Overview

Whether it’s working online, looking for health information, playing games or watching videos and movies, most of the people today do it from their mobile device.

It doesn’t matter if it’s a phone or a tablet, the result is the same: it’s simply much more practical.

The mobile world is becoming more and more dominant, and big companies like Facebook and Google realized this long time ago; it affects SEO and the perception that Internet users have of your website.

Here are the main reasons why your website should be mobile-friendly in 2021:

Today, mobile use is massive but tomorrow, it’ll be even bigger

It has been several years since mobile devices surpassed desktop PCs in being the main tool for connecting to the Internet. For this reason, having a mobile-friendly website is a fundamental decision.

Google prefers mobile-friendly websites

This is what the guys at Google said in April 2015:

“As more people use mobile devices to access the internet, our algorithms have
to adapt to these usage patterns. (…) Starting April 21, we will be expanding our
use of mobile-friendliness as a ranking signal.”

That means that when the most used search engine in the world evaluates a website using its algorithm, compatibility with mobile devices is one of the factors it takes into account to up your rankings.

It’s easy to check your website for compatibility using their free mobile testing tool. You just have to enter your domain and you’ll be able to check if your website is really well placed in the results in the rankings on the Internet.

Your website will become more competitive

Some research based on certain factors has revealed that until 2016, most small businesses had normal and outdated websites; in fact, more than 60% of websites are not optimized for mobile.

This percentage has improved nowadays, but there are still a good number of sites that aren’t entirely mobile-friendly. That means there is still time to get a mobile website, since a good number of your competitors don’t have it yet.

Users demand mobile-friendly content

Mobile users consume content differently than users of more traditional devices such as PC. Most mobile users prefer image and video based content over text based content. This has to do with both the limitations of mobile screens and the fact that today, people face a faster pace of life and more interruptions than years ago.

This means that the mobile version of your website should be built based on vital aspects such as: ease of navigation and the presentation of a greater amount of visual content.

Mobile users shop more frequently

The trend of using the mobile as a platform for eCommerce is growing. In this fact, the ability of phones to allow users to search on the go plays a very important role, which is especially useful when this is done with a local focus to quickly locate products and services near the consumer.

Summarizing

Today, having a mobile optimized website is not optional, it’s a necessity. Smartphone use grows year after year and will continue to do so in the future.

Google is clear on this and is favoring mobile-friendly sites in its results lists. But as you’ve already seen, not everyone has a mobile-friendly website, and that’s where you can find a competitive advantage.

Mobile users demand an experience better adapted to them and they’re increasingly opting to use their devices more and more for everything.

So, what are you waiting for to ride that wave?

If you would like to know more about this topic or  get you website up to speed on all these current trends, contact us for more information and let us help you take your website, and your business, to the next level.

The past year has brought about a lot of change in our society and how we do business. For many, 2021 has been a tough year, and for good reason. However, there has been a silver lining: it opened up several possibilities in the online business sphere.  Nowadays, the competition is getting increasingly harsh which means improving the chance of getting seen online is imperative for the success of any online business. That is why SEO (search engine optimization) has never been so important.

But what exactly is SEO? Do you still need to implement it for your business in 2021? Here we have put together everything you need to know about increasing the quantity and the quality of traffic to your website.

What is SEO?

Before getting into the reasons why you should implement an SEO strategy for your business, you must first have a clear idea of what it entails. SEO is a digital marketing tool that can help you increase online visibility by appearing in relevant organic search results. If you want to get seen online and attract potential customers, there’s no better way than engaging with SEO optimization practices.

How does it work?

SEO is all about using Google’s (and other search engines’) bots that crawl pages on the internet to your benefit. Bots collect information about websites and “rank” them according to how close they are to a relevant keyword search. The ranking order depends on several factors, including content quality, keyword relevance, and mobile-friendliness. To ensure your content is good enough to rank high in search results, you must engage with SEO optimization.

Why do you need SEO in 2021?

At Nomadic Advertising, as a digital marketing agency, we can’t stress enough the importance of implementing SEO optimization in your business. After all, people search online almost every day, often aiming to find information about products and services. Indeed, a search is, for many brands and businesses, the primary source of digital traffic. The impact of greater visibility and a higher rank in search results on your bottom line is considerable.

All of this is especially true in 2021, a year of increased digitalization, the switch to the trend of quality over quantity, and increasing “mobilization.” In 2021, understanding the intent of the searcher will be the key to a successful SEO strategy. Many businesses  have experienced the urge to adapt to the digital world during the pandemic which has resulted in an undeniable need for companies to better understand the digital and online market and how to best use it in their favor. It has also cemented what we have known for a while now: the digital era is here to stay.

All of those businesses hit by lockdowns and social restrictions will now have the chance to recover, as long as they manage to be creative. Finding new ways of connecting with the clients, and allowing for virtual consultations, will not be enough. Being present for the customer when and where needed will be of the highest importance. Here is where SEO can play a huge role in determining how successful a company can be.

How to succeed with SEO in 2021

If you want to be successful with SEO in 2021, your website will not only need to be technically  flawless, you’ll also need to pay close attention to the users’ experience, curate your content, and target it to the right audience. From May 2021 (when Google will launch the Page Experience algorithm update), your site speed is going to be critical, so make sure you improve your loading time.

Also, don’t forget to use images and branding recognizably and effectively enough to allow your customers to quickly find what they need. Don’t forget that happy customers are central to your ranking in search engine results! Structure your site correctly by making sure everything is in the right place and delete everything outdated.

Finally, your content and context will play a major role in 2021. By getting insights on your customers, you might find a topic that hasn’t been fully explored or a segment that hasn’t been attacked yet. Seize your opportunity! Map the context of your subject, offer relevant content, and make sure Internal linking is up to scratch.

The bottom line

SEO has been an important tool since bot crawling became a thing. Today more than ever, being up to date and gaining superior visibility has become vital for success. Whether you are a small business, a startup, or a big company, being seen online can make a massive difference in your profitability. So, what are you waiting for? Get started with your SEO strategy!

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Many businesses are used to reaching their customer base through word of mouth and in-person interactions. However, with COVID-19 impacting almost every area of society, companies are now
being forced to re-evaluate how they reach their customers.

In order to stay competitive, being flexible in the current market is essential. There are many ways to stay in touch with your customer base but some methods are better than others. If unsure of where to get started, these five methods of communication should be a business cornerstone.

1. Create and update a Google My Business Profile

As a free and effective option, a Google My Business profile is a free listing that will appear in search results and on Google maps. With so many people turning to this search engine for their services, you need to have a page and keep it current to stay competitive.

2. Use Twitter effectively

Twitter is a conversational site that allows companies to stay relevant and provides quick information, making it easy to remain visible with customers. Make sure to keep up-to-date by reposting company reviews as Twitter statuses. This will let your customers know that you care about their reviews and that your company is still going. You can also advertise your company as a small business since there is an interest in keeping small businesses open during the pandemic.

3. Ask customers what they need

Your customer’s needs are going to change over time so it’s important to be in-tune to what they want. Depending on your type of business, those needs may have changed during the pandemic. However, you won’t know until you ask. Survey your customer base to find out what they want or need from you at the moment, then share the survey and work on meeting those needs.

4. Use an online store

Some businesses are doing online shopping where they never did before. If you already have an online store, make sure that it’s up-to-date and functions as needed. Reach out to your customers to let them know that shopping online is possible. Even if you only offer curbside pickup, this is still important for many people who are trying to limit exposure. Keeping your base happy will be easier once they know they can still use your goods and/or services.

5. Create a brand and website

Even low-tech companies have to keep up with the times. Create a website or have one built for your business. It should contain the specifics of your company and what you offer as well as the most current information. Make sure that you have options for customers to get your emails or follow your social media accounts. Regardless of your business size, you can use these options to communicate with your customer base.

The good news is that you don’t have to be a tech whiz to implement these tips. Nomadic Advertising has got you covered. Our digital marketing agency based in Toronto offers services such as SEO, social media management, Google ads, and more, to clients throughout the world. Reach out today to find out what we can do for you.

Every company tends to have a digital presence on social media nowadays. Knowing how to handle it efficiently will generate many advantages that will improve your business’s future in matters such as sales. But, in order for it to work, you’ll need to build an audience who will turn into your customers. Below are eight tips on how to get customers on social media in 2021.

1) Know the target audience you are going to address.

Identifying potential customers is the first step to attracting them. Knowing exactly who the recipients of your products or services are means recognizing the target to whom you are going to direct your social media publications. This will help you achieve more success with the customer acquisition campaign.

This first step is all about focusing your efforts on a specific target audience and not carrying out a general bombardment with which you will only lose time. Instead try to know your target’s lifestyle, interests, in which age group they are, or their consumption habits; this information will make the publications very useful. It is essential to know the market segmentation variables.

2) Advertise campaigns on social networks.

Customer acquisition through advertising on social networks is an effective way to encourage the entry of leads. Ideally you will carry out advertising campaigns on a couple of social networks simultaneously, distributing the available budget. Then you’ll want to launch the campaign, analyze the data and optimize it based on the objectives that interest you, so that it works better.

3) Be aware of interactions on social networks.

• Profiles must never be abandoned, it is crucial they remain active at all times.
• The users’ responses do not have to wait.
• A neutral tone must be maintained without going into the typical digital provocations that occur in this type of channel.
• To demonstrate that there is a natural person behind the company profile and the computer screen, interactions with the public must be as natural as possible and convey confidence in each response thanks to well-founded reasoning.

4) Active listening to conversations.

This section is closely related to the previous one. Both refer to being up-to-date with what people are saying about the brand or company. In this case, users’ conversations are not in our profiles, nor do they make us participate. Nevertheless, it is necessary to be aware of what is being said about your company to avoid any misunderstanding that leads to an online reputation crisis.

Brand monitoring on social networks also improves customer acquisition. It makes your audience feel important and noticed when your company answers a comment or explains something.

To control what is said about your business on the web, there are tools such as Mention or Hootsuite with which you can create alerts and monitor the name of your brand or the competition.

5) Promotions and contests on social networks.

Another way to encourage customer acquisition is by posting promotions or contests on social media. This type of publication has a significant impact given that people love gifts or discounts, so it is very easy to achieve notoriety on social networks that facilitate customer acquisition.

6) Generate viral content on social networks.

The truth is that there is no written formula on how to make content go viral. Some content that was made with a lot of dedication doesn’t have the expected impact and other types of content that are not given importance end up succeeding.

However, the inclusion of infographics or well-known GIFs are a widely used resource with great acceptance, since the visual component always impacts more than text. So adding a few GIFS to your posts can’t hurt.
They have been proven to be more comfortable for social network followers and capture their attention with
a touch of humor. This type of content is easier to spread on social networks, so it helps to attract customers.

7) Complete profile on social networks.

Incomplete profiles or biased data do not usually convey much trust among the audience, so it is highly recommended to have a complete profile on social networks that facilitates customer acquisition.

In addition to all the business data, offline data that facilitates the location of the facilities, a reference telephone number or an email that can be contacted if necessary must all be included as well. It is a
question of building trust. Adding photos and location on a map is also a plus.

8) Generate exclusive content.

• Social networks are an excellent method to spread the content of the blog itself. In addition, this will provide a source of traffic to the website.
• The content, both of the blog and of the publications made, must generate interest and be of quality. Social networks are used to establish links with customers.
• For perfect customer acquisition, you must talk about your product’s issues, generate debates with open questions or provide information about the sector.
• By studying the number of interactions of the followers with the publications, it is possible to determine what type of content triumphs the most and, therefore,  what the followers of social networks demand.

In conclusion

Depending on the nature of the business, some social networks will be more effective than others but that, in turn, depends on the established objectives and whether customer acquisition is pursued. This all might seem like a lot of information and a lot of aspects to keep an eye on in order for your brand or business to succeed. If that’s the case, allow us to help you. There is no reason why you should take care of all of these alone when we can do it for you and ensure your business is always on top of current trends. Our social media marketing and SEO strategies are guaranteed to catapult your business into the next level. Book a free consultation with us an find out for yourself.