bidding: Choosing this helps you automatically optimize your bid for maximum results with the lowest price within your budget. The automatic bid is a great option for new or experienced advertisers trying a new type of campaign.
2. Maximum bidding: The maximum bid is for experienced advertisers or marketers. You can choose how much you intend to pay for a billable action and you won’t get charged above that amount.
3. Target bidding: For this bid type, you will name the amount you want to pay for a billable action. Your campaign helps to optimize your bids to achieve a daily spend that meets or beats the target.

Minimum budget for Twitter ads

According to Twitter, there’s no minimum spend for ads in a month (2). However, WebFX claims that 53% of businesses spend between $101 to $500 on Twitter advertising. They also state that most businesses allocate around 6% — 30% of their lifetime budget to Twitter ads.

Twitter ads daily budget

Since your monthly budget for Twitter ads could fall between $101 and $500, your daily budget should be a breakdown of that amount for the period you intend to run your ads in the month. So, if your ads are scheduled for 20 days a month, that gives an average cost of $5.05 — $25 daily.

Are Twitter ads worth it?

Twitter ads are worth it when done correctly. They help consumers know about your brand and build a relationship with your business. Before you begin to run ads, we advise that you review your account to ensure it’s optimized for a high conversion rate. Additionally, although it’s clear Twitter is a useful platform with good engagement, our truthful answer is that “it depends”.

X has been through some large changes recently which has impacted their target audience and can mean the platform is not always the most reliable. As a result, Twitter ads might not be as relevant as they were and whether or not they are worth it depends on each particular situation.
Based on each person’s company and goals, Twitter ads might not be the best platform for them and instead, Meta ads could be the best choice. Contact us and we’ll help you assess the best ads platform for you.

Need help running your Twitter ads or ads in general? At Nomadic Advertising, we help businesses increase their brand awareness and get consistent conversions using Twitter ads. Reach out to us today for a free consultation!

Sources

1. https://marketing.twitter.com/en_gb/insights/study-offers-new-marketing-mix-modeling-insights-and-guidance
2. https://www.webfx.com/social-media/pricing/how-much-does-it-cost-to-advertise-on-twitter/
3. https://neilpatel.com/blog/twitter-ads-cost/
4. https://blog.hubspot.com/marketing/twitter-increase-clickthrough-rate
5. https://blog.hubspot.com/marketing/twitter-tips-data?hubs_content=blog.hubspot.com%2Fmarketing%2Ftwitter-increase-clickthrough-rate&hubs_content-cta=HubSpot%20did%20a%20study
6. https://blog.hubspot.com/marketing/visual-content-marketing-strategy?hubs_content=blog.hubspot.com/marketing/images&hubs_content-cta=over%2065%25%20of%20what%20we%20see%20#general
7. https://adstargets.com/blog/twitter-ads-costs-2022/
8. https://www.rivaliq.com/blog/good-engagement-rate-twitter/
9. https://blog.hootsuite.com/average-engagement-rate/

The post Quick Guide to understand how much Twitter ads cost, if they are worth it, and more. appeared first on Nomadic Advertising.

Social media marketing is a valuable way to grow your business. With a huge number of people on social media sites, advertising on those channels can lead to an increased influx of sales to your business. Using platforms such as Facebook, Instagram, and even Twitter to reach people in your business location can take your results a notch higher with increased foot traffic to your store, more revenue, and several benefits for your business. Let’s dive in to see exactly what makes these platforms worth it, how you can harness their power to boost your sales and where to start.

The best platforms for local social media advertising

There are many platforms for advertising your business on social media. Here are some social networks that are great for local advertising.

Facebook Local Ads

Most social media users find local businesses for their next purchase on Facebook. They could decide on the nearest store to them for things like groceries, cosmetics, plumbing, dry cleaning, and more based on their friends’ recommendations on Facebook or based on ads shown to them while they are scrolling through their feeds. Facebook local ads are an essential way to reach these customers and drive in-store sales.

It’s easy to promote your offers using Facebook local ads. They allow you to target people who are within a specified distance of your business, which is especially useful for small businesses. Facebook local ads also have a custom audience targeting option that allows you to reach people who have bought from you in the past. With many active users, adding Facebook to your social media presence will help you build relationships with your customers. This can help business owners gain repeat sales and increase the lifetime value of each customer.

Setting up Facebook Local Ads

To create a Facebook local ad, you should follow these steps:

1. Go to Facebook Ads Manager

To do this, log in to Facebook and navigate to your business page. Then click on ‘manage ads’ to go to the ads manager.

2. Create a new campaign

In the ads manager, click on ‘create’ and select your campaign objective. Follow the prompts to fill in the required information.

Pro tip: we recommend using engagement, brand awareness, and reach objectives for local ads, depending on your campaign objective. One of the best objectives for local ads is “awareness”, given that it allows you to reach a lot of people in a specific geographical space at the lowest cost, it also ensures that the entire area sees your ad. The “engagement” objective will get users to participate in giveaways or raffles or will provide them with a specific video to watch.

3. Add your audience information

You’ll find different options regarding your audience demographics including their age, location, interests, and behaviors. Choose the one that best describes your audience or create a custom audience using your customer data.

Keep in mind that Facebook recently changed the “location” settings and no longer allows you to choose between “people living or recently in this location” and “people living in this location”. You can now only target “people living or recently in this location”. We have our own professional tip to help you bypass this issue! Keep reading to find out more.

4. Set ad placements

Choose where you want your ads to appear such as Facebook newsfeed, Messenger, or Instagram stories. You can select automatic placements to allow Facebook to choose the best placements for your ad.

5. Create your ad

You can choose from different ad formats like image ads, video ads, carousel ads, and so on. Choose the format that is the best fit for your needs.

6. Set your ad budget and schedule

Add a budget for your ad and include a start and end date for your campaign. You can go for a daily budget or a lifetime budget depending on your campaign objectives. You can also add the times within which you want your ads to run.

7. Place your ad

Review your ad settings and click on ‘publish’ when you are ready. Facebook will ensure your ad meets its policies before letting it go live.

8. Set a payment method

If you haven’t done so already, set up your ad account and include the required information including your name, address, business details, and payment method.

9. Track your ad performance

Monitor your ad performance in the ads manager and track metrics such as impressions, clicks, and conversions. Adjust your ad as necessary to improve its performance.

Pro tip: to measure the success of a local campaign it is advisable to create discount codes that are displayed only in the ads and are made effective by adding the code at checkout in your physical store, this way you can measure offline conversions.

Types of Facebook Local Ads

There are different kinds of Facebook local ads that you can implement for your business. Some of them are engagement ads, lead generation ads, awareness ads, consideration ads, and reach ads. However, we recommend Facebook local awareness ads for the best results.

Facebook local awareness ads

Facebook local awareness ads are a marketing tactic through which businesses can reach new customers within their neighborhood. Local awareness ads are a cost-effective method that allows businesses to choose to show their ads to people who are near their physical location. These ads offer more precise targeting and greater reach than both traditional advertising methods and other Facebook advertising options. While setting up local awareness ads, businesses can specify maximum proximity to their location. Since people use Facebook to discover things in their area, local awareness ads allow these businesses to show up in front of people near them.

Originally, Facebook determined which ads are shown to which users through its vast collection of user data and their mobile devices’ GPS. However, it changed its location-targeting policy in May. While advertisers had four different targeting options including people “living in or recently in a location” and people “traveling in a location,” the new policy means that businesses can now only choose the option for people ‘living in or recently in this location.’

This new single targeting focus isn’t as precise, causing Facebook local awareness ads to now show to a wider demographic of people. Local businesses need to be precise with location targeting if they want to see results with their ads. But how can you resolve this situation? By following our professional advice!

The best way to do this is to use geo-targeting when conducting Facebook local awareness ads. Instead of selecting to show your ad to people ‘living in or recently in this location,’ by using geo-targeting your ad will be shown to people within a specified distance of your business. We recommend that while you’re at it, you should exclude locations that you don’t want to target so that your desired area is as specific as possible. See the image below for an example of precise location targeting using geo-targeting and excluding undesired areas.

Promote your local businesses on Instagram

Instagram is another viable social media channel to promote your local business. With an Instagram business profile, you can easily add your business details including contact information like your email address and phone number, making it easy for customers to contact you.

• The audience on Instagram is much younger, between ages 18 and 34.
• They prefer more visual content than the users on Facebook
• Instagram lends itself to specificity when it comes to your niche
• With active users spending up to 11 hours per month on the Instagram app, this is a great place to promote your local business

Setting up local Instagram ads

To set up a local Instagram ad, you need to have a business account on Instagram. You also need to have a Facebook business page connected to this account. There are two ways to set up local Instagram ads. The first is by boosting your Instagram post and the second is by using the ads manager.

For the first method, here are the steps you need to follow:

1. Click on ‘boost post.’

2. Choose your goal such as more messages, more profile visits, or more website visits.

Pro tip: we recommend using the “Visit Profile” objective as it is the best option to nurture the sales funnel, especially if you have a content strategy in place. So, if you want your sales funnel to be effective, we recommend you promote your best post using the “visit profile” objective. 

3. Define your target audience.

You can choose to let Instagram determine this automatically using your follower data or you can enter your audience manually.

Keep in mind that the automatic audience will work well if you have a content strategy in place and get a good amount of interactions in your posts However, if that’s not the case, then it would be better to reach your audience by sparking genuine interest.

4. Choose your budget and duration.

You can choose a set number of days or allow the ad to run until you pause it manually.

5. Review your ad and click on ‘boost post.’

Your ad will be reviewed to ensure it meets Facebook’s advertising policies before it goes live.

To get the most out of your Instagram ad, you can create it using Facebook Ads Manager. You’ll be able to optimize your ad performance using Facebook’s extensive ad targeting and reporting abilities.

Here’s what you need to do to create an ad using the ads manager:

1. Log in to Facebook Ads Manager and click on the ‘create’ button.

2. Choose your campaign objective, in this case, awareness, and click on “continue”.

3. Give your campaign a name and click “next”.

We suggest you give it a name that relates to your campaign objective so that it’s easy to track your ads.

4. Select Ad Set in the next window. Then choose your budget and ad schedule.

You can choose a daily budget or a lifetime budget. You can also choose to run your ads continuously or at specific times of day. As a local business, you would want to choose times when your customers can make it to your store.

5. Check the audience definition and estimated daily results to determine what suits your ad.
Remember that with local ads, you are trying to be as precise as possible with your targeting.

6. Add your audience demographics

7. Add the final details. 

Input all the details about your target audience including location, age, gender, language, and interests. Add locations around your business to show your ads to people nearby.

8. Select your ad placements

9. Choose where your ads will appear.

You can input this manually or choose the ‘Advantage + Placement’ option to allow Instagram to decide where to place your ads. If you want your ads to appear on Instagram and not on Facebook, then you have to select the manual placement option.

For this option, you will be asked to provide specific details in the next window. You can click on the places you want your ad to appear.

10. Create your ad

Click on “new ad” on the left-hand menu and follow the prompts to customize your ad. You would be able to edit the ad name, choose from different ad types, and add your ad assets such as images, captions, videos, and CTAs.
Keep in mind that Instagram is one of the most visual platforms.

11. Track conversions

You can monitor your ad performance by adding a Facebook pixel in the tracking section. Then, connect this to your website to get valuable insights about lead conversions from your Instagram ad.

12. Publish your ad

It’s time to click the publish button for your ad to go live. Once your ad starts running, be sure to check your Instagram analytics to optimize performance.

Types of Instagram Ads

There are many types of Instagram ads you can choose to create for your local business. Some of them are:

• Image ads
• Video ads
• Story ads
• Reels ads
• Carousel ads
• Shopping ads
• Explore ads
• Collection ads

Depending on your business goals and campaign objectives, you can choose from any of these Instagram ads.

Image ads

With Instagram image ads, you can advertise your products or services with single images. Ideally, the image should be eye-catching and able to clearly showcase your product or service. The image should also fully convey your message. While you can add text to the images, Instagram recommends you limit this for the best results. Ensure you are using high-quality images for your ad.

Video ads

Instagram video ads allow you to understand how your products work and highlight their unique features in a highly engaging manner. While videos can be up to 60 minutes long, shorter videos are more effective.

Story ads

Instagram story ads appear between users’ stories in image or video format. More than 500 million people view Instagram stories daily making story ads a very effective Instagram ad format. Because they appear full-screen, story ads are highly engaging and much more immersive than ads displayed in feeds. These ads show up just like Stories and can be images, videos, or carousels. The call to action for story ads is a swipe-up link at the bottom of the story.

Reels ads

Reels are an exciting new feature that Instagram recently launched. Since reels are super engaging, it makes sense for businesses to advertise with them. That’s why Instagram enabled a new ads category that displays within Reels.

Reel ads are shown in between Reels and are just like Story ads. They appear full-screen in video format that can be up to 60 seconds long. Ensure to add sound or music to your Reels ads so that they integrate well with other Instagram Reels. Users can like, share, comment, and save your Reels ads. These ads loop infinitely until they are stopped and they are accompanied by a sponsored mark.

Carousel ads

Instagram carousel ads are displayed as a series of swipe-through images or video content. They can appear in-feed and within Stories. They include a swipe-up link or a call to action button depending on where they show up. When users swipe or click, they would be redirected to your website. As a local business, you can use Instagram carousel ads to showcase your products. Make sure that you use high-quality images and videos that compel users to look.

Shopping ads

44% of Instagram users shop on the app every week. With Instagram’s shopping ads, you can reach new customers who purchase your products without leaving the app. Instagram shopping ads enable in-app purchases, which is great for you as a local business. Even if new customers don’t get to your website, with shopping ads on Instagram they can still complete a purchase. To do this, you will need to create a product description page on Instagram. You also need to set up your Instagram shopping catalog.

Collection ads

Collection ads are great for your business if you are an e-commerce brand. They are a combination of carousel ads and shopping ads. These ads showcase your products directly from your Instagram Instant Experience Storefront. Users can swipe through your product images or videos and click on the CTA to learn more. They would be redirected to your product catalog where they can learn about your offerings and make purchases without leaving the app.

Instagram allows you to choose from six campaign objectives, and the call to action varies depending on the ad type you choose. As a local business, you should determine what your business goals are and align your ads on Instagram with those goals.

Are Twitter ads worth it?

As the 9th most visited website and with 200 million daily active users, Twitter isn’t a social media channel you should ignore. Twitter is conversational, hashtag friendly, and updates its users in real-time, making it a great social media platform for shoppers to conduct brand research before making a purchase. These qualities also make Twitter an excellent medium for building awareness and increasing brand loyalty. Twitter has a high engagement rate and the lowest cost per mile (CPM) of all social channels, making it a cost-effective option. Cost per mile is the cost you pay per one thousand impressions. Advertising with Twitter can be beneficial as a part of your social media marketing strategy.

Types of Twitter Ads

There are two categories of Twitter ads which are Promoted Tweet and Promoted Accounts.

Promoted Tweet

Promoted tweets appear at the top of a user’s feed. They can come in a variety of formats including text, image, video, carousel ads, and more. Promoted tweets may also have a website card that directs people to your website.

Promoted Accounts

Promoted Accounts appear at the top of the “Who to Follow” section. They are also displayed on the Discover page. As a local business, you can use the Promoted Account tab to get more followers for your brand profile on Twitter.

Whichever Twitter ad you choose, you will need to enter information regarding your audience and location targeting, budget, and campaign duration.

Local Twitter ads

Here are some examples of local Twitter ads.

The post Local social media marketing guide  appeared first on Nomadic Advertising.