Understanding the Client

180 Smoke is a leading vape store in Canada, offering a wide range of products and services to adults across the country. With over 30 locations in Ontario and a robust e-commerce platform, 180 Smoke is committed to providing an accessible and educational vaping experience. They offer a variety of e-cigarettes, vapes, and other related products, catering to both seasoned vaping enthusiasts and newcomers alike.

The Challenge

The vaping industry is heavily regulated, which presents unique challenges when it comes to marketing. Our task was to navigate these regulations while improving 180 Smoke’s online presence and SEO rankings. Due to regulations in the space paid Google Ads were out of the question, we explored different vape shop marketing strategies and settled our focus on SEO and driving more traffic from Google’s organic results.

Our Approach

We began by redesigning their website’s wordpress blog, creating a more user-friendly and engaging platform for their customers, previously the blog had a different design from the main site. We aligned the designs of both the blog and the main site. We then focused on optimizing their website, adding new content, and improving category optimizations. This allowed their category pages to rank better on search engines, which is crucial for driving organic traffic.

Our efforts have resulted in 180 Smoke showing up on Google for over 60,000 keywords, a number that continues to grow. The website now receives tens of thousands of visits each month organically from Google.

We also wrote blog posts on their popular products, focusing our efforts on SEO due to the industry’s regulations and restrictions. This strategy has proven successful, as 180 Smoke is the most popular vape store brand in Ontario and has the largest e-commerce presence in Canada for this industry.

Blog & Main Site Design Side by Side

The Results

Our partnership with 180 Smoke has been a resounding success. Through our innovative digital marketing strategies, we’ve helped them grow their online presence, improve their SEO rankings, and attract more customers.

See what the 180 Smoke Team Had to Say

★★★★★

The team at Nomadic were incredibly helpful with our SEO at 180 Smoke, revamping our blog platform, performing competitor analysis, and generating website content responsive to an ever changing and heavily regulated market. They continually kept us updated with weekly meetings, and coordinated development efforts with 3rd party contractors around the globe. Very knowledgeable and accommodating leadership.

– Sean Brady

Conclusion

This case study demonstrates the power of effective digital marketing strategies in overcoming industry challenges and driving business growth. At Nomadic Advertising, we’re committed to helping our clients succeed, providing them with the tools and expertise they need to thrive in the digital world.

The post eCommerce Vape Shop Marketing Success appeared first on Nomadic Advertising.

Etsy is arguably the world’s leading US eCommerce platform for handmade, craft, and vintage items. There are 7.5 million active Etsy sellers today, who are selling crafts like jewelry, clothing, home décor, art, toys, and craft supplies & tools to 96.3 million + active buyers. It, therefore, makes sense for sellers of such items to set up Etsy shops and enjoy a share of the $2.3 billion+ in revenue generated by Etsy annually.

However, setting up an Etsy shop doesn’t automatically translate to sales. You must market your shop to enjoy a good conversion rate (above 2.5%). One effective way of doing this is through Etsy search engine optimization (Etsy SEO), which matches Google SEO but for Etsy shops. Etsy SEO makes it easy for your existing Etsy shop to be found on search engines like Google and Bing. Etsy SEO is also important for ensuring your shop shows up on Etsy searches.

We are sure this all sounds great, but there is a key question we should ask before embarking on this endeavor: what does SEO entail on Etsy?

What is SEO on Etsy

To understand what SEO entails on Etsy, it’s important to discuss the most critical ranking factors. In simple terms, which elements of SEO should you focus on while on Etsy? What’s more, it helps to differentiate the two types of SEO that may be in play, namely; Google SEO and Etsy search SEO.

Google SEO refers to the search engine optimization you can do to ensure your Etsy shop ranks well on search engines like Google. Etsy search SEO is about optimizing your Etsy shop so that it is easier for the 96.3 million+ Etsy buyers to find the store using the Etsy search tool.

Our focus below will be on all aspects of SEO that affect visibility within the Etsy ecosystem of 7.5 million + different sellers/shops.

Etsy ranking factors

Etsy’s search function is designed to connect Etsy buyers with products they are searching for and it’s largely based on query matching. In a nutshell: this simply means Etsy tries to effectively match a potential consumer’s search terms with inventory listings on Etsy shops. This involves trying to divide and identify attributes, tags, categories, and titles in listings and matching them with searched terms.

After query matching, Etsy’s search algorithm does rank matching, which is based on the ranking factors below;

1. Quality of listing

Etsy considers how well an Etsy shop listing converts and the quality of the listing score increases with every purchase. The higher the number of Etsy buyers in your store, the higher you score on the quality of the listing.

Below is an example of an Etsy store (GratitudeCrystals) that ranks the highest for the keyword phrase “handmade necklaces”

2. Relevancy

Etsy search algorithm ranks exact-match keywords higher in the search hierarchy. This simply means: if keywords in your Etsy shop match the exact keyword a buyer enters on the Etsy search box, you can expect a higher ranking in Etsy’s search hierarchy.

This is because exact-match keywords indicate high relevancy. If exact match keywords aren’t found, search ranking spots are given to secondary keywords that match a customer’s query. These secondary keywords may be in titles, tags, attributes, etc.

3. Product description

Etsy also considers how well you write product descriptions. Ideally, product descriptions should have special keywords in them, which we will cover in another section below. They should also contain important information about the product.

From our earlier example on the Etsy store “GratitudeCrystals”, the product description contains special keywords like handmade and important product information.

4. Customer & market experience

The Etsy algorithm also considers a shop’s quality score in relation to customers’ shopping experience. The algorithm considers several factors such as customer reviews, both negative and positive.

Our example store “GratitudeCrystals” has over 40k positive reviews, thousands of which are related to product quality and shipping.

Etsy also considers how well you complete your Etsy store “about” section description, as well as if a shop has an open case. Shops with cases against them have a poor quality score on customer and market experience and are likely to have trouble ranking high.

5. Shopper’s habits

Etsy’s search algorithm also draws from past behavior to establish the probability of purchasing. Etsy shops that have a high shopper habit score tend to enjoy better visibility on Etsy search.

6. Recency

Items added to Etsy shops get a recency score when they are first posted. Generally, new items are boosted for a short time after an initial listing.

7. CSR (context-specific ranking)

Etsy also has AI technology (CSR technology) used for search ranking. The technology understands consumer interests and delivers search query results that match those needs. The technology “feeds” from past consumer behavior to spot current desires.

8. Shipping costs

Like all eCommerce stores, Etsy stores must ship products to their customers. However, this can be done for free or at a small fee. Etsy stores that do free shipping or ship at a discount have better shipping fee scores than their expensive counterparts.

It’s no surprise that our example store, which is highly rated, offers free shipping with no limits:

‍How to optimize your Etsy Shop

After going through the main Etsy ranking factors above, it’s easier to see how the company wants Etsy sellers to set up their shops. For instance, Etsy shops are encouraged to have keywords that are very likely to be used by buyers. In fact, the product descriptions need to include such keywords. What’s more, different sections should be completed, and Etsy generally favors shops that don’t charge shipping or do so at discounted prices.

Choosing the best Etsy keywords

Keywords touch on multiple Etsy ranking factors. For instance, shoppers can’t find your product and buy it if your store and listing don’t have the relevant keywords. Relevancy, as a ranking factor, is also boosted by using the right keywords. The same is also true for product descriptions. Keywords, therefore, are one of the most important factors to include in your Etsy shop. To find the keywords that will best suit your shop in the different sections in which they will be needed, you’ll have to conduct keyword research.

Etsy keyword research

Keyword research is the most critical step to consider when choosing the best Etsy keywords. To do great keyword research for your Etsy shop, you must ask yourself some key questions about your product. The following are the questions we recommend you pose during your research to come up with the best Etsy keywords;

• Question 1: How do I describe my product?

Example: Are you selling handmade jewelry i.e., a necklace, or clothing i.e., t-shirts.

• Question 2: What is the product type or specification?

Example: If you are selling a necklace, is it a pendant necklace, choker, chain, or rope necklace? If you are selling t-shirts, are they short or long-sleeved?

• Question 3: What is the product material?

Example: Are the necklaces you are selling made of gold, silver, beads, etc? Are the t-shirts made of cotton, spandex, etc.? What’s the main material?

• Question 4: What’s the main color of your product?

Example: Gold and Silver Necklaces or white and black t-shirts.

Since eCommerce buyers are likely to overlook minor colors in products, establish what the main color is and use this information to write your product description.

• Question 5: How was the item made?

Given that Etsy is a market for handmade, craft, and vintage items, it’s important to answer how the items are made in your search for suitable keywords.

• Question 6: What is the size?

Example: For necklaces, what is the length in inches? For t-shirts, the size can be medium, L (large), XL (extra-large), XXL (double large), etc.

The sizing information should be used in the product’s description, title, tags, and attributes.

• Question 7: Where will the product be used?

Example: If you are selling necklaces, are they for special occasions? And if so, what occasions are these? If it’s t-shirts, is there a special use case for them? I.e., mom and daughter t-shirts to be worn in Mothers Day, other special occasions, or events attended by mothers and their daughters.

• Question 8: What’s the style?

Example: If it’s necklaces, are they beaded, chain, collar, etc.? If it’s t-shirts, are they V-neck, hooded, striped, colorful, etc.?

• Question 9: Are there synonyms of the product names?

Example: If you are selling necklaces, is there any other name that potential customers can use to search for necklaces? I.e., chain or chocker. If it’s t-shirts you are selling, what are some common t-shirt synonyms? I.e., V-neck, turtleneck, tee-shirt, or tee.

• Question 10: What era does the product belong to?

Example: Do you sell vintage necklaces/jewelry from the modenr or Victorian era? If it’s t-shirts, are they trendy, new age, Gen Z, etc.?

• Question 11: What’s your Etsy shop name?

This question is critical for branding. Adding your shop name (brand name) ensures they appear when someone searches for the shop without selecting “shops” in the drop-down menu. This makes it possible for Etsy buyers to get access to your Etsy shop through one of your products.

The answers to the above questions reveal the keywords that must be included in critical areas of an Etsy shop, like product descriptions, product titles, etc. These will be the ideal keywords and the most relevant/useful ones.

Here are our 7 Etsy SEO tips for 2023

Now that we have covered the most important aspects of a well-organized Etsy shop, let’s get into our professional advice!

Etsy has SEO tools that can be used to improve ranking within and outside Etsy. To help your Etsy shop stand out in 2023, we’ve compiled the most important Etsy SEO tips to consider:

1. Optimize your Etsy shop title

Your Etsy shop title is among the most critical SEO elements on your shop page. The title appears on your shop’s homepage under the shop name. When it comes to SEO for websites, Google has a preferred title length that is designed to improve your search engine ranking, and Etsy is no stranger to this preference. The website prefers a shop title length of 55 characters or less.

Besides length, the title should also have a brief description of your shop and the products you sell for it to be considered optimized. This tip is also useful for Google SEO, as it tells Google what your shop is about, and what you sell.

Our example store, “GratitudeCrystals”, has crystals as the main keyword and a short description showing that they focus on selling healing/reiki-charged crystals, as seen below.

2. Understand how to optimize Etsy listings

Etsy listings are another important Etsy SEO element. They contain the item listing titles, descriptions, images, videos, and backlinks, all of which should be optimized.

Etsy product title: Every Etsy item title should describe the item clearly. The description should begin immediately so that potential buyers who see the title on search engines like Google can understand it before clicking. The title should also sound natural and feature keywords that your potential buyers are likely to use. However, you need to be careful: the keyword/s shouldn’t be overused in the title. Using a keyword once is enough to avoid keyword stuffing. The main keywords should also appear at the start of the title.

Etsy product description: In regard to Etsy product descriptions, search engines love detailed descriptions covering all important details about an item. Etsy shop owners should purposefully write descriptions that will leave potential buyers without questions. Include information on everything from the type of item to specifications, material, color, how an item/product is made, sizing, use, style, etc. It also helps to include synonyms of the product, if there are any.

Item descriptions should also contain keywords derived from the keyword research process discussed above. Remember to include highlights of what makes the product unique. In a nutshell, think of everything a potential buyer would want to know and ensure you include that information in your Etsy product description.

Etsy product image: Image optimization is a critical element of Google search. Google requires images to be clearly described with alt text. Accurate alt text is important for ranking in Google’s image-based searches. When optimizing your Etsy product image, include the product name, material, color, etc., in the description. The images should also be high-quality, as this increases the likelihood of clicks.

As far as Etsy SEO is concerned, the Etsy search algorithm also loves high-quality images. Etsy also prefers that you include multiple product images per product to show different variations or uses of your product. For example, if you are selling t-shirts, have multiple pictures showing multiple angles of the t-shirts.

Etsy product video: Lastly, your Etsy listing should contain an item video, if possible, to be considered fully optimized. Video content is generally preferable for many items and it’s a great way of bringing a product to life. Besides increasing Google search visibility, it’s also great for Etsy SEO since it shows potential customers more about your product and increases the likelihood of a sale. If you sell t-shirts and have a video that shows how particular t-shirt styles, types, or prints look on an actual person, you are one step closer to selling.

Backlinks: Etsy listings aren’t completely optimized without high-quality backlinks. You can include links to other Etsy pages to help your product viewers to discover other products you sell. Adding links to your website and social media pages is also recommendable. You could also start an affiliate program to get backlinks from affiliate links.

Keywords for Etsy listing

Etsy listing should contain the keywords discovered from the Etsy keyword research process discussed above. Ideally, having a main keyword mentioned once or twice is enough. Listings should also have LSI keywords (related keywords) that potential buyers are likely to use when finding products such as the ones you sell on Etsy.

What’s more, relevant keywords should appear as early as possible in the listing description. It also helps to use keywords naturally. Instead of listing top keywords or copying the title verbatim, incorporate keywords in a manner that sounds human and written in line with the brand voice.

3. Understand the dos and don’ts of Etsy tags

Tags make it possible to add phrases describing a product. Etsy shops can include 13 different phrases to boost the odds of matching the terms shoppers use to find products like yours. When it comes to Etsy tags, there are some dos and don’ts to consider.

Etsy tags dos: First and foremost, we recommend that you utilize all 13 tags available as they maximize your chances of matching the terms used by shoppers.

It also helps to use up all the characters available (20 characters) for the same reason. For instance, it’s better to have a tag like “handmade necklace” other than to have individual tags like “handmade” and “necklace”.

You should also check your shop stats just to see which tags are receiving more traffic. Use these insights to find tags that will rank better. Moreover, use keywords as a source of inspiration when coming up with tags. Prioritize popular search phrases and long-tail keywords as possible tags. Lastly, you should also use synonyms.

Etsy tags don’ts: You should avoid repeating tags, as this doesn’t add any value, and the same applies to repeating typos; they only waste your tags. Also, it isn’t useful to add the same tag in multiple languages or worry about plurals, Etsy automatically translates search terms. In regard to plurals, Etsy looks at the “root words” of phrases being searched. As a result, if a person enters “handmade necklaces” on the search bar, the term will still be matched to “handmade necklace”.

4. Don’t forget about Etsy categories

Etsy categories resemble tags. However, you should add specific categories available for every product to increase your odds of matching with searches. Also, you shouldn’t repeat phrases appearing in your Etsy categories. For instance, if there is a “handmade necklace category”, there’s no need to add another category like “handmade necklace”.

5. Use and optimize Etsy shop sections

Etsy sections appear as links on the left side (sidebar) of your Etsy shop. Etsy sections make it possible to organize products into specific groups that shoppers can explore. The sections should be used to create groups of products you sell i.e., by size, type, or other categories.

Creating an Etsy section is as easy as going to the “Shop Manager”, selecting listings, and adding a new section by clicking “manage. You can have up to 20 sections, with each section name taking up to 24 characters. We recommend you use as many characters as possible when naming to ensure each section is clearly defined.

6. Add a catchy Etsy shop announcement with a primary keyword

The “Shop Manager” also has an Announcement section that can be added or edited by clicking the pencil icon next to the shop name under Sales Channels. This section can be used to greet and welcome potential customers to your shop. The section can also convey an important message making it a significant selling point. We recommend you take the time to write a unique shop announcement.

Most importantly, include the keyword that resonates the most with your shop. For instance, a shop that sells “gratitude crystals” should have such terms as part of the shop announcement.

7. Don’t forget about Etsy backlinks and inbound links

As mentioned above, Etsy shops need high-quality backlinks in their product listings. You should include links to other Etsy pages, links from guest posts, and add links to your social media pages as part of your Etsy SEO efforts. Etsy and Pinterest work perfectly due to the two being largely preferable to female audiences. Pinterest is, therefore, a great source of social media traffic for Etsy shoppers.

However, you must be active in that platform for your actions to have any kind of impact, i.e., pin two or more times daily to ensure your followers get new content on their feeds. It also helps to follow social media trends so that you know the kind of content to create and get more traffic to your Etsy shop.

Key takeaways

• Etsy SEO is about designing an Etsy shop to drive organic traffic from Etsy search and Google search.
• Etsy search ranking factors to consider include; quality of listing, relevancy, product description, customer & market experience score, shopper’s habits, recency, context-specific ranking (CSR), and shipping costs.
• Etsy keyword research is critical for proper effective Etsy SEO.
• To choose the best Etsy keywords, ask yourself questions about product type/specification, product color, product material, product size, how a product is made, product use, product style, product synonyms, product era, and your Etsy shop name.
• Our top 7 SEO tips for Etsy shops include optimizing the Etsy shop title, understanding how to optimize Etsy listings, understanding the dos and don’ts of Etsy tags, including Etsy categories, including and optimizing shop sections, including an Etsy shop announcement, and adding Etsy backlinks and inbound links.

To wrap it all up…

There are currently 7.5 million Etsy shops competing for 96.3 million Etsy buyers which means the industry is as profitable as it is competitive. To be frank, Etsy shops that aren’t optimized for Etsy search and Google search don’t stand a chance of success. We do believe you can make some sales without doing Etsy SEO,  but if you truly want to make an impact on Etsy, you must understand Etsy SEO. The above information highlights the basics of what you need to do to take your Etsy shop to the next level in 2023 and we hope our professional tips can be of help!

However, there’s more to Etsy SEO than what is covered above. You also need to consider Google search SEO as an important part of getting buyers outside of Etsy. This means the most impactful method would be to combine both Etsy and Google SEO and take full advantage of what each of these strategies has to offer to really take make your business an undeniable success. If you lack the time or expertise to implement the above Etsy SEO tips properly, you can consider outsourcing Etsy SEO to a full-service SEO company like Nomadic Advertising. We can craft an Etsy SEO strategy and overall SEO strategy for you. We could also run other digital marketing campaigns for you like Google ads to really harness the complete power of the internet and every digital marketing tool at our disposal. Book a FREE 30-minute strategy session with us to see exactly what we can do for you and what a tailormade strategy would do for your business.

The post 7 Etsy SEO tips to take your Etsy shop to the next level in 2023 appeared first on Nomadic Advertising.

ECommerce advertising is the bedrock of any eCommerce business. Unless you want your online store to live in the shadows of the internet, you need to constantly market your eCommerce business and product creating awareness and generating sales. There are several eCommerce advertising models. However, we will focus on the PPC model of Google and Facebook – the two ad publishers that best target your potential customers. Before we consider Google eCommerce ads and Facebook eCommerce ads in detail, let us first understand what is meant by the term ‘eCommerce advertising.’

What is eCommerce advertising?

eCommerce advertising is simply the act of running paid ads with the intent of selling a product online. As an advertiser, you pay to bid for ad space on an ad publisher like Google or Facebook thus generating impressions and clicks with the aim of persuading viewers with your ad message to either buy your product or order your services. In its variety, eCommerce advertising makes available to your business the ideal type of ad from video ads to carousel ads to match your business goals and advertising strategy. ECommerce advertising is simply a type of online advertising that is geared toward online sales.

eCommerce PPC

eCommerce PPC or PPC for eCommerce as it is otherwise called is an eCommerce advertising strategy. This kind of eCommerce advertising can be displayed on search engines, websites, as well as social media platforms depending on the ad publisher you choose. eCommerce PPC is a tool for retargeting individuals who are ready to buy. This makes it an effective method of eCommerce advertising. PPC for eCommerce can boost traffic to your website and increase your online sales. But what exactly is PPC?

What does PPC stand for?

PPC stands for pay-per-click. It is a method of advertising online whereby you bid for an ad space and only pay a certain amount when someone clicks on your ad. With PPC, your ad is displayed by your ad publisher but you do not pay unless someone clicks on it. This model of advertising generates quality leads as it allows you to pay for only users who are interested and in need of the product you’re offering. Most times, these individuals are ready to make the purchase.

Google ads for eCommerce

Google Ads is an advertising platform owned by Google. Google Ads allows you to bid for ad placement, and like other ad publishers, it allows advertisers to use the PPC model of advertising. Using Google ads eCommerce provides your online store with two main ad placement options. You can opt for the regular search ads that place your ad message above organic results, or you could choose the more visual Google Shopping ads. Google Shopping ads are displayed above search results when a user inputs a search term indicating that they are shopping for a product. With Google shopping ads, product information, as well as images, are displayed compelling a searcher to click on your product. Google Search ads and Google Shopping ads can both be implemented into your overall eCommerce ads strategy.

Why use Google Ads?

With over 80 billion visits each month, it’s pretty clear Google is the go-to place for people who are looking for various online results, such as answers to questions, solving specific issues, looking for a product, and much more. This is exactly how potential customers will find your business thanks to Google ads: it will place your eCommerce business as a reputable result when the keywords in your ad are triggered by a search. Using Google ads displays your eCommerce business in front of a huge user base, and using the PPC model of online advertising means you do not have to pay unless an interested user clicks on your ad message. Google ads are flexible, scalable, and they can provide results faster than SEO.

Google Analytics Audience Report

Analytics is an important part of online advertising, and Google Analytics is a powerful tool that lets you track advertising campaigns and overall audience behavior. In a nutshell, Google Analytics lets you see what people do on your website after clicking on your Google Ads. Audience Report in Google Analytics provides you with powerful insights and data on your audience that, when used wisely, can enhance your advertising efforts. With Google Analytics Audience Report, you can find information about your audience, their demographics, interests, behavior, how they found your website, how they engage with it, and whether they are converting. Data made available by the Google Analytics Audience Report can help you rethink and improve your entire Google PPC campaigns.

Facebook ads for eCommerce

Facebook ads, now known as Meta Ads, is an advertising platform where you can run PPC ads across Facebook products and the Meta Audience network. It is developed and owned by the social networking company Facebook (now Meta). Facebook ads for eCommerce offer your eCommerce business a number of display ads options. Dynamic Product ads, Collection ads, Video ads, and Carousel ads are some of the advertising options made available by Facebook ads eCommerce. Facebook ads also provide a rich list of ad placement options. You can choose to have your ads appear as a Facebook story, on Facebook Messenger, or inflow with other posts on your target audience timeline. With Facebook ads for eCommerce, you can also choose to have your ad message appear across all placement options.

Why use Facebook ads?

There are over 2.9 billion Facebook users. With such a massive user base, it is undeniable that your potential customers are on Facebook. Implementing Facebook ads as a part of your advertising strategy is a sure way to put your eCommerce business right in front of potential buyers. Facebook ads offer eCommerce lots of opportunities that are likely not to be found anywhere else. From a robust analytic platform to the ability to target a very specific audience, Facebook ads can give you the desired results and are usually very affordable. Facebook ads are also a great tool for creating awareness for your eCommerce business. Running Facebook eCommerce ads can put your eCommerce business in front of a whole new set of people, thus bringing in new likes and increasing your number of followers.

Facebook Audience Insights

Facebook Audience Insights is a powerful tool that provides businesses with information about their audience. This information can then be used by these businesses to create ads that resonate with their audience. Facebook Audience Insight can help eCommerce businesses determine the right kind of ad for a specific audience to make sure it is relevant for them. Facebook Audience Insights provides you with information about people who are directly connected to your eCommerce page, people who are in your custom audience if you have one created, and people who are on Facebook in general. This tool provides more information about your target audience than just their age and gender. It provides a ton of demographic information, interests, and behavior of your audience. When used wisely, this tool could be a game changer for your Facebook PPC efforts.

Google and Facebook ads strategies for eCommerce

Google ads strategy for eCommerce

• Using Negative Keyword

When creating a Google eCommerce ad, you choose a list of keywords you want your ad to appear for. Using negative keywords is the exact opposite. We recommend using negative keywords as it lets you filter out the search you do not want to appear for, thus gaining more control over your ad.

• Creating a separate campaign for each of your products

One tip we give eCommerce businesses with multiple products is to create a separate campaign for each of their main products. We believe this makes it easier to track the performance of individual products and optimize each one as needed.

• Include a special offer in your ad

Adding a special offer on your Google eCommerce ad can increase your ROI. A simple “free shipping” tag can set you apart from other ads, thus making ready-to-buy shoppers click your ad.

Create a Google eCommerce ad

• Log into your Google Ad account

The first step to creating a Google eCommerce ad for your eCommerce business is to visit the Google Ads website. Click the “Start Now” button to create an account if you don’t already have one.

• Select your desired campaign type

Once you are in your Google Ads dashboard, click the button that reads “Create your first campaign.” You will be given a list of options to select your campaign type including ‘Search,’ ‘Shopping,’ and ‘Performance Max.’ For most eCommerce businesses, we recommend Performance Max. This lets you reach audiences across different placements with a single ad.

• Customizing your Audience

Before setting out to create a Google ad for eCommerce, you should have mapped out your target audiences. At this stage, you select who you want to see your ad. You may choose to show your ad to an entire country or select a small city in your state. You also have the option to select the devices you want to target.

• Set your preferred budget

Google ads for eCommerce lets you set a daily budget. Keep in mind that Google can go over this budget. As a result, we recommend you adjust your budget weekly as you see fit to avoid spending over your monthly budget.

• Choose your keywords

Keywords are what trigger your ad in searches. Select keywords that you are sure a potential customer will type into Google when searching for a product you sell.

• Create your ad

This is where you create your eCommerce ad as you want it to appear on Google. Use keyword phrases in your headline and focus on the major benefits of your product and special offers in your ad description.

• Conversion tracking

Google ads for eCommerce provide you with a number of tracking options. We recommend you set up conversion tracking to measure and evaluate the effectiveness of your Google eCommerce ad.

Google eCommerce ad example

Here are some Google eCommerce advertising examples to learn from.

1. Add star ratings to your Google ads for eCommerce

2. Create a sense of urgency with an added incentive.

3. Display a discount on your ads

4. Use unique imagery

5. Promote different categories

Facebook Ads Strategy for eCommerce

Facebook Ads may possess the ability to let your eCommerce business reach new paying customers but to get the best results possible it all comes down to how you use the tool. This is why you need a mapped-out plan that can help you achieve the one goal of every eCommerce business: meeting sales targets. Here, you will find a few Facebook Ads strategies for eCommerce to get you off the ground.

• Set up your Meta Pixel

Meta Pixel, formerly known as Facebook Pixel, is a piece of code you add to your eCommerce store. Setting up Meta Pixel allows you to track activities that take place on your online store after a user clicks your ad and lands on your website. It lets you know how much sales and revenue are coming from the clicks on your ad. With data from Meta Pixel, you can optimize existing Facebook ads, build a targeted audience, and retarget a set of users who have taken a specific action on your website. For example, you can retarget users who abandoned their cart without checking out. You could also promote a particular product to only a set of users who added that product to their wish list. Without Meta Pixel on your site, you cannot achieve any of these.

• Reach more people with lookalike and custom audiences

Facebook lookalike audiences are people who have not interacted with your eCommerce business in any way but are similar to people who have. Custom audiences, on the other hand, are those who have interacted with your business in one way or the other. A list of users who abandoned your cart is an example of a custom audience. Retargeting them with the right message can help them go through with their decision to buy. You can also retarget a custom audience of existing customers by offering discounts on a new product.

• Determine the right display ad option for the audience and goal

Facebook Audience Insights provides you with tons of information about your audience. With this, you can determine the type of ad display option that would result in better engagement. Collection ads may be perfect for some audiences while carousel ads may be the right choice for another audience. As you consider the right display option for a campaign, make sure to also keep your goal in mind. If you want ads to be targeted at each potential customer based on their interest and behavior, then a dynamic ad is your best bet.

Create a FB eCommerce ad

Once you’ve studied and understood your audience with Facebook Audience Insight and you have created the right strategy to reach them, it’s time to create your Facebook Ad.

• Create your eCommerce Facebook Page

If your eCommerce business does not have a Facebook page already, you will need to create one right away to be able to run Facebook ads for eCommerce.

• Visit the Facebook Ads Manager

Every activity relating to setting up your Facebook eCommerce ads will be done from the Facebook Ads Manager.

• Choose your campaign objective

In your ads manager, click the green button that reads “Create Ad.” You will be prompted to select a campaign objective. You can select an objective from a list of options including Awareness, Consideration, and Conversion. Unless your eCommerce ads strategy requires a different point of focus, conversion should be the aim of your online store. Choose your campaign objective, name your campaign, and move to the next step.

• Set your preferred budget

With Facebook ads for eCommerce, you get to decide how much you want to spend. The figure you enter in this section defines the maximum amount of money you wish to spend. You can then set whether this is a daily budget or a lifetime budget. A daily budget tells Facebook you want to spend this amount daily while a lifetime budget says this is the maximum amount you want to spend as long as you keep this ad running.

• Set your target audience

This determines who your ad will be shown to. Facebook offers you a robust tool to target a specific or customized audience. The values you enter here are important for the success of your eCommerce ad campaign.

• Select your preferred Facebook eCommerce ad placement

Ad placement is where your eCommerce ad will appear on Facebook. You can select from a list of options including Instagram and Messenger. However, Facebook recommends using the automatic ad placement option.

• Creating the display ad

At this point, you create the actual ad and get to see how it will appear across Facebook. You may use an existing post or create a new ad. This is where you determine how your ad will display, be it a carousel, video, or single image.

• Publish your ad

The last step is publishing your eCommerce ad. Click the “Publish” button and your ad will be submitted. You will be required to wait between a few hours to a day for Facebook to review your ad before it gets published.

eCommerce Facebook ads examples

Here are some Facebook eCommerce advertising examples to learn from.

1. High-quality images of your product in your Facebook eCommerce ad can help you stand out.

2. Giving a face to your product adds a human touch, especially if you are a fashion brand.

3. Carousel ads can help you show off a range of your eCommerce product.

4. Highlight the problems your eCommerce product solves.

5. Use testimonials and social proof in your Facebook eCommerce ads.

Which ad platform is better?

Facebook eCommerce ads and Google eCommerce ads are both powerful online advertising tools for eCommerce businesses. They both have their strengths and we recommend that your eCommerce business use them both as part of an overall advertising strategy. Facebook eCommerce ads and Google eCommerce ads are both good at what they do. Leaving one out would mean losing out on a huge opportunity to target a whole different group of potential buyers. Facebook eCommerce ads can help eCommerce businesses that are looking to increase awareness for their products. Facebook eCommerce ads offer you the right targeting options to display your eCommerce business and its product in front of a new audience. With Facebook eCommerce ads, you can also retarget individuals who have interacted with your eCommerce business with specific messages aimed at conversion. Google eCommerce ads are best for your eCommerce business when you wish to display your product in front of users who are actively searching for it. This makes Google ads effective as you are targeting potential customers in their buying phase. Our professional advice is that you create two main ads. On one hand, you should create a Google eCommerce ad that targets users who are ready to buy. On the other hand, you should complement that with a Facebook eCommerce ad that is retargeting a custom audience or building brand awareness with a new audience. Both of them working together will help you scale your eCommerce business.

To wrap it all up… For an eCommerce business, the only way to reach a new audience online is through a good ad campaign. Most times, an ad campaign is also required to get existing customers to shop for more. With shopping ads generating over 80% of all clicks, your eCommerce business needs a solid advertising strategy if you really want to meet sales targets. At Nomadic Advertising, this is what we do best. We are advertising experts and we can create the perfect eCommerce advertising strategy that will constantly keep your eCommerce ads on display for ready-to-buy shoppers. To ensure your eCommerce store gets the most out of your advertising budget, we use both Google eCommerce ads and Facebook eCommerce ads as part of a bigger marketing strategy, thus reaching a wide selection of online shoppers who are interested in your product. Contact us today for a result-driven eCommerce advertising strategy or book a FREE 30-minute consultation with us to discuss which option is best for you.

Key Takeaways

• eCommerce PPC is an eCommerce advertising model where you only pay when your ads are clicked.
• Both Google and Facebook are ad publishers offering advertisers PPC advertising.
• Google eCommerce ads and Facebook eCommerce ads both provide robust solutions to create high-converting ads.
• The best PPC strategy will be to use both Google eCommerce ads and Facebook eCommerce ads for maximum results.

The post eCommerce Ads: Which is the best option Google or Facebook? appeared first on Nomadic Advertising.

The term E-commerce refers to the buying and selling of products or services online and it’s a widespread practice that has revolutionized the way in which people do business. As the use of the internet keeps growing and evolving it is no wonder e-commerce has become an essential part of several business operations. The reason behind this is fairly obvious: the internet allows businesses to reach their customers well beyond their physical location and establish different, perhaps even closer, relationships with them.

The usual method for companies and business owners to sell their products online included using several different platforms, such as eBay and Amazon, creating custom websites, and even setting up online stores on e-commerce platforms, such as Shopify.

Nowadays there is a much simpler option that has grown thanks to the increasing popularity of WordPress. Many business owners are now opting for the WooCommerce plugin, which conveniently allows them to set up an online store on their WordPress page. WooCommerce is highly customizable and offers valuable tools, allowing businesses to create a unique brand identity and user experience.

What is WordPress?

If this WooCommerce plugin sounds like exactly what you were looking for but you are not a complete expert on WordPress, that’s okay. Let’s start at the beginning and familiarize ourselves with every topic we will be covering in this useful guide.

First things first: WordPress is a free, open-source content management system (CMS) that allows users to create and manage websites easily. It offers a wide range of themes and plugins, which is exactly what we use to customize our client’s websites to their liking. One of the biggest perks of WordPress is that it is a very user-friendly platform that offers a simple interface that doesn’t require previous coding experience. It is also highly scalable, meaning it is perfect to allow websites to grow as their business expands, and search friendly: it is optimized for search engine ranking.

What is WordPress used for?

We have personally been working with WordPress for years now, which has allowed us to see firsthand the many advantages of WordPress and how flexible it is: it can be used to create any website, from a simple blog to a complex e-commerce store and much more.

Here are some of the most common uses for WordPress:

• Blogging: It was originally created as a blogging platform and is still widely used for this purpose. The platform offers various blogging-specific features, such as post-scheduling and social media integration.

• Business websites: WordPress is an ideal platform for businesses of all sizes to create professional websites. Its wide range of themes and plugins allows businesses to create customized websites that reflect their brand and meet their needs.

• E-commerce websites: Businesses can use WordPress to create powerful e-commerce websites that handle transactions and inventory management. With the WordPress WooCommerce plugin, businesses can easily set up an online store and start selling their products online.

• Portfolio websites: WordPress is a popular platform for creatives to showcase their work online. With its easy-to-use interface and customizable themes, users can create a professional portfolio website highlighting their skills and experience.

What is WooCommerce?

Now that we have covered the basics, let’s return to the topic at hand.

WooCommerce is an open-source e-commerce plugin designed to integrate with WordPress websites. The plugin was first released in 2011 by WooThemes, which was later acquired by Automatic, the company behind wordpress.com.

What is WooCommerce used for?

In a nutshell: WooCommerce is a free customizable plugin that allows users to turn their WordPress website into a fully functional online store. It is used for setting up an online store and selling products and services within minutes. The plugin will definitely help e-commerce companies to grow their business by making it easy for their potential clients to make online purchases directly from them, without the need for third-party websites. This plugin also includes product management, payment processing, tax calculations, and shipping options, as well as a very useful B2B extension.

However, the plugin alone is not enough to guarantee the business’s success, we also recommend paring a solid website with a thorough  eCommerce marketing strategy to ensure clients can find the website in the first place, understand the brand’s identity, and eagerly buy their products.

The WooCommerce B2B extension is a comprehensive wholesaler solution we use to optimize our clients’ online stores for both B2B and B2C customers. The versatility of WooCommerce is definitely one of its major benefits:

• Users can sell physical products, digital products, or a combination of both
• It also supports multiple payment gateways, such as PayPal, and stripe
• It allows for tax and shipping calculations
• It is fully customizable, meaning users can create a unique online store that meets their needs.
• WooCommerce suits businesses of all sizes, from small online stores to large e-commerce websites.

WooCommerce Requirements

If you are as excited as we are about this WooCommerce plugin, chances are you’ll want to add it right now to your WordPress website, but hold on for just a second. Before adding the plugin, there are a few requirements you need to meet:

• WordPress: The first one is the most obvious one. Since WooCommerce is a plugin for WordPress websites, the website must have WordPress installed and running.

• PHP version: WooCommerce requires a PHP version 7.2 or higher. This is because the plugin uses features only available in newer versions of PHP.

• MySQL version: WooCommerce requires a MySQL version of 5.6 or higher given that it uses features that are only available in newer versions of MySQL.

• SSL certificate: For secure payment processing, WooCommerce requires that the website has an SSL certificate installed. This ensures that customer data is protected during transactions.

• Hosting: WooCommerce can be resource intensive. So it is recommended to use a hosting provider that can handle the demands of an e-commerce website.

How Does WooCommerce Work?

One of the things we most value about WooCommers is that we can customize the appearance of our client’s stores, manage orders and inventory, and accept customer payments. Here is how the plugin works:

1. Install WooCommerce: The first step is to install the WooCommerce plugin on your WordPress website. This can be done through the WordPress plugin directory or manually uploading the plugin.                                                                     
2. Configure settings: After installing WooCommerce, you will need to configure the settings for your store. This includes setting up payment and shipping options, adding products, and creating product categories.
3. Customize the appearance: WooCommerce comes with a range of themes that you can use to customize the appearance of your store. You can also use custom CSS or HTML to further customize the design.
4. Manage orders: WooCommerce makes it easy to manage orders and track inventory. You can view orders, manage refunds, and update stock levels from the WordPress dashboard.
5. Add extensions: WooCommerce has a range of extensions that can add additional functionality to your store. This includes features such as subscriptions, memberships, and bookings. To boost SEO efforts and make your products stand out, you can buy WooCommerce SEO plugins and add them to your store.
6. Start selling: Once your WooCommerce store is set up, you can sell your products online. Customers can browse your store, add items to their cart, and make purchases using the payment methods you have set up.

Optimizing WooCommerce for SEO

We advise business owners to take steps to optimize their websites for SEO to ensure that their WooCommerce site performs optimally. This will make the site visible to search engines. Here are some tips on how we optimize our client’s WooCommerce site for SEO and performance.

Improve site speed and load times

Site speed and load times are critical factors that impact user experience and SEO. Slow-loading websites can lead to high bounce rates, decreased traffic, and negatively affect search engine rankings. To improve site speed, we do the following:

• Compress featured images to reduce their file size without compromising image quality.
• Use caching plugins to store website data and improve website performance.
• Use a reliable web hosting service that can handle website traffic and provide fast website loading times.

Setting up SEO-friendly URLs and metadata

Seo-friendly URLs and metadata are critical to optimizing a website for search engines. A well-structured URL and metadata can help search engines understand and rank a website’s content accordingly, which is why we recommend:

• Using descriptive and concise URLs that accurately describe the content on the page.
• Using header tags (H1, H2, H3) to structure your content. This makes it easier for search engines to crawl the store and understand the content of the product pages.
• Use descriptive metadata that accurately reflects the content on each page.

Optimizing product and category pages

Optimizing product pages for search engines involves creating high-quality content relevant to the product that is being sold. This includes using descriptive product titles, writing unique product descriptions, and including high-quality images and videos. We recommend you structure the site by linking category pages to sub categories and product pages. This will make it easier for customers to find what they want.

WooCommerce Website Examples

Now that the importance of WooCommerce is clear, the installation process has been covered and we have even given you some SEO tips on your WooCommerce WordPress website, let’s see some examples of well-known websites that use WooCommerce:

Allbirds

Allbirds is a shoe company that has gained popularity for its commitment to sustainability. Their company uses WooCommerce to power its eCommerce store. The website is clean and easy to navigate, focusing on highlighting the company’s eco-friendly products. Customers can easily shop by product category or collection.

Porter & York

Porter & york is a meat delivery service that uses WooCommerce to handle online orders. The website has a simple and elegant design, with a focus on high-quality product photos and detailed descriptions. Customers can easily browse by product category or search for specific items. Another standout feature is the ability for customers to customize their meat orders by selecting the quantity they want.

Beardbrand

Beardbrand is a grooming company that uses WooCommerce to sell its products online. The website features a minimalist design with a focus on high-quality product photos and detailed descriptions. The website has a menu bar with all the brand products well categorized, and easy to navigate to the product pages and make a purchase.

Blue star coffee roasters

Blue star coffee roasters is a coffee company that uses WooCommerce to sell its products online. The website has a rustic and inviting design, with a focus on high-quality product photos and descriptions. The website’s homepage features enticing images of coffee and links to popular product promotions. Customers can choose the quantity and type of product they want to receive. They can also easily manage their subscription through their account dashboard.

Setting up WooCommerce in 8 easy steps

Here is a step-by-step guide on how to set up a WooCommerce plugin for WordPress:

Step 1: Install and activate the WooCommerce plugin

• Log in to your WordPress admin panel and go to the plugins tab, and click “Add New.”
• In the search box, type WooCommerce then click “Install.”
• Activate the plugin before proceeding.
• After activation, two new tabs will appear on the WordPress side menu, “WooCommerce” and “Products.”

Step 2: Select a host and register a domain name

• Select a web hosting provider, sign up for a hosting account, and select a plan.
• Register a new domain name or use an existing domain that you already own. We recommend you choose a domain name that includes your brand name.
• Once the hosting service confirms your payment, they will send you a confirmation email with your login details.
• Log in to your hosting dashboard and install WordPress. Some hosting providers offer the 1-click installation option.

Step 3: Customize WordPress settings

After logging in, customize basic WordPress settings such as website title, tagline, admin, email address, and timezone. Some hosting providers may also automatically install an SSL certificate for your domain. Review the website admin email address and SSL certificate.

Step 4: Launch the WooCommerce setup wizard

• After activation, Navigate to the WooCommerce page in the WordPress Admin dashboard. Then click on the “Help” option in the screen’s top-right corner.
• From there, select the “Setup Wizard” tab to proceed.
• The setup wizard will prompt you to enter your store location., select your industry, product type, and other business details. Fill in the required details accurately.
• The wizard will also ask if you want to add recommended business features to your store. If you choose this option, the wizard will automatically set a default theme for the store.

Step 5: Customize your WooCommerce store

• To select a new WooCommerce theme, navigate to your WooCommerce.com account download page.
• Click the download icon to save a compressed zip file onto your computer,
• Visit your WooCommerce store, and navigate to the “Appearance” tab.
• Select themes, then click on the add new button
• Select “upload.” Here you can upload the zip.file you downloaded.
• Once the file is uploaded, navigate back to the appearance tab
• Click on themes and select “Activate” to make it live on your site.
• Customize your store’s appearance by choosing a theme and customizing the colors, fonts, and layout.

Step 6: Add products to WooCommerce

• To add products to your store, you can use a template, add them manually, or import them from another service.
• Start by selecting “Products” in the sidebar menu WooCommerce dashboard.
• Provide a title and description, then add a new category for the product.
• In the product data box, select the product type, and add pricing, shipping costs, and other information. There are 4 types of products: simple, variable, grouped, and external or affiliate products. We recommend that beginners select the simple product option.
• Add a short product description and featured images, including a main product image and product image gallery.

Step 7: Set up payment, shipping, and tax options

• Payment Options: In the WooCommerce admin panel, navigate to settings. Choose the payments tab to set up payment options such as PayPal, bank transfer, and credit card payments. Simply click on the toggle switch to enable the payment gateway of your choice, and follow the prompts to set up your account.
• Shipping Options: To set up shipping options, click on the shipping tab on the WooCommerce settings page. You’ll see a list of shopping zones and shipping methods that you can enable. Follow the prompts on your screen to set up your shipping details. Choose the shipping tab to set up shipping options such as free shipping, flat rate shipping, or local pickup.
• Tax Options: To set up tax options on the WooCommerce settings page, click on the tax tab. You can set tax rates, choose the tax calculator method, and apply taxes to shipping and fees.

Step 8: launch your WooCommerce store

After completing the above steps, your WooCommerce store is ready to launch. We recommend you add pages such as “About us,” “Contact us,” and FAQs to your store. Test your store’s functionality and ensure that everything works perfectly. If everything works as expected, you can promote your store using social media marketing, or email marketing.

Setting up a WooCommerce store can be a complex process, but following these steps should help you create a professional-looking online store that is easy to use and navigate.

To wrap things up…

WooCommerce is a versatile plugin for anyone looking to create an online store. It provides a powerful platform for businesses to easily sell their products and services. It also offers a wide range of customization options to fit individual needs. We hope this guide can help you launch your e-commerce website and grow your business. If you think you have what it takes to do it on your own we commend you and wish you the best of luck! If you’d like to get some extra help setting up your WordPress website and then adding the WooCommerce plugin, we’d love to give you a hand. Here at Nomadic Advertising, we offer eCommerce website-building services using the WooCommerce plugin and the full range of its advantages, tricks, and extra perks.

We create professional and effective online stores for small and large businesses. Our service is tailored to meet the unique requirements of each business and we have the expertise and experience to ensure your online store is a success. From building and designing your website to setting up payment gateways and shipping options all the way up to making sure your content is optimized to have the impact it needs in Google’s search results to ensure potential customers can find you.  Book a FREE 30-minute consultation today to see exactly how we can help you achieve your eCommerce goals.

FAQ section

1. Is WooCommerce free?

Yes, WooCommerce is a free and open-source plugin for WordPress. However, there are additional costs to set up your store and customize it to suit your needs.

2. What’s the difference between WordPress and WooCommerce?

WordPress is a content management system (CMS) used to create and manage websites. In comparison, WooCommerce is a plugin that adds e-commerce functionality to a WordPress website.

3. What is the difference between WooCommerce and eCommerce?

WooCommerce is a type of eCommerce platform, while eCommerce is a broader term that encompasses all types of online selling.

4. What is the difference between Shopify and WooCommerce?

Shopify is a hosted e-commerce platform that provides all the necessary tools and resources to create an online store. WooCommerce is a plugin that requires a self-hosted WordPress website to function.

The post Woocommerce: the complete guide to WordPress & E-commerce appeared first on Nomadic Advertising.

Anyone can create a website nowadays. However, it takes specialized knowledge to create a website that generates sales. First and foremost, your target customers should be able to find your site online via search engines like Google.

After finding your site, they must trust you before they buy anything from you. Your website must have all the elements that make a web page trustworthy as well as have functional elements that facilitate online transactions. All these fall under e-Commerce website design, so let’s analyze these elements and requirements in depth to make sure your eCommerce site is as solid as possible

 Why is eCommerce website design important?

• The global eCommerce market is a $4 trillion + market as of 2022 and it is expected to grow tenfold to $58 trillion by 2028.
• It’s clear the world is quickly departing from offline retail purchases.
• Shoppers are increasingly preferring eCommerce convenience as opposed to flocking to physical stores.
• The first touchpoint between many customers and businesses today happens online.
• The growth of social media and reliance on Google to find information online has made it critical for businesses to establish a good online presence, which is as important today, if not more, than renting physical store space.

Creating an eCommerce website is the best way to take charge of your online presence, which is why we can’t emphasize enough the importance of ensuring your eCommerce website is not only functional but also successful.

If you want a website that people will visit and be willing to buy what you are selling then it’s absolutely critical that you take the time to understand the key elements of eCommerce website design, which is exactly what we’ll be covering in this guide.

What is an eCommerce website?

Let’s start at the beginning. An eCommerce website is simply a website that facilitates eCommerce (buying/selling online). ECommerce website design refers to the process of designing that website while taking into account all the features that are specific to eCommerce, the aspects that are made with this particular industry in mind.

What goes into designing an eCommerce website?

The main goal when designing any eCommerce website should be creating a seamless online shopping experience. For this to happen, you must create a site that adds value and makes it easy for site visitors to transact. Such a site must be functional, have a revenue model, and offer a competitive advantage, additionally, it needs a  marketing strategy. These are broad factors of what it means to design a successful eCommerce website, let’s get into the specifics of what the building and design process of an eCommerce website actually entails.

How to build an eCommerce website from scratch

If you are looking to build an eCommerce website from scratch, here’s a step-by-step guide you can follow.

Step 1: Choose an eCommerce platform

You can use eCommerce website builders like WordPress, WooCommerce, and Shopify to create sites from scratch as a beginner with no programming experience.

Different platforms will offer different pros. Most platforms can be differentiated by features and pricing. It helps to look at the pros and cons of each platform individually before choosing one. You can then proceed by creating an account with your preferred platform and registering a website domain or migrating an existing one. ECommerce platforms have domain and hosting plans you can select based on your preferences.

Step 2: Select a suitable theme or template

Website builders have pre-made themes or templates that show you how your website will look and feel. Different eCommerce platforms have different themes to choose from. Most importantly, you can choose free themes or paid themes (if you want a unique site).

While you can select any theme you like based on your own personal preferences, a great eCommerce theme/template should consider the audience and the desired feel. For instance, there are themes that will look more professional than others and this difference could become crucial depending on the type of eCommerce website you wish to build, the products you will be selling and your branding strategy.

Step 3: Customise the website template

Once you have a preferred template, you’ll need to customize it to match your website design goals. Customization will generally involve adding content, configuring site navigation, building website pages, creating product listings or service listings, etc. Depending on the website builder you are using this process might not always require previous coding knowledge, but that doesn’t necessarily mean it will be easy.

Adding different elements to a site and building all the necessary pages can be overwhelming and time-consuming. If you don’t already know how to customize a WordPress site, WooCommerce site, Shopify site, or sites built using other website builders, we recommend you consider hiring a  website design company that specializes in eCommerce sites. Such companies can take care of the building process as well as the design and customization.

Step 4: Setting up a payment gateway

Before your eCommerce website can receive and process orders, you must set up a payment processor. There are many payment methods today. However, most eCommerce business owners choose third-party tools like PayPal and credit cards that make payment processing easy and more secure.

If you are considering payment integrations that don’t involve popular third parties like PayPal, assess the security of the payment integration tool in question. You should also consider the ease of integration with your eCommerce platform, the tool’s PCI (payment card industry) compliance, and the fees you/your customers will pay to use the tools.  As you can see, the best payment options for you will depend on several considerations so make sure you analyze them all before making your final decision.

When setting up a payment gateway, it’s also advisable to think about other integrations like shipping and sales tax. Shipping is a critical part of every eCommerce website. You need a shipping policy (free shipping, flat rate shipping, or variable fee shipping). This should also be accompanied by a return and refund policy.

ECommerce sites also need to consider applicable tax and other fees during checkout. Adding this automatically will call for a seamless shopping/sales experience that doesn’t have hidden fees.

Step 5: eCommerce site testing and launching

The last step of building an eCommerce website is testing. You must test all the features and functionality of a website before launching. Website testing is a rigorous process that involves every element of a site, including buttons, links, emails, etc. By the end of the process, the site should look great, work perfectly on any device, and process payments without a hitch.

Most sites have a beta testing phase open to anyone, including the public, in which everything is tested. A typical testing phase should ensure different emails are sent to the right place before, during, and after purchases. The site should also be tested with different browsers and devices. Additionally, website content should be optimized for search engines (SEO) and be free of errors.

Site testing should be followed by a website launch. Having a perfectly designed website won’t mean much if you don’t make a deliberate effort to “create a buzz”. Website launches can take many forms, including well-calculated marketing campaigns. You’ll need to set up social media pages, create guest posts and press releases (depending on your niche), launch social media campaigns, etc. If you have a budget, you can use paid Google ads or social media ads.

So far we have covered what it takes to build an eCommerce website, now, let’s see the specific eCommerce design aspects that can boost your newly built site. There are several design elements you can consider.

Website design elements

There are some eCommerce website design elements that are more important than others.

These elements will determine if visitors can properly find your site, understand how it works and decide to purchase what you are offering. The most relevant factor we’ll discuss include homepage design, UX design, and SEO.

1. eCommerce homepage design

The homepage is the main page of any website. In an eCommerce site, the homepage design determines the bounce rate to a large extent. Ideally, most visitors will land on your homepage and then visit other pages (product/service pages).

Bounce rate is a measure of the percentage of people who enter and leave your site without visiting any other pages. If your homepage design is “off”, site visitors will leave within seconds of landing on your homepage. So how should you design a homepage?

Key aspects that are a must for an eCommerce homepage

a. Simplicity: We believe simple designs offer better user attention and engagement than complicated ones. Since the homepage is the first page users interact with, it needs to be simple. However, simplicity shouldn’t be mistaken for boring. The goal of a simplistic homepage design is to ensure users don’t get confused about what step to take. They should be able to find things like navigation, menus, search bar, shopping carts, and other crucial eCommerce homepage components with ease.

Let’s take a look at an example:

Swimoutlet’s homepage is a perfect example of simplicity. You know exactly what to do as a first-time or repeat website visitor i.e., sign up, login, or start browsing for different product categories. The homepage also has menus at the bottom that let you visit many different pages and discover information on shipping, returns, clearance sales, about the company, and more.

b. Ideal color:  There is no denying that color influences our physiological responses. Different color palettes trigger different emotional reactions and influence behaviors. For instance, a blue room can induce calmness or feelings of stability and safety.

Swimoutlet’s choice of a blue and white background theme on the homepage is ideal given they are a swimwear brand that customers should find safe and comfortable. Most importantly, blue resonates with water, making it a great color for a swimwear brand.

c. Trust factors: Every eCommerce website homepage needs trust factors. If you have products/services from popular brands, show them on your homepage. Showcasing logos of brands affiliated with your business is also a great addition to your homepage design as it helps to place you as an industry leader and create trust.

Customer testimonials are also important trust factors. Since all eCommerce site visitors look for social proof before purchasing from a website, having testimonials on your homepage makes it easy for potential customers to find social proof.

d. Business info: An eCommerce website homepage also needs to have all the necessary business information such as company information, contact information, shipping policy, refund policy, etc.

Most importantly, when providing company information it’s key that you include the physical location of your business to boost trust, if you have one. Having an online business that also has a physical location can be practical for certain users and serve as a reassuring security measure. If you don’t have a physical location then make sure your other trust factors are in place to aid potential customers feel at ease when purchasing from your site.

e. Featured products/services: The homepage also needs some featured products/services. These should be the most popular products/services or best deals, presented through eye-catching illustrations or design elements, i.e., discounts. However, this shouldn’t be mistaken to mean that the homepage should be transformed into a product listing page. Swimoutlet, for example, has featured products perfectly.

f. Clear CTA (call-to-action): Lastly, an eCommerce homepage needs a clear CTA (call-to-action). You should prompt your potential customers to take favourable action, such as creating an account on your website, becoming a member, adding items to the shopping cart, and later on making the final purchase, etc.

There may be other aspects to consider with an eCommerce homepage, however, the above key aspects are enough to give you a competitive advantage provided they are implemented  correctly.

2. eCommerce UX design

Besides homepage design, another critical eCommerce website design element is UX (or userexperience). Ensuring your eCommerce website is accessible to any potential customers and through any device they might be using will be a decisive factor in your business’s success.

In a nutshell: UX is about making sure your website isn’t distorted regardless of the device your site visitors are using. From our previous example, swimoutlet.com looks great on PC. As shown below, the website also looks great when accessed using a smartphone (iPhone) and tablet (iPad).

Swimoutlet.com accessed on an iPhone

Swimoutlet.com accessed on an iPad

Should you build an eCommerce mobile website?

Building a separate eCommerce mobile website is not always necessary. To make the right choice for your business, make sure you consider UX design from the start, create a website that adjusts automatically and looks great on any device, including mobile devices, and that way you will not require any additional mobile apps.

Incorporating UX design into an eCommerce website

There are many UX design elements to consider to ensure you build a user-friendly website. The most notable include confirming your site can be easily navigated. The site also needs to be fast (loads in 1 or 2 seconds), have a site search function, and have a simple checkout process. The high-quality photos and videos (if any) also need to be optimized in a way that they don’t slow the site down and appear correctly on all devices.

If you are using an eCommerce website builder like WordPress, there are inbuilt UX features that make UX design easier. Here’s the UX design feature for WordPress (elementor WordPress plugin) showing how the site looks on different devices.

3. eCommerce website SEO strategy

Another crucial eCommerce website design element is a solid SEO strategy. Every new e-Commerce site needs content and, most importantly, that content should be carefully created to guarantee the website ranks high on search engines like Google.

A concrete SEO strategy is critical for knowing what type of content to create for your website. It should cover every aspect of content, from keyword research to the actual content creation, keyword optimization, creating meta descriptions, adding title tags and keywords to product photos, and other types of content.

Since there’s a lot that goes into a solid SEO strategy, different eCommerce stores will have different SEO needs. Not every SEO aspect might be entirely relevant for every eCommerce store and the process of optimizing a website can be highly technical, for this reason, we think it’s advisable to hire professional services that can guarantee a customized SEO strategy that will meet your particular business’s needs.

However, if you would like an overview of the process, these are the aspects we think should be involved in an eCommerce SEO strategy:

I. Off-page SEO for an eCommerce website

This includes all factors outside a website that have an impact on search ranking. Typical examples would be social media presence/mentions, and backlinks (links to your e-Commerce site that originate from other websites).

II. On-page SEO for an eCommerce website

On-page SEO is about all factors within a website that impact SEO. This includes keywords, site speed, UX, content, image optimization, meta descriptions, title tags, etc.

III. Local SEO: Target audience for eCommerce website

Local SEO is critical for targeting audiences in specific local jurisdictions, such as a city or town. If your eCommerce website is targeting people in Toronto or Palm Beach, Florida, your eCommerce SEO strategy should reflect the location during keyword optimization, which means searching for location-specific keywords that relate to your business and using the prioritized keywords on phrases, headings, and other internal sections along your content.

IV. eCommerce site speed

As mentioned, site speed is a critical factor in SEO. Google has site speed tools meant to help eCommerce business owners assess and optimize site speeds. A slow site won’t rank very well even if all other factors are perfect.

If you test your eCommerce site and discover it loads in more than 2 seconds, you can try to compress all high-quality images in the site to boost site speed. Other remedies that improve the speed of an eCommerce site include reducing redirects, enabling browser caching, and changing the hosting. Some remedies may be too technical. If you try the above and don’t improve your site speed significantly, consult an eCommerce website design expert.

V. eCommerce site audit

An eCommerce website SEO strategy must include a site audit to determine if your SEO efforts are working. An eCommerce audit will also uncover the aspects of SEO and website design that need to be improved or changed. A simple audit can be done by reviewing the content of your website to make sure it is optimized to meet search engine’s standards, that all the links and backlinks are working, the location pages are in place (if it’s relevant), and that your overall efforts are having the desired effect. For a more thorough audit, you should consider hiring professional help.

eCommerce website examples

Besides swimoutlet.com, there are several other eCommerce websites that are worth mentioning as good examples of what to do while creating your site. Specifically when it comes to having a good UX design, clear CTAs, and a well-curated homepage (that is simple but has important elements like trust factors, the ideal color, important business information, and featured products/services).

1. Hats.com

This website has a great homepage with all the elements discussed above, like a the featured products, clear CTA, and trust factors (renowned brands)

2. Toysrus.com

Toysrus.com is another example of a well-designed eCommerce website. This site looks great on desktop PC and mobile devices.

It also has implemented homepage trust factors and CTAs.

To wrap it all up…

A well-designed eCommerce site is a must if you wish to attract website visitors, build trust and generate sales consistently. As mentioned above, a good eCommerce website needs a superior homepage that is simple but has important elements like trust factors, the ideal theme color, important business information, featured products/services, and a clear CTA. UX design and a concrete SEO strategy are also crucial ingredients of successful eCommerce website design.

To get the website design aspects right, you need to dedicate your time to learning how to design eCommerce websites. You can design your own eCommerce site using website builders, but you need time and expert knowledge to build a site that stands out.

We happen to offer professional help to those in need of expert eCommerce web developers or expert eCommerce website design services. We are eCommerce web designers with decades of combined experience. Find out more about our eCommerce website design services and our comprehensive digital marketing services by booking a FREE 30-minute strategy session, in which we can discuss your eCommerce needs, what should be the best course of action to make sure your business stands out, what type of pages are required, and much more.

FAQs

Can you create an eCommerce website for free?

Yes. It’s possible to use website builders like WordPress and create a free site. However, a free website comes with many limitations. For instance, you won’t be able to get a custom domain or have access to many great website templates. Free websites also have limits on space, security features like SSL certificates, and other key elements that make a website secure and unique.

Can I create an eCommerce website on my own?

Yes! Website builders like WordPress can be used by people with no previous coding experience, but we must warn you: the end result might not be as professional-looking as you’d like and the process can be long. However, if you have the necessary time to learn the building process and find the design elements that will help your business stand out then you should absolutely give it a try. If, on the other hand, you realize it takes more than you were expecting, then hiring professional help might be the best solution fro you.

Which website builder is best for eCommerce?

It depends. Website builders like WordPress can perform better or worse than other builders like Shopify depending on underlying factors. For instance, WordPress is more cost-effective than Shopify. WordPress also has an advantage based on scale and proven capacity. There are over 800 million WordPress sites today (as of 2023) vs 4 million Shopify sites. Shopify, on the other hand, may be best suited for Amazon-like sites than WordPress.

What is the best eCommerce site for beginners?

It depends. As mentioned, different sites will be greater than others for different reasons. However, Shopify is generally preferred by beginners who wish to set up Amazon-like stores quickly. WordPress is great for beginners keen on a cheap, user-friendly, and SEO-friendly website builder.

How often should website content be updated?

It’s recommendable to update the website content or post new content as often as possible. For the best SEO results, website content should be updated weekly. However, if you are posting long-form content, monthly updates will also work for SEO purposes. Keep in mind, updates aren’t enough if the content doesn’t offer significant value, which is why having a solid SEO strategy will make a huge impact on your content.

How often should a website be redesigned?

Generally, the site design should be updated after one to three years. However, the process can be more frequent if there are major site issues revealed after a website audit.

The post eCommerce website design: Everything you should know appeared first on Nomadic Advertising.

There is a lot that goes into a solid eCommerce strategy to make sure your business’s presence is solid and successful. Did you know that link building is one of the most crucial components of every eCommerce website? This is because a strong and diverse backlink profile can help your website rank better in search engines, resulting in increased organic traffic, sales, and revenue.

To that end, it’s evident you need enough knowledge of what link-building is and how to properly do it to find success. Having a clear strategy in place is critical to ensuring that your efforts are effective and efficient. In this article, we’ll give you an overview of link-building for eCommerce and tips on how to develop an effective link-building plan to give you the extra help you needed to take your eCommerce to the next level!

What is link-building?

Let’s start at the beginning. Link-building is the process of getting high-quality links from certain external websites that lead to your own website. Search engines regard these links to be votes of confidence: it’s showing that high-quality websites have enough trust in your site to willingly link back to it. Having a large number of high-quality links can help to boost your website’s search engine rankings.  Link building is a continuous process. So It is important to keep acquiring new links while monitoring the quality of your existing ones.

ECommerce link-building

The process of getting high-quality backlinks to your online store from other websites is called eCommerce link building, and it’s exactly the process that can give you a competitive advantage. It’s no secret the eCommerce market is extremely competitive, and businesses must distinguish themselves from competing websites.

A solid link-building plan can help your eCommerce website stand out, boost its search engine exposure, and attract more traffic.  A well-optimized website with a solid backlink profile can significantly boost your sales and revenue.

What is link-building in eCommerce?

Link building in eCommerce refers to the process of gaining high-quality links from other eCommerce websites that lead to your own. These links can increase the visibility of your website in search engines and drive more organic traffic. When building links for an eCommerce website, it is essential to prioritize links from high-quality and relevant websites. These are the most valuable links and will have the largest impact on your website’s search engine rankings.

How do I create a link for my eCommerce website?

The following are the basic steps you need to create links for your eCommerce website, including:

Determine your link-building goals: What do you want to achieve with your link-building efforts? Setting your goals will help you focus your efforts and determine the links you need to target.

Conduct a competitor analysis: One of the first steps in developing a link-building plan for your eCommerce website is to do competitor backlink research. This includes examining your top competitors’ backlink profiles to determine which websites are linked to them and what types of links they are getting.

Create high-quality content: The crucial aspect of building high-quality backlinks is to provide useful and engaging pieces of content, which will make external websites want to organically link back to your site. Create blog posts, infographics, videos, and other informational content that will interest your target audience and add value to their lives.

Build relationships: Building relationships with other websites in your industry can help you establish yourself as a thought leader. This makes it easier to secure backlinks in the future.

Outreach: Another way to create links for your eCommerce website is to reach out to other websites and ask for a link. All you have to do is contact the webmaster or editor of the website and ask if they would be willing to link to your website.

Guest posting: Guest posting is a method of increasing the number of links to your eCommerce website by writing articles or blog content for other websites. You can include a link to your website in the guest post, which can help drive traffic and improve your website’s exposure in search engines. However, be sure to follow the guest post guidelines to guarantee your content will be published. These guidelines might change depending on the website and owner, so it’s good to research this process beforehand.

Monitor your results: On a regular basis, you need to monitor your backlink profile to evaluate how your link-building activities affect your search engine rankings and website traffic. Then make changes as needed to ensure that your link-building activities produce the desired outcomes. This highly important process will also require a solid understanding of link building and your internal profile, so it would be best for you to do some additional research to make sure you know what you are doing. If you’d like for us to create a more in-depth blog about this topic let us know! You can also reach out to us and let us give you a hand will this whole process.

Link-building strategies for eCommerce

Link building can be a difficult and complicated task, so it’s key to have a concrete strategy in place to make sure your efforts are successful and effective. There are also several link-building strategies available for eCommerce websites. It is essential to select the most relevant and effective techniques for your site.

Here are some of the most common eCommerce link-building strategies we think should be part of  the toolbox of every eCommerce owner:

Create valuable content: Developing valuable, shareable content can help you attract links naturally. If your content is high-quality and relevant to your audience, people will be more likely to share it and link to it from their websites. This can help you build a strong online presence and drive more traffic to your eCommerce site. Creating a blog is a great example of this practice. As long as it is relevant and well-written we are sure it will be link-worthy content.

Focus on quality over quantity: An important step in developing a successful backlink strategy is to prioritize quality over quantity. A few high-quality backlinks are preferable to several low-quality ones. Search engines value quality over quantity, so be sure you’re only obtaining links from relevant, authoritative websites in your niche.

Reach out to industry influencers: Another backlink strategy is to reach out to industry influencers and ask for a link. Connect with industry bloggers, influencers, and websites and offer to guest post or contribute quality content in exchange for a link back to your website. This will assist your e-commerce site in reaching a larger audience and increase your internet visibility.

Utilize broken link-building: Broken link-building is a strategy where you look for broken links on websites related to your niche and offer a link to your website as a replacement. This can help you build valuable backlinks while also improving the user experience for visitors to the website you’ve linked to.

Use internal linking: Internal linking is an important aspect of any backlink strategy. By linking to other pages on your website, you can help distribute link equity and increase your website’s overall authority. Make sure you’re linking to high-quality, relevant pages on your site to maximize the benefits of internal linking.

Offer link exchanges: Link exchanges are another effective way to build backlinks for your eCommerce website. Reach out to other eCommerce websites and offer to exchange links. This can help you build valuable backlinks while also improving the user experience for visitors to both websites.

Utilize social media: Social media is a powerful tool for promoting your eCommerce website and building backlinks. Share your content on social media and encourage others to share and link to it. This can help you reach a wider audience and increase your online visibility, driving more traffic and sales to your eCommerce site.

Backlink strategy for eCommerce

Did you know that a link from one website to another is referred to as a “backlink” or an “inbound link”? Well, a properly outlined backlink strategy is essential for the success of any online business and it’s also an essential part of your link-building strategy.

Your plan of action should include:

• Your objectives
• Target audience
• The types of links you want to obtain

Backlinks are critical in determining a website’s rating on search engines such as Google. A significant number of high-quality backlinks to your website indicates to search engines that your site is trustworthy and relevant.

When it comes to developing a backlink strategy for your eCommerce website, it’s important to focus on building high-quality links from authoritative sites in your niche. This means seeking out opportunities to collaborate with other eCommerce businesses and bloggers and creating valuable content.

It’s essential to avoid shady or unethical backlink-building tactics, such as buying links or participating in link schemes, as these can actually harm your search engine rankings. Although link-building doesn’t have to be an impossible task, it does come with a certain difficulty and the necessary knowledge to do it right. If you fall into some negative practices, also known as black hat link-building,  you risk being penalized by Google, so it’s highly important to ensure you are doing it right and following Google’s Webmaster Guidelines.

By focusing on building high-quality backlinks, you can create a strong foundation for your eCommerce website and drive more traffic and sales to your site.

Competitor Backlink Analysis

A competitor backlink analysis is when you conduct a detailed and extensive assessment of your top competitor’s backlink profiles. By doing this, eCommerce business owners can gain insights into how to go about their own link-building process. Conducting this analysis will also help find relevant sites you can partner with and link to. To give you an idea, here at Nomadic Advertising before analyzing our clients’ competitors’ backlinks, we first assess our client’s domain authority. This way, we understand where the client’s website stands and know which strategies to implement.

For a basic competitor backlink analysis, you can:

1. Start by knowing who your competitors are

2. Input keywords or phrases relevant to your niche in a search engine like Google

3. Make a list of the relevant sites closely related to your business listed in the search results, as these are your competitors.

4. You can use several tools to perform backlink analysis, like MOZ pro.

To wrap it all up 

By this point, we hope you can agree with us on just how necessary it is to have a link-building strategy for your eCommerce website’s success. It not only improves the site’s exposure and rating on search engines, but it also drives traffic and builds trust with potential customers. To develop an effective link-building strategy, concentrate on obtaining high-quality links from relevant and credible domains. You must also continuously create quality material and interact with your audience.

We hope this guide can help you get your link-building strategy going and take your eCommerce website to the next level. We can’t emphasize enough the need to do it right, playing by the rules and taking advantage of only white hat link-building tactics. If after reading our helpful guide you are still unsure of where to being,  we would be more than happy to help. At Nomadic Advertising, we have a vast knowledge of SEO best practices and strategies to help you reach your goals. We would love to discuss your specific needs and develop a customized link-building plan to help your business thrive! Reach out and book a FREE 30-minute consultation with us. Let’s work together to make your eCommerce site a success!

Key takeaways

• Link building is a critical component of SEO for eCommerce businesses.

• ECommerce link-building requires a deep understanding of the industry and specific challenges.

• High-quality content is vital to an effective link-building strategy.

• Competitive backlink research can assist you in identifying opportunities and understanding the competitive landscape.

• Backlink building for eCommerce requires an emphasis on quality, relevancy, and value.

The post ECommerce link-building appeared first on Nomadic Advertising.

ECommerce is the future. It is all about selling things online via websites, apps, social media, etc, taking the business to a whole new level. What was once an uncertain endeavor is now a solid and growing reality, which is why the viability of the eCommerce industry is no longer in question. The eCommerce growth rate globally is expected to average 10.4% and surpass $6.3 trillion in 2023. In 2021, the global eCommerce growth rate hit a record 17.1%, attributed to a global pandemic that made governments initiate lockdowns and force more people to shop online. To put it into perspective, in 2022, North America accounted for $1.14 trillion of Global eCommerce sales, and we are confident 2023 will be even bigger.

So, there is no question about it: the eCommerce market is vibrant and growing at a fast pace, but do you have what it takes to ride this wave and take your eCommerce business to the next level? Therein lies the importance of eCommerce marketing. We truly believe regular individuals who run small to medium-sized businesses and wish to be a successful part of this industry must understand eCommerce marketing. Having a solid company and a good product it’s, of course, a huge part of what will help you succeed, but marketing is how people will find out about your product, what will make them interested in what you have to offer, and ultimately is the tool that will help you grow and take your business to the next level.

What is eCommerce marketing?

In the simplest terms, eCommerce marketing is any promotional tactic that drives traffic to an online store and converts that traffic into actual sales. Effective eCommerce marketing also turns existing customers into long-term buyers and marketers of your business. Knowing how to take advantage of every marketing tool at your disposal will be key to your eCommerce’s growth and will definitely set your business apart from the competition.

What goes into an eCommerce marketing strategy?

To be effective with eCommerce marketing, you must start by crafting a good eCommerce marketing strategy. While online marketing strategies will vary depending on several factors like the niche or type of business, we have come up with a list of “must-haves” for any eCommerce marketing plan that is bound to work today.

Here’s a summary of what your strategy should contain:

1. ECommerce content marketing

Content marketing is undoubtedly the most important component of an eCommerce marketing strategy since most eCommerce today happens via websites and apps. These platforms need content in the form of product descriptions, blog content, product reviews, pictures, and videos in order to attract organic traffic from search engines, as well as keep and convert such traffic into actual sales.

Although there are certain key aspects that must be part of any content strategy, a good starting point will be to keep Google’s recommendations in mind. 84% of all internet users use Google to search for information online, and these are exactly the people you want to target and transform into customers. To do so, creating a content marketing strategy aligned with Google’s recommendations is, therefore, critical.

Moreover, every eCommerce content marketing strategy must be done with search engines in mind (mostly Google), but it also needs to consider audiences. What do your website visitors see when they first land on your website? Do they find what they are searching for?

Our main advice is that content shouldn’t simply be made for search engines. For example, having a blog that meets every SEO requirement to have a good ranking on Google is of course part of the main purpose, but it should never be the only one. The content should also provide valuable information for the reader, be useful, entertaining, and maintain a high-quality standard. Finding the balance between what search engines value and what potential customers are looking for should be the ultimate goal. Let’s explore that in detail.

• High-quality content

The most important ingredient in content marketing is making it high-quality and relevant. It has to be original, a piece of content that not only answers most questions potential website visitors might have, but also earns their trust, and convinces them to take favourable actions like buying something, leaving positive feedback, sharing a link, etc. High-quality content interacts with website visitors and creates positive attention and action better than any other marketing method.

In order for you to know what topics you should focus on and exactly how to create high-quality content, you will need to research your industry extensively. You could also benefit from feedback tools that can tell you what kind of content your target market wants. On a personal note, we recommend you find a balance between informational and promotional content, at 80% and 20%, respectively. Remember, your purpose should not only be to sell a product, you are also engaging with your audience and becoming a useful resource for them, which is why the information you add also needs to be relevant, unique, and interesting. Most importantly, content shouldn’t be spammy or made solely for ranking using various tricks. Google has been clear on any attempts to compromise search results quality and overall search experience.

• Consistent content

The quality also needs to be backed by consistency. Having high-quality content will only get you so far if you cannot produce it on a consistent level.  Search engines like Google really value active websites that produce high-quality content regularly.

A site that offers its audience new and valuable information consistently will rank better on SERPs (search engine results pages) than a dormant site that was simply set up and left alone. Examples of content that should be produced/updated regularly include product pages, category pages, blog posts, newsletters, and videos.

2. eCommerce SEO strategy

By now it should be clear why SEO is such a big part of eCommerce: most internet users use Google to search for information and products/services to buy online, and SEO is the key to making sure your business is ranking high on those searches. Since Google ranks written content, pictures, videos, and other types of content, an SEO strategy is paramount for the success of any type of content online.

Given how most internet users focus on page one of Google’s search results, your strategy should not only guarantee you have a solid position, but it should also boost and maintain your ranking, but how exactly can you achieve this?

Let’s discuss a few of the most important areas you should be focusing on when doing SEO for eCommerce:

SEO for eCommerce product pages

Product pages are arguably the most important pages of an eCommerce website or platform. They contain the products you are selling, corresponding descriptions, and other important information. Given the crucial role they play on your website, it’s fairly obvious the need for product pages to be SEO-optimized.

These are the basic requirements for a good product page:

• They need to feature keywords that potential customers use on Google to search for such products.
• Product pages also need to have titles and meta descriptions with the right keywords.
• They must contain structured data, which ensures they generate rich snippets on SERPs that drive more clicks and online sales.
• Product pages also need an FAQs section that answers all commonly asked questions about the products.

Example: FAQs in an eCommerce site. (Image source)

• Product descriptions are another opportunity to showcase high-quality content.
• It also helps to have verifiable customer reviews and testimonials on product pages.

Example: Customer reviews in an eCommerce site. (Image source)

The post ECommerce marketing: the complete guide appeared first on Nomadic Advertising.

Building your e-commerce brand can take time and effort in the modern market. Thousands of new brands are emerging pretty much every day for every industry you can think of, which means making yourself stand out is an even bigger challenge.

But don’t despair! Let’s discuss e-commerce strategies you can use to make a dent in your niche. No matter how high the competition is, we’ll help you stand out.

What Is eCommerce branding?

Let’s start at the beginning. E-commerce branding is a process where you create a unique identity for your business in the minds of your target consumer.

ECommerce branding involves everything that transmits information about the company, from logos to the mission of the company and the tone of voice in which the company conveys its message. The visual elements are just one part that establishes the eCommerce branding. An organization must ensure its actions align with the image they have already established every time.

Importance of branding in eCommerce

Building your brand is mandatory to establish your unique identity in a world where global eCommerce is constantly competing. There are a ton of benefits that can convince you to work on your eCommerce brand. Take a quick peek at the list of benefits of implementing branding strategies to comprehend the importance of it.

• Increased revenue & profit margin
• Connect with potential customers
• Lowers customer acquisition cost (CAC)
• Flexibility of Operations
• Better Convenience for Customers
• Increased Customer Outreach Range
• The ability to provide a Detailed Overview
• Better Scalability
• Targeted marketing opportunities

What are the best eCommerce online branding strategies?

1. Identify your target audience

Before you start building your brand, you need to choose the right audience. If not, who’ll be interested in your products and brand? Who exactly is the ideal customer base that your brand will deal with?

These questions may confuse you initially, but once you start figuring out the answers, you’ll find your target audience, and it’s all smooth sailing from there.

Determining your target customers has a lot of benefits, including:

• Generating relevant content targeted toward individuals within the audience
• Creating campaigns that lead to conversations
• Personalizing the User Experience (UX)
• Improving target approach
• Investing in the right direction for better ROI

MailChimp is a great example, which made it clear to everyone who their target audience is.

2. Decide on the brand’s name

What’s a brand without a name? Your brand’s name is something your consumers will identify you with. Even when you have a great logo designed by one of the industry’s finest, your name is something people will always refer to first.

 A brand name doesn’t just identify the brand itself; it also expresses what it offers. It can go as far as influencing an individual’s decision to buy your product. So when choosing your brand name, ensure it’s something unique and catchy. 

You can create branded names if you combine two or more words. For example Pinterest, their name came from combining “Picture and Interest.”

Once you’ve decided on the name, check whether the domain and social handles are available or not.

3. Design a memorable logo

When you’re thinking about Starbucks, what’s the first thing that comes to your mind? The shade of green that’s on their logo. There’s your answer as to how powerful a well-designed logo can be.

When you’re thinking about Google, You always think of the colors of each letter when you see the assembly of the letters together.

A well-designed logo is a piece of visual information that will pop up in people’s heads as soon as your brand is mentioned. So when deciding on the logo design, make it something that conveys the tone of your brand right away.

Also, if you want to keep it simple and use your brand name as a logo, remember to use an easily readable font and the right size, so the name is as clear to view and read.

4. Create branded packaging

Let’s say you received a package on your doorstep that is a plain white box with no markings or name on it. The most reasonable first reaction you would have can be confusion, not being sure what is in the box, who it is from, etc. The first question that might pop into your mind is “did I get scammed by a Chinese dropshipper?”

When sending your products out to your customers, you don’t want them to feel scammed or confused. You want them to get excited about receiving what they ordered. Branded packaging serves that purpose.

Designing your branded packaging in a color tone similar to your branding image helps you maintain consistency while giving your products a unique identity.

Görtz shoes designed by the German creative agency Thjnk.

5. Establish brand values

Your brand value determines the following main things:

• Identity
• Message
• Personality
• Your Story
• Action
• The behavior of the organization
• Decision-Making Process

6. Build your brand’s authenticity

Brand authenticity determines how genuine a brand is regarding its services, products, values and how it presents itself. Different aspects factor into brand authenticity, and it’s up to you to look out for all of them.

90% of consumers agree that brand authenticity is what they consider when choosing a brand to buy from and support. But how do you build your brand’s authenticity?

Our motto is: “Transparency is everything.” With all the different social media platforms, it’s tough to hide anything from your consumers and transparency will be your biggest weapon to win the battle for authenticity.

Be transparent with every single thing. Your policies, how you operate, your plans, how your brand deals with different scenarios, and what you have planned. Remember to reveal every single piece of information that affects your customers.

When you’re open with your consumers, they start trusting you because they feel validated when they receive information about different aspects of your brand.

Here are a few tried and tested methods of building brand authenticity:

• Create Personal and Relevant Content: You can schedule posts on your blog and social media platforms to inform your customers about different products or upcoming events regarding your brand.
• Participate In Industry-Related Forums: There are tons of relevant groups for every industry on different social media platforms. Join the community, and share your brand and ideas with everyone to attract curious eyes on you.
• Get Acquainted With The Big Shots of the Industry: Many professionals and influencers have been in your target industry for a long time. Approach them, bond with them. You’ll get valuable advice for branding strategies and chances to promote your brand in front of a bigger and better audience.

7. Decide on your brand’s tone and voice

When Native, a deodorant brand, started their journey, its message was: “Deodorant that isn’t a chemistry experiment.” The message is simple, but it makes you reconsider the deodorant choices you have made up until this point. 

When you have a confident yet welcoming tone that shows genuine concern for your consumers, you establish your presence in the market.

The voice should also be clear and confident, expressing the goal your brand is trying to achieve.

8. Craft a mission and vision

The mission statement of your brand describes what it’s all about. If you ask yourself three questions “why, how, and what,” the answers are the purpose, the mission, and the vision of your brand.

Your mission statement expresses the immediate impact you want to have with the products your brand is offering. For example, you may want to deliver home security services like SimpliSafe:

Or you can deliver magnificent magnet posters like DisPlate.

In either case, the mission and vision of your brand should always be upfront. But to do that, you must decide what you’re trying to deliver to your target audience.

Your vision statement is the big picture you have in mind for your brand in the near future, the compass that’ll help you navigate the stormy seas of brand improvement and maximum contention of your customers.

When you have a clear vision statement, people will often remember your brand just for the clarity of your mission vision.

9. Build a catchy tagline

Everyone remembers Arnold’s “Hasta La Vista” from Terminator 2 or Carrie-Ann Moss’s “Dodge this” from The Matrix.

A tagline is a one-liner that will hopefully have a positive and lasting impact on your consumers and potential customers. It’s something catchy that people will remember you by.

A tagline should always express the core objective of your brand within a single sentence, ideally be to the point and depict your brand so that it’s more appealing to the audience.

To give you a better idea, here are some of the catchiest taglines from different major favorite brands:

10. Create and maintain brand guidelines

Creating a detailed branding guideline is your best bet to maintain consistency within your brand.

A branding guideline includes the specific path you will take to maintain consistency with your brand’s mission, vision, tone, and voice. Your brand guidelines determine what your brand is about, its actions and its principles.

It’s more of an old-fashioned rulebook that’ll help you maintain your brand identity. And, of course, your brand identity is more than just your logo and a fancy tagline.

Here’s what your brand guideline should include:

• Details about the mission, vision, and values of your brand
• Guidelines on the usage of your logo with proper permissions
• Color palettes
• Font size
• Default tone of voice
• Grammar rules for posts (social media and blog)
• Different design elements (images/ photographs, icons, etc.)
• Business cards
• Letterhead designs

There are no specific rules for creating a brand guideline, but the list above contains the most common concerns your brand guideline should include.

A great example of following a brand guideline and maintaining consistency is Netflix.

Even if I don’t mention the name, the moment you see this icon, the intro noise pops up in your mind, and you immediately know what it’s all about. It all came to fruition just because of their brand consistency.

11. Tell your brand’s story

The main goal of a brand’s story is to incite an emotional reaction from your target audience. Traditional marketing only shows your brand to others, but digital marketing has opened a new set of possibilities.  With a story behind your brand, your consumer base has more chances to engage with your brand on a more personal level.

A brand’s story isn’t about glorifying the brand. It comes with a mix of success and failure that helps the brand relate to the general masses.

Let’s take HobSpot’s story, for example. They state their humble beginnings and how they came this far.

In your story, share your mission and the vision that encouraged you to create your brand and lead from there.

12. Outline your brand UVP & USP

A UVP (Unique Value Proposition) helps you set your brand apart from your competitors. When you’re offering something that other brands within the market are not, you create a USP (Unique Selling Point) for your brand.

In today’s world, it’s very tough to come up with 100% unique ideas, but you should still do your best to figure out your UVP anyway.

Look at Beltology for a great UVP. Their website has described the top 3 reasons they provide the best belts. Then they have CTA placed accordingly for you to shop from their site, driving their conversion rates up as high as possible.

You can develop your USP by analyzing your competitors and asking yourself why they should buy from you instead of them. For example, a unique feature that your competitors don’t offer could act as your USP.

13. Be crystal with your shipping & return policies

If a customer is still determining what they’ll receive or how they’ll return it if they don’t like it, your online business will likely flop or fail, affecting the product image.

To ensure that doesn’t happen, keep your shipping and return policies as transparent and descriptive as possible. With a neat policy, the customers are put to ease, and they rely on your brand more, becoming loyal customers.

Good shipping and returning policy can also be a marketing tool since it increases your organization’s credibility.

If you look at BestBuy, you can see how detailed and organized their shipping policy is, and the best part is each section of the policies is easy to navigate.

Their policy page makes the customer journey smoother, enforcing their credibility throughout all their online stores.

14. Always prioritize customer service

How well you serve your customers to give them the best experience can determine the success rate of your brand’s business, there is no question about it. 

If there’s something you can do to increase customer satisfaction, you should get to it right away. Often, many eCommerce stores need to catch up on details that would lure in customers and land more sales. Don’t be that person.

Your relationship with your customers doesn’t just end after you’ve made a sale. Once you’ve provided them with the product, you have to continuously provide support for the product you’ve sold to ensure that they’re satisfied and that ease of use is guaranteed.

That way, you increase customer loyalty and the range of your customer base. Fun Fact: According to a survey by Khoros, 83% of customers, report feeling more loyal to brands that promptly respond to and resolve their complaints.

15. Bad products hurt your brand image

Shigeru Miyamoto of Nintendo once said, “A delayed game is eventually good, but a rushed game is forever bad.”

When creating products for your brand, always emphasize quality rather than quantity, even if you have to delay it a little. It can also work as a viable marketing tactic.

When you show consumers that you are delaying a product intentionally to work on its quality, the consumers get more interested in the product, and sales for that product go up. It’s a genuine technique that’s transparent to the consumers and effective.

Another great way to increase the overall customer experience is to look at positive and negative customer reviews. When considering user feedback, you’ll always know how to create a more personalized experience for your target audience.

16. Build your list for email marketing

Anyone who tells you email marketing is dead is lying or doesn’t know the first thing about an eCommerce marketing strategy.

Email campaign marketing is still very much alive and is one of the best eCommerce marketing tactics for reaching a large audience. Email marketing covers multiple stages of the marketing funnel and provides the following benefits:

• Less expensive compared to other marketing strategies
• Best for lead and idea generation
• Great ROI
• Easy to track performance
• Connects with the audience better
• Provides access to a broader audience
• Doesn’t need complicated skills to perform
• Easy to prompt individuals with different CTAs
• Personalized emails for every client

Any business can use email marketing to reach its target audience, and you should do the same. You can add additional flair to convert through emails too. But how?

Add non-invasive pop-ups or CTAs in the mail to encourage people to engage further. Or, add personalized coupons for shopping at your store and analyze the click-through rate to measure your success.

17. Build a content strategy for quality content marketing

Any content regarding your brand works as its voice. Through your content, your brand expresses itself and all it is about. When you have strong content ready to be published, you already have a great way to attract, convert and retain your potential customers. With content marketing, you’re likely to generate more leads and increase your conversion rate. 

If you’re wondering why brands are so keen on content marketing efforts, let me present a few benefits of including content marketing in your branding strategy:

• Helpful information makes customers feel like you care about them
• Personalized content connects more with customers, making them feel appreciated
• Informative content encourages a higher rate of engagement
• Constant publication of good content regarding your industry increases your brand awareness
• With content, you get more leads that can turn into customers
• With higher conversion, your sales reach a positive margin
• Conversion through content marketing is much smoother
• With polished content, it’s easier to portray yourself as an authentic brand with social proof

Now, content doesn’t only mean blog articles. It can be a detailed infographic, a set of images that convey a certain message, or a video that describes a product or its benefits.

No matter the type of content, ensure you’re always maintaining brand consistency and tailoring it for the right audience. When you maintain consistency, you get better engagement, which Google and YouTube notice.

18. Maintain social media presence

Everyone’s glued to their social media on their mobile devices these days, which is a definite benefit for online marketers and business owners everywhere: you now have a great way to reach your audience.

When you’re active on different social media platforms from your brand’s account or page, you can talk and share with your consumer base. Doing so increases the credibility of both you and the brand you own.

Plus, social media traffic can be directed towards your brand and business with the right approach. Have we mentioned it’s a free tool for creating brand awareness? Why not utilize it to its full potential? Create a solid social media strategy for your brand and get on that bandwagon right now! 

19. Maintain your brand aesthetics

Your brand aesthetic reflects the tone and vision of your brand in a visual manner. To keep your branding consistent, maintaining your brand aesthetic will be crucial.  

Your brand aesthetics can be expressed through social interactions and social media profiles. Keeping a consistent tone makes it easier for your customers to associate you with a certain idea or imagery.

With the right aesthetics, you can ensure people remember your brand longer. As an example, let’s bring back the Starbucks logo: 

Their consistent tone throughout online outlets ensures people always remember them when thinking about coffee, and the mere sight of their logo or even their shade of green is the easiest way to recognize their brand. 

20. Maintain brand consistency

When you have already decided on your aesthetics, story, and mission vision, it’s up to you to maintain consistency throughout your everyday operations. People stick to you for consistency when all your channels send out the same signals.

When you’re representing your brand, use only one style or voice. Many eCommerce brands stray from their core values by using different voices, colors, or tags. According to Lucidpress, consistent branding can increase revenue by 33%

You must maintain consistent brand harmony through different media to retain the attention of your consumer base for a long time. Your active users always look for consistency; failing to do so only gets you negative online reviews.

To ensure the brand’s consistency, make sure you are maintaining the following aspects:

• Brand color
• Tagline
• Voice
• Customer Service
• Product Quality
• The style for social media posts
• Art style

To Wrap It All Up

After reading this list we hope you’ll be able to track your competitors head-on! We have armed you with the necessary knowledge to build an unforgettable eCommerce brand, and there’s no compromise in making the best experience for your users.

Are you planning to brandify your business soon? Make sure to put every eCommerce strategy we have mentioned to good use. If you would like some help along the way, you can get in touch with us to know exactly how we can help you take your eCommerce business to the next level. We can create a social media strategy to solidify your brand’s online presence, aid you in designing your best eCommerce website and make sure it is SEO-optimized, and much more. Contact us to get a FREE 30-minute consultation and see for yourself! 

The post 20 E-commerce Branding Strategies That Ensure Success appeared first on Nomadic Advertising.

The platform offers a sizable audience to reach and engage with, with over 1 billion active users each month. We believe that Instagram’s emphasis on visual content makes it the ideal platform for eCommerce companies to present their goods in an eye-catching manner. Conversion rates may improve as a result of features like product tags, which have made it easy for users to buy goods directly from an Instagram post or profile. We truly consider Instagram an essential tool for eCommerce businesses looking to increase visibility, engagement, and sales. Here’s why:

An introduction to eCommerce

Before jumping right into the topic, let’s take a quick step back and begin by explaining what eCommerce is.

ECommerce is the online purchase and sale of products and services. It has grown significantly over the past few years as more and more people shop online for anything from food and clothing to gadgets and home goods. One of the main benefits of eCommerce is that it enables brands to reach a global market instead of being constrained to a certain region, and how better to do so than through Instagram?

Instagram can be a useful platform for eCommerce businesses to promote their items and attract a wider audience due to its visual nature and large user base.

Why use Instagram for marketing?

Instagram is great to promote goods and services in a visually appealing way thanks to its broad reach and visually focused nature. We personally value the impact of visual storytelling in eCommerce, which is why we choose Instagram as a significant component of our marketing approach. Whether you’re in fashion, beauty, or any sector that can benefit from visual storytelling, we believe an eCommerce Instagram strategy can be perfect to expand your business.

For example, have you ever come across an Instagram post with a product you just had to have? That’s the power of Instagram’s product tags. They make it easy for users to purchase products right from an Instagram post or profile. And did you know that businesses can create a shopping page on their Instagram profile? This makes browsing and buying products even more convenient for consumers, and we are only just getting started. There is much more you can do with an Instagram page to make sure your business’s online presence is reaching its full potential.

Instagram eCommerce strategy

If you are now as convinced as we are that Instagram is the place to be for eCommerce businesses, then let’s not waste any more time. Let’s dive into the platform that can help you increase visibility, engagement, and sales.

Here are some tips and tricks to help you develop a successful Instagram eCommerce strategy:

• Define your goals: What do you want to achieve with your Instagram strategy? Increased brand awareness, more website traffic, or higher sales? Once you know what you want to achieve, it will be easier to create a plan to reach those goals.

• Identify your target audience: Who are you trying to reach with your products? Use Instagram’s analytics to gain insights into your audience’s behavior and preferences. Then, tailor your content and messaging to appeal to them.

• Optimize your profile: Make sure your Instagram profile accurately represents your company’s image and contains all necessary details, such as your website, contact information, and operating hours.

• Be consistent with your branding: Make sure your Instagram account matches your brand’s identity by using consistent colors, logos, and messaging across all platforms.

• Make sure your content is visually appealing: High-quality images and videos are key to showcasing your products in a way that will make them stand out. You can use Instagram’s editing tools to enhance your content and make it even more eye-catching.

• Take advantage of Instagram’s eCommerce features: The platform’s shopping feature allows you to create a dedicated shopping page on your profile, making it easy for customers to purchase products. Product tags make it easy for customers to buy items directly from an Instagram post.

• Influencer marketing: This is also a great way to reach a larger audience and increase conversions. You can partner with influencers in your niche to promote your products and reach a wider audience.

• Use Instagram’s targeting options: Do this to reach specific demographics and increase conversions. This way, your content will reach potential customers and increase your chances of making a sale

• Use Instagram’s scheduling tools: Plan and schedule your stories and posts to be published at the most appropriate time for your target audience to see them.

• Engage with your audience: Respond to comments and direct messages, and use Instagram’s story features to build a relationship with your followers.

• Measure and analyze your performance: Use Instagram’s analytics to track your progress and see what’s working and what’s not. Use this data to make informed decisions about your Instagram strategy for business.

Overall, an effective Instagram eCommerce marketing strategy should focus on creating visually appealing content, utilizing Instagram’s eCommerce features, and targeting specific demographics to increase visibility, engagement, and sales. By following these tips, you can develop a comprehensive Instagram strategy for a small business to succeed on Instagram.

Instagram eCommerce store

An Instagram eCommerce store, also known as an Instagram Shop, is a feature that allows businesses to sell products directly on Instagram. Instagram Shops allow businesses to create a dedicated shopping page on their profile, making it easy for customers to purchase products without leaving the app.

A major function of the Instagram shop is product tagging. Businesses can tag up to five products per post. This will make it easy for your customers to discover and learn more about your products. You can also create a dedicated section on your business profile where customers can easily browse through all the products you have tagged. By offering a seamless shopping experience using an Instagram e-commerce store, we help our clients increase their sales through Instagram.

To set up an Instagram eCommerce integration, businesses must connect their Instagram account to their eCommerce platform or Facebook catalog. This allows businesses to import products easily and manage inventory. With the Shop Insights feature, which offers analytics like views, clicks, and transactions, businesses can monitor the effectiveness of their Instagram Shop. Overall, Instagram Shops offer an easy way for businesses to sell goods directly on the platform. Making it simple for users to browse the app and find goods they want to buy.

Woocommerce Instagram Shop

Are you looking to boost your eCommerce sales on Instagram? One great way to do this is by setting up an Instagram eCommerce integration with your Woocommerce store. By connecting the two, we can use Instagram’s targeting options to reach specific demographics, which can help increase conversions and sales. Plus, it creates a seamless shopping experience for your customers. They can discover and purchase products while browsing Instagram and easily access their purchase history.

We connect our clients’ Woocommerce store with an Instagram Shop to gain several benefits. We use the Instagram Shop feature to easily import our clients’ products from their woocommerce store, making inventory management and price/product updates easier. The shop feature eliminates the need to manually upload products to the clients’ Instagram Shop, saving us time and effort. We can track sales, and performance metrics from Woocommerce stores and Instagram shops in one place, making data analysis and strategy decisions easier.

Shopify Instagram Shop

Shopify is an eCommerce platform that allows businesses to set up and manage online stores. It offers brands a variety of services to aid in online product sales, such as inventory management, payment processing, shipping options, and tax alternatives.

Businesses may profit in several ways from integrating their Shopify and Instagram shops. For example, it allows businesses to easily import products from their Shopify store to their Instagram Shop, making it easy to manage inventory and update prices and product information. The integration of Instagram and Shopify allows businesses to use Instagram’s targeting options to reach specific demographics, which can increase conversions and sales. Connecting Shopify to Instagram Shop provides businesses with a convenient eCommerce solution, allowing them to boost visibility, engagement, and sales.

ECommerce Instagram ads

Instagram advertisements are also an excellent tool for businesses to boost eCommerce sales and expand their brand. As eCommerce marketing experts ourselves, we know how effective they can be.

Here are a few ways in which we use Instagram ads to increase sales for our clients:

Product promotion: We use Instagram advertisements to showcase specific products and make it easier for customers to purchase them right from an Instagram post.

Create shopping campaigns: Through the use of Instagram’s shopping campaigns, we are able to design advertisements that showcase several products and direct customers to your Instagram Shop.

Carousel ads: This is an excellent option we use to highlight several products and provide potential customers with a better grasp of what your eCommerce store offers.

Story ads: Instagram story ads are full-screen advertisements. You can use story ads to sell products and drive traffic to your business’s website or Instagram Shop.

Retargeting: Instagram’s retargeting features allows you to target advertising to users who have already interacted with your products.

Instagram shopping: Using Instagram shopping, you can recommend products to users based on their specific interests and browsing history

Overall, Instagram advertising provides several opportunities for promoting your eCommerce products and addressing a specific demographic. Businesses in sectors like fashion and cosmetics benefit greatly from Instagram’s visual nature, targeting options, and eCommerce capabilities, but those are not the only industries who can greatly benefit from what this platform has to offer. In just a few years, Instagram has become a major channel for eCommerce businesses to reach their target market, and learning how to properly use every feature available is a must for online business users.

If you’d like some extra help creating the best Instagram strategy for your eCommerce business, we here at Nomadic Advertising specialize in all aspects of social and digital marketing and can create a customized strategy to best meet your needs and goals. You can book a consultation with us to take your e-commerce business to the next level.

FAQ

Is Instagram considered an eCommerce?

Yes, Instagram is considered a type of eCommerce because it allows businesses to advertise and sell their goods to customers directly. Many businesses use Instagram to advertise their items, generate shoppable posts, and link to their web stores.

How do I grow my Instagram followers for eCommerce?

A few tips to help you get started in growing your followers include posting consistently, using hashtags, engaging with your audience, and collaborating with influencers. It can take some time and work to increase your Instagram following for your eCommerce store, but it will be worthwhile.

Is Instagram Shop considered eCommerce?

Yes, Instagram Shop allows brands to sell their products directly, thereby doing eCommerce transactions directly on Instagram.

Is Instagram Shop free?

Yes, the only requirement is that brands must have an Instagram business account and be approved for Instagram Shopping in order to use the feature. Businesses will also be charged for any Instagram marketing campaigns they launch.

The post Instagram Ecommerce: All You Need To Know appeared first on Nomadic Advertising.

ECommerce is short for electronic commerce. It refers to individuals and businesses that transact by selling goods and services on the internet. ECommerce functions over different market segments and can occur on personal computers (PCs), tablets, and smartphones.

Nowadays, almost all products and services are available via eCommerce, including plane tickets, music, books, financial services, and more,  which means the value of electronic commerce is rapidly increasing and expanding into all possible areas of the online world. There are various forms of eCommerce, which are Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Business, and Consumer-to-Consumer (C2C).

The importance of electronic commerce and having the ability to make all types of sales and purchases via online channels is more evident than ever before, which is why businesses should strive to have as many options as possible for people to find and buy their products with ease. This is where Facebook comes in.

According to Pew Research[1], about 69 percent of American adults use Facebook, and 70 percent claim to be on the platform daily. This type of user traffic is exactly what makes it an efficient platform for eCommerce, but it is not the only reason. If you are exploring your eCommerce options, keep reading to find out exactly why we believe Facebook could be of great help to you!

Why Facebook is Good For Marketing

Let’s begin with this basic first step. As one of the top social networks, we know that Facebook has tools that efficiently cater to businesses that want to form authentic customer relationships. It also allows marketing experts to create and distribute quality content for users. In marketing, Facebook can be an efficient tool for sales reps to connect with consumers interested in a specific brand.

The first aspect that makes Facebook an efficient marketing and eCommerce tool is its ability to reach a wide audience. It also offers advertisers one of the biggest user bases compared to other platforms.

Apart from Facebook having a large audience, it spans large demographics, which means most brands can easily find the desired audience for their eCommerce business.

Let’s take a deeper look into what makes Facebook a great platform for marketing:

Alignment with B2C and B2B Businesses

Facebook is an efficient platform for both B2B and B2C businesses. According to Meta, business decision-makers spend 74 percent more time on Facebook than other individuals[2]. Since the B2B space is also very competitive, most marketers leverage Facebook aggressively. With the right targeting, there’s always an opportunity for marketing success.

Regarding targeting, Facebook provides various targeting segments that align with B2B needs. These segments include job title, employer name, employment industry, and interest industry.

The post Facebook and eCommerce appeared first on Nomadic Advertising.